Within a short time, STRATA Marketing has become the dominant name in software for the cable advertising industry. STRATA’s scheduling application, VIEW, is now the standard for cable ad sales teams coast-to-coast, with an impressive roster of clients including all of the largest cable operators such as Comcast, Time Warner, Cox, and others. VIEW is also the software of choice for NCC, National Cable Communications. NCC account executives use VIEW to prepare schedules and send electronic orders to advertising agencies to integrate cable buying at the agency level. NCC also uses STRATA’s electronic connectivity to deliver those orders to all of its affiliate cable systems. 

STRATA’s suite of cable products allows account executives unparalleled power and functionality at the “point of sale”. For managers, the STRATA system is customized to your business model, offering electronic tracking of your entire workflow including order approvals, contract revisions and makegoods.

In addition, the STRATA system lets your sales team electronically manage rate cards and spot inventory. And, there’s more! STRATA software exports electronically to all the leading traffic systems. With a traffic inventory report, managers can view their inventory line-by-line to see the number of sold and available spots.

Imagine the advantage your sales team would have with the fastest, most-complete, most-advanced solution on the market. For more on what a STRATA system can do for you, check out our Products page.

STRATA's customer satisfaction ratings are the highest in the industry due to our strong commitment to our clients' software needs. In addition to on-site training, we offer unlimited 1-800 toll-free support. Useful Help Manuals, On-Line Help, and Quick Reference Guides are available for all of our products on our FTP site and program CDs. We publish a monthly Newsletter featuring product updates, as well as useful product tips. Find out what others are saying about STRATA in our Testimonials page.