News: Archives

December 2012

  • December 20

    $3.3 billion: The cost of advertising in next presidential race

    3.3 Billion - The Cost of Advertising in Next Presidential Race
    Originally appearing on THE HILL’s Congress Blog, by STRATA CEO John Shelton, Dec. 20, 2012


    “A billion here, a billion there, and pretty soon you’re talking real money.”

    That famous quote is attributed to my late senator from Illinois, Everett Dirksen. Dirksen wasn’t talking about campaign spending, but the point is the same. Republicans and Democrats reached record levels this year, each spending a billion dollars on political advertising. Yes, that’s real money, and the cost is only going up.

    We estimate that the next presidential race is going to cost somewhere in the $3 billion range. In 2020, advertising could reach as much as $5 billion.
    >Read More

  • December 17

    Facebook and social media management technology top marketing dollar investments for 2013

    Facebook and social media management technology
    Originally appearing on eMarketer.com on Dec. 17, 2012

    With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.

    Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%).
    >Read More

  • December 13

    Billions Flow through ePort Making 2012 a Record Year!

    ePort continues to grow by leaps and bounds. A record of over $2.25 Billion(?) worth of orders have been sent to TV rep firms or direct to stations in 2012. That surpasses the entire order volume in 2010 and 2011 combined. An astounding 1400 stations have received ePort orders in 2012. This level of electronic transactions is unprecedented in the media industry.

    ePort provides a secure 2-way, electronic connection between buyers and sellers. Through this revolutionary system, rep firms and stations across the country can >Read More

  • December 4

    Advertisers poised for ‘seismic shift’ in approach to online video, says STRATA


    Originally appearing in Broadcast Engineering on Nov. 28, 2012

    According to Joy Baer, executive VP/COO of STRATA, the recent introduction of Google Adwords for video is giving advertisers a way to measure the effectiveness of their video content.

    A dramatic change is predicted for how advertisers approach online video, according to the latest quarterly survey of advertising agencies by STRATA, a provider of media buying and selling software. >Read More

November 2012

  • November 30

    Agencies use more social media tools

    Agencies use more social media tools
    Appearing on World Advertising Research Center’s warc.com site

    NEW YORK: Advertising agencies are adopting an increasingly diverse range of social media services when running campaigns for clients, new figures show.

    STRATA
    , a firm providing media planning and buying solutions, polled 80 agencies, and found 23% were aiming to use Pinterest, the content-sharing site, for marketing purposes, up from 15.5% last year. >Read More

  • November 30

    Agencies’ Favorite Social Media Platforms

    Originally appearing at Digiday.com by Jack Marshall on 11.29.2012

    Social media plays a growing role in the majority of major brands’ marketing and communications strategies. That presents a big opportunity for agencies, too, as they help their clients figure out which platforms to invest resources in and why.

    A recent survey conducted by media industry technology provider STRATA asked 80 of its agency clients which social networks they’re mostly likely to utilize in their clients’ campaigns. >Read More

  • November 29

    STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers

    STRATA Survey - Emerging Social Media Platforms

    - Pinterest, Online Video, and Google+ Gain Traction -

    CHICAGO, Nov. 27, 2012 /PRNewswire/—Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 29

    STRATA Survey: Emerging Social Media Platforms Grow Market Share With Advertisers

    STRATA Survey - Emerging Social Media Platforms

    SOCIAL MEDIA IS A LEGITIMATE FORCE


    Originally appearing on The Street on 11/27/12

    As the popularity of social media continues to grow, the pool of advertising industry holdouts continues to shrink. In 3Q12, only 8.1% of marketers surveyed were not utilizing social media, a decrease compared to 8.5% in 2Q12 and 10.3% in 1Q12. 11.3% did not utilize social media in 3Q11 and 13.6% in 3Q10. >Read More

  • November 29

    STRATA survey finds 91.9% of ad agencies using social

    STRATA survey finds

    Originally appearing on BtoB Online on 11/28/12


    Chicago—The overwhelming majority of ad agencies (91.9%) are using social media in client campaigns, according to a report by STRATA, a media buying and selling software company.

