STRATA VIEW for Agency Media Buying software is designed for the Media Buyer. We have always sought to provide the best way to analyze and buy media, and have the largest variety of insertion order report formats for flexibility and control over media placement. One or all of our products is certain to be the solution to the challenges that face anyone who needs to access, analyze and utilize all the data available to today’s Media Buying Professional.

VIEW for TV and Radio

STRATA Spot Buying software – tops in analyzing and pre-buying radio and television:

• Research station strength using Multi-Book Trends, Rankers and Audience Compositions
• Analyze CPP and accumulated ratings delivery with comprehensive Buy Detail Reports
• Optimize station selection with spreadsheets and reports that meet your GRP and CPP goals
• Track program performance across multiple survey books with Auto Trend

And here are even more advantages of the STRATA Spot Buying System:

• Meet the needs of your Traffic Department with an excellent interface
• Track paid and outstanding invoices easily
• Export schedules and invoices to almost every major accounting system

VIEW for Cable

When our Agency clients have real local cable buying needs, STRATA's Local Cable Features are the answer. Featuring pre- and post-buy capabilities in line with our Spot Buying System, our Local Cable System has proven exceptionally popular, especially with the many Cable Systems already using STRATA software.

STRATA users load Cable System and Network Information electronically, e-mail buys for adjustment and review, apply Local Cable Zones to schedules for Local System Information, and deliver invoices electronically - with a full range of supporting reports.

Network TV and Network Cable

STRATA's Network products provide the Pre-buy, Scheduling and Post-buy Tools you need:

• Expert avail tracking and negotiating tools
• Easy-to-build schedules
• Rankers, Multi-book Trends and other research tools to optimize buying options
• Post-buy Analyses
• Hundreds of reporting options

Our Network Cable Buying Tools work with a subscription to Nielsen's™ National Cable Ratings or STRATA's National Cable Pre-buy Program, which does not require access to the ratings data. Either way, STRATA provides strong, intuitive tools for Network Buyers!

Reports

STRATA's Media Reporting System organizes Multi-market and Multi-media Buys more efficiently than ever before. Most reports can be launched into Microsoft Word™ and saved as documents for insertion of further commentary or the ability to e- mail reports as attachments.

Major Reporting Features Include:

• Make-goods and Schedule Revisions
• Invoice Matching and Reconciliation
• Posting for Television, Radio, Cable, Network TV and Network Cable
• Traffic Instruction, Tracking and Reporting
• Extensive reporting module, including Multi-Market and Multi-Media Reporting
• Other Media Buying Modules including Network TV, Network Cable, and full Print Buying Capabilities

STRATA's Most Popular Media Reports Include:

• Market Analysis
• CPP By Market: CPP History by Market, Demo or Daypart
• Estimate Summary By Market: Bottom-line by Market Goal vs. Purchased Information
• Single Market Summaries: Broadcast Buys summarized in a dozen formats
• Financial Summaries
• Client Activity: Media Expenditures by Client, Station, Market, Product, or any Date Range
• Comprehensive Client Activity: Calendar or Broadcast Month format options
• Product Detail: Compare Goal, Purchased, and Actual GRPs and Dollars, as well as CPPs by Daypart or Length
• Calendar Reports
• Print Block Schedule: Graphically display insertion order information on Weekly or Monthly Calendars
• Multi-Media Calendar Report: Graphically present Broadcast and Print Schedules on a Calendar!
• Daily Spot Breakdown: Show your entire Schedule in Sign-on/off or Station order

Print

STRATA's Print Product has quickly become the industry standard. Thousands of Media Buyers and Directors use STRATA to process over $1.2 billion in Print ads annually. Many have traded in their homegrown spreadsheet products and turned to STRATA for software that:

• Tracks extensive rate information by publication and client
• Copies insertion orders from one publication to hundreds of others with a single keystroke
• Saves Disclaimers, Materials Information, Special Notes and Captions for multiple insertions

STRATA Print Reports are powerful and easy to read. Dozens of insertion order formats means hundreds of printing options are possible - with numerous Client Summaries, Block Schedule Formats, Production Calendar Reports and Full Print Invoice Reconciliation!

Outdoor

STRATA now provides software for Billboard, Transit and other Outdoor Media that:

• Maintain Outdoor Vendor Names, Addresses, Rate Cards, Contacts and Contracts
• Create Outdoor Estimates and Monitor Flight Dates, Campaign Goals, Products, Media Types, and Comments
• Build Outdoor Schedules to include Monthly Rates, Net Rates, Locations, Durations, Ad Sizes and More
• Generate Easily-managed Invoices, Filter Invoices for Editing, Updating and Payment Clearance

Media Billing

From buying Radio, TV, Print and Cable to keeping track of Accounts Receivable and Accounts Payable, STRATA’s all-in-one buying and billing system enables monitoring of Order Status, Invoice Status, Billing Status and more!

