Robert Burkhart Vice President, Agency Development
“We are at a revolution in media. Business models and operations are changing quicker than ever before. STRATA is in a great place to not only lead new innovation needed to handle the change, but to propel agencies and the ad industry to new heights,” said Robert Burkhart, Vice President, Agency Development.
Burkhart joined STRATA in 2004 where he served as Director, Business Development and led the product management team that engineered development of STRATA’s digital platform for agencies. “STRATA has always been an industry leader and we are proud of our digital product, it truly is second to none.” Burkhart led the project management teams to also build out STRATA’s digital outdoor and National TV buying platforms along with modifying the architecture approach to leverage high volume cloud computing.
Burkhart definitely knows what agencies are looking for having spent the better part of two decades in strategic media/advertising information technology. A former Senior Vice President and Director of Media Systems for Universal McCann, he developed and supported strategic systems for all media disciplines across the country. He continues that leadership with STRATA where he represents the company on some of the top industry committees including IAB, ANA, 4A’s and the TVB.
“I’m extremely excited for the future of media and specifically TV. It is known but unknown at the same time. How will it evolve? How will digital and TV effectively meld together? How will that change the way advertising is handled by agencies? I love being on the forefront of this evolution. It is a very exciting time.”
It isn’t just all media /advertising technology for Burkhart though. When he isn’t leading new initiatives and pushing the ad industry forward, Burkhart could be found dabbling in music production. “I’m huge into it as a hobby. I’d be a musician if I had time… and talent (he laughs), but music production is the closest I can get and definitely a passion for me.”