    The “Third Quarter STRATA Survey” found that Facebook is the top social media platform among ad agencies responding, with 82.4% using Facebook in client campaigns. YouTube was second (42.0%) and Twitter, third (36.5%). >Read More

  • November 29

    STRATAs SURVEY - EMERGING SOCIAL MEDIA PLATFORMS GROWING MARKET SHARE WITH ADVERTISERS


    STRATA Survey _ Emerging Social Media

    – PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –

    Originally appearing on PRNewswire 11/27/12

    CHICAGO, IL – Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 28

    STRATA SURVEY:  EMERGING SOCIAL MEDIA PLATFORMS GROWING MARKET SHARE WITH ADVERTISERS

    – PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –

    CHICAGO, IL (November 27, 2012) –Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 5

    Study: TV Still Top Ad Buy, New Biz Agency Focus



    Originally appearing in Media Post Nov 2, 2012, by Steve McClellan

    A new survey from advertising transactional services provider STRATA concludes that many more ad agencies and their clients are taking a wait-and-see attitude about advertising during the political season than just a few months ago.

    There’s also more pessimism about the second half of 2012 than previously expressed and uncertainty about 2013.

    The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. STRATA surmised that the finding suggests that advertisers are concerned about future costs. >Read More

  • November 5

    STRATA SURVEY: POLITICAL CUSHION GOING AWAY; INDUSTRY COULD FACE DOWNTURN

    Advertising Outlook Uncertain After Political Season Ends

    CHICAGO, IL
    (November 1, 2012) – The avalanche of advertising that comes with the political season will end soon, followed by a period of uncertainty. That is a key finding of the latest STRATA quarterly survey of leading advertising agencies. While TV stations are seeing an influx of spending by agencies, 47% of media buyers polled say their clients are waiting until after the elections to advertise in order to avoid competing with political buys. The finding suggests advertisers are concerned about future costs.

    The latest findings demonstrate a significant shift from the second quarter when a majority of agencies polled were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections. >Read More

  • November 5

    Ad Agencies Say Clients Stalling On Media Buys Until After The Election

    Ad Agencies Say Clients Stalling On Media Buys

    Originally appearing at marketingcharts.com November 2, 2012 by MarketingCharts staff

    The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of leading advertising agencies. 47% of non-political ad buyers polled said their clients are waiting until after the election to advertise so as to avoid competing with political ad buys. That’s a sea change from Q2, when just 18% of non-political media buyers said the same.

    STRATA suggests this means that media buyers are becoming increasingly concerned >Read More

  • November 1

    In Presidential Campaign Ads, Political Science Meets Excess

    In Presidential Campaign Ads, Political Science Meets Excess

    Originally appearing at Reuters.com on Nov. 1 2012 by Alina Selyukh

    COLUMBUS, Ohio (Reuters) - It’s 6:10 p.m. on a Thursday in October, just days before the U.S. elections. Before the clock hits 6:29 p.m., 11 political ads will have aired on the local NBC channel in Columbus, Ohio.

    One tells voters that Democratic President Barack Obama has not proposed a legitimate economic plan for the country. Another suggests that policies of Republican candidate Mitt Romney would undermine the future for America’s children. >Read More

  • November 1

    Nearly half of media buyers waiting until after election to buy advertising

    Nearly half of media buyers waiting

    Originally appearing on B to B Online Nov.1, 2012


    Chicago—Nearly half (47%) of media buyers plan to wait until after the presidential election to buy advertising for their clients in order to avoid competing with political ads, according to a survey by media buying and selling software company STRATA.

    The survey was based on an online poll of 80 advertising agencies, conducted in October.

    It found that only 35% of ad agencies expect their business conditions to be better during the second half >Read More

October 2012

  • October 23

    Politically Connected

    Politicall Connected
    In battleground states, a deluge of campaign cash transforms local TV markets like Roanoke, Va.

