VIEW works in conjunction with Nielsen Media Research™ market surveys to provide you the most powerful tool for researching, planning and packaging. Unparalleled flexibility in scheduling means any variable can be changed "on the fly" – dayparts, ratings, rates, demos, add or subtract weeks are just a few of the changes you can make in an instant. In addition, our exclusive one-click technology allows you to pick from a wide selection of advanced research like Lead-in Lead-Out ratings, Weekly Analyzer, Audience Composition, and Station Trending. Other options allow you to load cable spot inventory and sophisticated rate cards. And, there are advanced reporting capabilities, too. All reports are fully customizable and can be printed or saved electronically to e-mail to agencies, clients or colleagues.

TIM or Total Information Manager is STRATA’s solution for paperless workflow. Customized to meet the needs of your business model, TIM is a powerful and flexible do-it-all application that lets your managers track your order approval process from proposal to traffic. TIM allows you to see the order status of any proposal or schedule in real-time. Quickly publish rate cards to your sales team, and allow sales and management to review spot inventory on a line by line basis. TIM even has the ability to manage orders within multiple traffic systems. TIM is the solution for companies that want total control of their inventory, track approvals and get real-time analysis. And, TIM’s ability to document internal approvals is a practical solution for cable companies looking to track workflow in light of the current Sarbanes-Oxley oversight requirements.

For metered markets, STRATA is proud to offer STORM (STRATA Overnights Research Manager). For LPM markets, the STORM solution downloads your data automatically, stores five (5) years worth of overnight data, and prints the reports you’d expect. For HH Overnight markets, our all-inclusive module takes your current overnight spreadsheets and makes them instantly available to all AE’s in scheduling and posting. With STRATA, Overnights and historical data are always available "on the fly".

CablePost is the answer for companies who want to showcase their ability to "deliver the numbers". Choose the posting you want to show – Overnights, Sweeps, LPM Overnights, Order File, Log File and many more.

STRATA’s qualitative programs can help you get the most out of your qualitative research with detailed analysis and professional quality presentations. STRATA can help you help your clients more effectively reach their targeted demographic goals.

Find out what others are saying about STRATA in our Testimonials page.