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Olympics or No Olympics… a Ratings Tale
March 26, 2010 | 11:33am
The much-anticipated Nielsen February ratings started rolling out this week. For the majority of Nielsen clients that’s one of the four report cards most stations look forward to getting. I say most stations because this release presents a quadrennial set of challenges for TV stations and their buyers. The Vancouver Olympics may be just a memory now, but they’ve left quite a legacy in the short-term for broadcasters. The February 2010 survey period was influenced by impressive Olympic numbers for most NBC affiliates, which in turn made this rating period anything but normal. For familiar primetime “hits”, well, some of them took a big hit running against the Olympics! So what’s a station to do?