    Originally in AdWeek by Sam Thielman on October 22, 2012

    Roanoke, Va., makes up half of the 68th-largest DMA in the country, and while it’s just a four-hour drive from Washington, D.C., it may as well be a world away. A local joke has it that each mile between Roanoke and the nation’s capital equates to one more year going back in time. But this year, Roanoke is most definitely inside the Beltway.

    Roanoke is the westernmost of Virginia’s major cities, >Read More

  • October 4

    How the Presidential Race Impacts Holiday Advertising

    How the Presidential Race Impacts Holiday Advertising

    Originally appearing October 2, 2012 at MarketingScherpa


    And, to provide MarketingSherpa Blog readers with a little more insight into where all those political advertising dollars are actually going, I reached out to another expert source — John Shelton, CEO, STRATA, a provider of media buying and selling software.

    John says the top four political advertising channels are:

        Television stations
        Digital
        Radio
        Network cable television

    “TV continues to be the top way for political advertisers to reach a coveted audience – the people on the fence politically who aren’t really looking for messages,” he explains. “You can reach this passive audience with quick and, as they hope, memorable messages. Political shops put TV on such a pedestal that all of those we polled feel it is just as important, or even more important, than it was just four years ago. Political advertisers can cast a very wide net with TV in hopes of capturing key votes.” >Read More

August 2012

  • August 14

    Glut of Political Advertising Costing Businesses More

    Glut of Political Advertising Costing Businesses More
    The political ad wars are hitting American businesses in the pocketbook.

    Appearing at Utahpolicy.com on 8/8./12, by Bryan Schott

    John Shelton writes in Ad Age that the increasing number of ads this year is driving up advertising costs. In fact, politicians are buying more advertising time than the top advertising agencies. That means businesses are getting less for their advertising dollars. >Read More

  • August 10

    ePort Delivers Record Revenues for Broadcast Groups

    ePort Delivers Record Revenues for Broadcast Groups
    Originally appearing August 10, 2012 at
    www.tvb.org

    Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups. Month after month, ePort usage continues to grow with $1.3 billion in new orders received in 2012. >Read More

  • August 9

    NEW STRATA REPORT

    MEW STRATA REPORT
    Originally appearing in Spots-n-Dots, August 9, 2012

    No matter what the situation of the economy as a whole, the advertising industry will have a great second half of the year. That was the consensus of the media executives that were surveyed for a new STRATA report.

    More than half (52%) of those surveyed said their business increased in the second quarter, up 12% from the same survey last year. Another 30% said business was about the same. About 94% of the media executives expect the industry to stay as healthy or grow in the second half of the year—40% predict growth. >Read More

  • August 9

    ePort Delivers Record Revenues for Broadcast Groups

    ePort Delivers Record Revenues
    $1.3 Billion in New Orders Received in 2012

    Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups.  Month after month, ePort usage continues to grow. In May 2012, buyers sent $183 million in new orders through ePort. In June, the number topped $256 million. And in July, more than $385 million was sent via ePort.  Since the first of the year, agencies have sent almost $1.3 billion in new TV orders to stations and their rep firms. That’s the highest volume ever for ePort. >Read More

  • August 9

    Marketers investing in multiple social networks to drive revenue in second half of 2012

    Marketers investing in multiple social networks

    A report from STRATA found that companies across industries plan to increase their advertising and marketing spending in the final five months of 2012. Many sectors are expected to increase efforts as political campaigns boost spending and the December holidays approach, but STRATA found that investment in web marketing for other industries will rise as well.

    According to the research, social media marketing is seeing steady adoption. More than 87 percent of companies using web marketing are active on Facebook, and 38 percent use Twitter. Both of these channels have helped companies establish strong online presences, and those lacking a presence on social may struggle to compete moving forward.

