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Media Buying Agencies Hiring Soon?
November 16, 2009 | 10:45am
One thing we noticed in our third quarter survey of media buying agencies was that while the economy shows signs of improving, hiring by media buying agencies remains stagnant. Of those polled, 82.5% said they plan on keeping their staffing the same for the rest of the year. One interesting thing was that for the first time in a year, less than 10% in our survey said they will add staff. That is a 56% decrease from a year ago. With fewer employees, many agencies are purchasing advertising that is easier to produce and purchase. That’s one of many explanations to the strength of Radio and Internet advertising in our latest poll.