With STRATA, there’s no longer a need for cumbersome connections to two systems for media billing.

STRATA is your all-inclusive media buying and billing solution!

Features Include:

• Seamless Billing and Buying in One System
• Estimate Billing
• Revised Billing
• Show Station Gross
• Show Station Net + Fee
• Show Client Gross
• Show Client Net + Fee
• Calculate on Total Billing Costs
• Calculate on Total Costs Less Commission
• Full Tracking of Orders, Affidavits & Invoices
• Client Bill Format with Optional Full
• Detail Links to QuickBooks™ Pro
• And More...

Qualitative Analysis: Q-VIEW

Complete your planning package with the Most Flexible Media Research & Cross- tabbing Program in the Industry - Q-VIEW - STRATA’S fully-integrated qualitative program. Q-VIEW provides access to the entire respondent level database, and logical full on-screen cross-tabbing without cumbersome codes. STRATA Q-VIEW graphs any relationships or copies the information into a spreadsheet. A powerful tool, Q-VIEW’s multi-media capabilities support Radio, TV, Print, Internet and Cable together in one analysis. Q-VIEW has a unique feature allowing multi-market combination and analysis of Arbitron™, Nielsen™, The Media Audit™ and Scarborough™ data. Combining qualitative factors such as income, education, occupation, and lifestyle and consumption patterns with Arbitron or Nielsen data supports media objectives and research, and helps you win those big accounts! Q-VIEW also supports Simmons™, AccuRatings Qualitative™, Leigh Stowell™, Wilheight™ and several other respondent-level qualitative data sources.

Media Planning

The alliance of STRATA & TELMAR™ — two of the world’s leading suppliers of Media Buying and Planning Software - offers an integrated solution for Media Buying, Planning and Research. STRATA and TELMAR™ will serve the buying and planning needs of nearly 13,000 Media Professionals at Advertising Agencies, Buying Services and In-house Groups. This powerful combination accesses planning systems, media optimization tools, thousands of databases, in-depth market research, scheduling, housekeeping, and of course the nation’s most powerful qualitative tool: STRATA Q-VIEW.

Goal–Plan–Flowchart–Buy–It’s That Easy!

Telmar’s AdPlus™ and Flowmaster™ take media planning, research and buying to the next level, with full-featured plans and eye-popping flowcharts. For any combination of Local or National TV, Radio, Print, Cable, Internet and Outdoor this ALL MEDIA PLANNING SUITE will help you develop and evaluate plans that yield results! And all information can be quickly integrated as a part of your buy with STRATA! Features include:

• STRATA AND AdPLUS WORK TOGETHER to meet your planning goals!
• Reach/Frequency Analysis
• Multi-media Reach and Frequency Analysis Combining Radio, TV & Print
• Media Mixing
• Optimization of Schedules for Various Combinations of Advertising Media
• Budget Allocation
• Flowcharts with Unique Bar-Chart View of Media Activity
• Bar-Charts Graphically Showing the Highest Rating Point Values
• Presentation Graphics
• Forecasting
• Media Vehicle Ranking
• Mix Schedule Reaches Obtained from Any R&F System
• Import Schedules from Other Analysis Systems
• And more...

Local TV and Radio Optimization

Planners have always used local Nielsen™ and Arbitron™ Data to estimate Reach, Frequency, GRPs and Budgets to determine the most reliable and achievable campaign goals for their clients. With an optimizer program similar in functionality to STRATA VIEW it’s easier than ever.

Web-enabled Market Research In Market Profiler

Looking for more information on the markets you buy? Want to stand out from the competition? Look to STRATA VIEW and STRATA’s Market Profiler.

Marketing and media pros need the best research tools available to make that next new business pitch or fine tune their plans and buys. As a part of STRATA’s ever-growing suite of media buying software, comprehensive web-based market research is right at your fingertips. From your scheduling screen in STRATA VIEW, a single click will launch you to the Web in seconds. STRATA’s Market Profiler opens with all the latest information for your markets. We’ve made it easy for you to access the facts and figures you need-- on the fly!

Market Profiler Features Include:

• A Powerful Radio, TV, Print & Cable Scheduling Tool Combined with the Internet!
• HH Income
• Census Information
• Ethnic Breakdowns
• FCC Information and Sites
• Broadcast Coverage Maps & Spill Markets
• Broadcasters
• Radio Station Web Sites
• TV Station Web Sites
• Rep Firms
• Cable Networks
• Cable Households
• Cable System Operations
• Local Cable Channels
• Major Interconnects
• Newspapers
• Schedules
• Community Events & Calendars
• Important Schools & Colleges
• Geographic Features
• Time Zones
• Weather
• And More!