    The web as whole is seeing more attention, with spending on various internet channels expected to rise 26 percent, STRATA reported. Content marketing and SEO were not included in the study, but reports from early in 2012 suggest both are major elements of campaigns for companies across industries.

    “Even the segments of the industry not supported by political ads are confident about the futute,” John Shelton, STRATA president and CEO, said in a release. “In fact, less than a quarter of buyers are waiting until after the elections to advertise, which indicates a willingness of advertisers to buy ad space during a political ad season.”

    More traditional advertising outlets, such as TV, radio and newspapers, are seeing increases as well, but STRATA suggests that much of this growth is due to the political and December holiday factors.

    While paying for ads on social networks, search or other web channels can help companies drive traffic and boost conversions, the web has illustrated the need for high-quality content across channels to support it. Brafton recently highlighted data from AYTM Market Research that found 53 percent of Americans believe there are too many ads on Facebook. Similarly, invasive display ads frustrate web users to the point where Google has rolled out an ad muting tool to help them block out ads that interfere with their web experience. >Read More

  • August 8

    STRATA Survey: Advertising Industry Strengthens Despite Weak Economy

    STRATA Survey - Ad Industry Strengthens Despite Weak Economy

    Uptick Driven by both Political and Non-Political Ad Spending
    Originally appearing at ComcastSpotlight.com August 8, 2012

    CHICAGO, Aug. 7, 2012 - The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

    STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More

  • August 8

    STRATA Survey: Ad Agency Interest in Radio up 23%

    STRATA Survey - Ad Agency Interest in Radio up 23 per cent
    Originally appearing on InsideRadio August 8, 2012

    STRATA: Ad agency interest in radio up 23% as buyers take a more optimistic tone. Radio remains third on ad agency’s must-buy list behind television and the internet, but more media plans are likely to include radio. That’s because the number of agency buyers who said their clients are most-focused on radio jumped to 16% in the latest STRATA survey. That’s up from 9% in the first quarter. The number of radio-centric buyers is also 23% higher than in the second quarter 2011 survey and 26% higher than the 2010 survey. In other words, whatever way one looks at the results they present a positive picture for radio. >Read More

  • August 7

    MediaPost - Study: Ad Execs Optimistic About 2012

    Study: Ad Execs Optimistic About 2012
    by Steve McClellan
    Originally appearing on MediaPost, August 7, 2012

    Despite the wobbly economy, new research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at least not worsen, in the second half of 2012. And 40% said they expect improvement during the second half.

    STRATA, the ad buying and selling transaction processor,  polled over 100 media buying shops about conditions in the second quarter and the outlook for the second half of the year. >Read More

  • August 7

    STRATA Survey: Advertising Industry Strengthens Despite Weak Economy

    STRATA Survey - Ad Industry Strengthens
    —Uptick Driven by both Political and Non-Political Ad Spending—
    Appearing originally on Bloomberg BusinessWeek on August 7th, 2012 

    CHICAGO, Aug. 7, 2012 — The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

    STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More

  • August 7

    STRATA Survey: Advertising Industry Strengthens Despite Weak Economy

     —Uptick Driven by both Political and Non-Political Ad Spending—

    CHICAGO, Aug. 7, 2012 /PRNewswire/—The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

    STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More

June 2012

  • June 14

    ePort Delivers $183 Million in May Orders

    ePort Delivers $183 Million in May Orders

    CHICAGO, June 14, 2012 /PRNewswire/—STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.

    ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. >Read More

  • June 14

    ePort Delivers $183 Million in May Orders

    ePort Delivers 183 Million in May Orders
    STRATA’s Electronic Platform Sets Record Level
    Appearing on The Sacramento Bee’s sacbee.com on Thursday, June 14, 2012
    By
    STRATA 

    CHICAGO, June 13, 2012—STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.

    ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. Through this system, the process of buying and selling TV spots has become more efficient and accurate. >Read More

  • June 13

    ePort Drives $183 Million In May Orders

    ePort Drives 183 million in May Orders
    STRATA’s electronic ad buying and selling platform sets a record with $600 million in new business so far this year.
    First appearing at tvnewscheck.com on June 13, 2012

    STRATA
    , the provider of media buying and selling software and operator of the TVB-developed ePort ad transaction system, generated $183 million in new broadcast ePort TV orders in May, a 369% increase over the previous record set in May 2010.

    To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011. >Read More

  • June 13

    EPORT DELIVERS $183 MILLION IN MAY ORDERS

    STRATA’s Electronic Platform Sets Record Level

    CHICAGO, JUNE 13, 2012 – STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011. >Read More

May 2012

  • May 9

    Political TV Ad Rates Complicate Election Season

    Political TV Ad Rates Complicae Election Season
    Controversial new FCC rule requires TV stations to post political ad rates
     
    Originally appearing May 09, 2012 at Adweek.com, by Katy Bachman
     
    Along with the headache of making sure TV ads that get bumped by politicals are quickly rescheduled, advertising agencies also will have to cope with the Federal Communications Commission’s controversial new rule requiring TV stations to post online the rates charged for each political ad.

    “Rates for the political season could show up in databases and on buyers’ desktops, and other buys would be measured by this,” said John Shelton, the CEO of STRATA, a provider of software-based buying tools. >Read More

  • May 8

    Sell Google – Lot Of Heat, Not Much Light

    Sell Google - Lots of Heat, Not Much Light
    Originally appearing at techcircle.vccircle.com on May 7, 2012 by Adam Hartung
                
    With revenues up 39% last quarter, it’s far too soon to declare the death of Google.  Even in techville, where things happen quickly, the multi-year string of double-digit higher revenues insures survival – at least for a while.

    However, there are a lot of problems at Google which indicate it is not a good long-term hold for investors.  For traders there is probably money to be made, as this long-term chart indicates: >Read More

  • May 8

    Some Agencies Focusing More on Traditional Media

    Some Agencies Focusing More on Traditinoal Media
    Originally appearing at Marketingcharts.com on May 7, 2012

    Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion since Q1 2009), more than double the proportion citing digital to be their top medium (24%). And although an impressive 79% of respondents are more focused on digital compared to a year ago, some are also >Read More

  • May 4

    Social media ad spend overtakes search

    Social media ad spend overtakes search
    A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising.


    Originally appearing at bizreport.com on May 4, 2012 by Helen Leggatt

    When STRATA surveyed 90 media buying executives that together process $50 billion in media buys annually, they found 69% focused their digital spend on social media. That’s more than those who focused on search (65.5%) and just short of online display (71.3%). >Read More

  • May 3

    Survey: Social Media Laps Search in Ad Spend

    Social Media Laps Search in Ad Spend
    Originally appearing at Adotas.com on May 3, 2012  by Brian LaRue

    ADOTAS - Ad spending in social media has lapped spending in search and is fast pulling up to online display, according to a survey of several “leading agencies” conducted by advertising system provider STRATA. When asked where the focus of their digital advertising spending was in the first quarter of 2012, 69 percent cited social media — that’s a year-over-year increase of 32 percent — while 65 percent said search and 71 percent said online display, still the leading category. >Read More

  • May 3

    Social Media Overtakes Search in Advertising

    Social Media Overtakes Search in Advertising
    Facebook dominates

    Originally appearing at webpronews.com on May 3, 2012 by Mike Fossum

    Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by STRATA, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69% of firms regard social media advertising as being the focus of ad spend, up 32% over the previous year. >Read More

  • May 3

    Social leapfrogs search as top online ad choice

    Social leapfrogs search as top online ad choice
    Originally appearing at BtoB Online May 3, 2012

    Chicago—Social media advertising has surpassed search and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to a survey by media management company STRATA Marketing.

