Strata

February 2010

• February 17

  STRATA Adds Speed and Efficiency to Digital Platform with Eyeblaster’s MediaMind

  CHICAGO, IL. (February 17, 2010) – STRATA enhances its premier digital product with Eyeblaster’s MediaMind, the first agency-based ad serving solution built from the ground up specially for agencies and advertisers. STRATA, the industry leader with its full suite of software for media buyers and sellers, recently began offering buyers integrated access to Eyeblaster.

  STRATA provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising.  The new integration with MediaMind simplifies campaign management for agencies and alleviates daily challenges associated with planning, buying and billing. >Read More

• February 3

  STRATA Advances Digital Advertising with Volos Product

  Comcast, Cablevision and Others Signed to Use New Tool

  STRATA announces the launch of a revolutionary new product that is changing the way advanced advertising is managed.  STRATA Volos allows media sales organizations the ability to manage their multi-media advertising platforms (Spot, Interactive Television, Video-on-Demand, Internet, Microsites and more).  To date, Comcast, Cablevision and several others are signed on to use Volos in their advertising planning and reporting. >Read More

January 2010

• January 14

  Report Shows Internet Leading the Way in 2010 - (STRATA 4th Quarter 2009 Survey)

  Internet appears to be spearheading media buying agencies toward a recovery.  Compared to just one year ago, Internet advertising has witnessed an 82% growth as the avenue of choice in STRATA’s survey of media buying agencies.

  Uncertainty of a recovery along with the strong emergence of Advanced Advertising as an advertising choice, also highlight STRATA’s report.  STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of agencies of varying sizes across the country. >Read More

October 2009

• October 29

  Report Shows Agencies Eyeing Growth as Downward Turn Flattens

  The decline in ad spending flattens and signs of an upswing emerge. That is the impression given in STRATA’s third quarter study of media buying agencies.  A majority of the agencies polled saw an uptick in business, a change in ad placement and a shift in challenges heading into this fourth quarter.  STRATA, a leader in media buying/selling software conducts a quarterly survey that notes trends of 40 agencies of varying sizes across the country. >Read More

• October 20

  STRATA MAKES AGGRESSIVE MOVE

  STRATA is making major moves to deepen its position as a leader in the arena of media buying and selling software.  The Comcast owned company is undertaking a major brand identity change to better reflect its role as a leader in enterprise software solutions for the media and advertising industry. Leveraging the leadership and industry esteem of its top executive team, STRATA is launching a new brand identity, and will follow up these efforts with enhanced product offerings, web tools and new sales materials, which reflect its position and deliver superior value to major agencies.

    >Read More

August 2009

• August 6

  REPORT SHOWS AGENCIES SHIFTING MEDIA MIX

  CHICAGO, IL. (August 6, 2009) – The worst may soon be behind us. That was the sentiment by respondents in a recent study by STRATA of media buying agencies. While that may be true and people start to spend on advertising again, the >Read More

• August 5

  STRATA NAMED TO 2009 MICROSOFT DYNAMICS PRESIDENT’S CLUB

  Microsoft Honors STRATA for Outstanding Customer Commitment and Sales Achievement >Read More

July 2009

• July 22

  STRATA CLIENT SERVICE

  The key to our successful support begins with availability. Our Client Service Representatives are available toll free at 1-800-9STRATA, Monday through Friday from 8AM to 7PM CST, to answer everything from the simplest question regarding >Read More

April 2009

• April 24

  AGENCIES EXPERIENCE A CHALLENGING SHIFT IN CLIENT FOCUS

  Where are the ads? A recent study by Strata showed that media buying agencies are struggling with a decline in client spending. Many are uncertain of an economic recovery and are looking at new advertising avenues this year. These were key findings from a quarterly survey conducted by Strata, a leader in media buying/selling software. The sample group is comprised of 40 agencies of varying sizes across the country. >Read More