    STRATA’s report, based on an online poll conducted in January through March of more than 90 advertising agencies processing $50 billion in media buys, found >Read More

  • May 3

    Social Overtakes Search, Closes In On Display As Agencies’ Top Digital Focus

    Social Overtakes Search, Closes in on Display
    Originally appearing May 3, 2012 at MediaPost’s Online Media Daily, by Joe Mandese 

    Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by STRATA, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the “focus” of their digital ad spending—up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

    “The survey demonstrates that there has been a shift from search -– which has dominated the digital part of the business for the last five to 10 years -– to social,” says STRATA CEO and President, John Shelton.   >Read More

  • May 3

    STRATA SURVEY: AGENCIES TARGET TV; SOCIAL ALMOST CATCHES ONLINE DISPLAY

    Advertising Trends Identified in Q1 Agency Survey

    CHICAGO, IL (May 3, 2012) – Bolstered by political advertising, TV attracted the most ad dollars in early 2012, according to a new STRATA quarterly survey of leading agencies. The STRATA Survey also discovered that for the first time Social is starting to steal the spotlight from Online Display, as Digital has clearly matured in campaigns. >Read More

April 2012

  • April 6

    Post-Panic Collection Syndrome . . .Don’t Let It Get Your Profits Down!

    Originally appearing in Collective Wisdom, a publication of Szabo Associates, Inc. on March 31, 2012

    The recession of 2007 hit the media industry hard. Of the 10 recessions experienced by the U.S. economy since the end of World War II, this one was the longest. It was also the deepest, as determined in part by its 18-month duration, but more importantly, by the magnitude of the decline in economic activity. In June of 2009, the National Bureau of Economic Research issued a “trough announcement,” officially proclaiming the recession’s end and the beginning of the rising phase in economic activity. >Read More

March 2012

  • March 20

    Get your Digital buying on the right track with connectivity like never before!

    Work with any publisher, Rich Media provider, ad-server, DSP, Search engine – you name it. STRATA, the leader in Digital buying, tracking, billing and invoicing, has accelerated your buying process with tools that put you miles ahead of your competition.

    STRATA has created a dynamic Digital Buying Platform that electronically sends transactions throughout the full lifecycle of the Digital RFP through Billing and Invoicing. STRATA has streamlined the Digital buying process to help you eliminate unnecessary overhead.

    The electronic process doesn’t end there. STRATA’s AMBIT helps you determine the TRUE ROI of your Traditional and Digital buys. Plus, the sCloud helps you focus on managing your business by taking the work out of managing your hardware and software.
     
    Get on board and let STRATA lead you to better buying today. >Read More

February 2012

  • February 24

    How Political Campaigns Should Be Using Video in 2012

    Campaigns Are Missing The Boat With Unsophisticated Targeting Techniques

    How Political Campaigns Should Be Using Video in 2012
    Originally appearing st AdAge.com on February 23, 2012 by Mark Trefgarne

    Presidential elections are always major events for the country, but the 2012 electoral cycle will also be historic for the digital advertising industry. Politicians’ spending on digital advertising has doubled since the 2010 midterm elections, according to a survey by STRATA, and it’s still only February.

    But there’s a learning curve for political advertisers, who have never had to lean so heavily on digital—especially video—where there’s a unique opportunity to deliver those TV messages to targeted audiences online. This results in them missing opportunities.

    >Read More

  • February 10

    POLS: Platform creates interactive video for campaigning campaigns

    POLS = Platform creates interactive video for campaigning campaigns
    Originally appearing at BizReport.com on February 9, 2012, by Kristina Knight

    A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices.

    Candidates could include speeches, debates, messages specific to different states or regions. The ad kit is available here. Agencies can create customized, interactive widgets for video messaging, share messages through social networks and optimize ads for different mobile screens through the platform. >Read More

  • February 7

    39% Of Marketers Will Use Twitter For Their Campaigns In 2012

    39 of Marketers will use Twitter for their Campaigns in 2012

    Originally appearing at AllTwitter on February 6, 2012 by Lauren Dugan

    Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards.

    ZDNet got its hands on a new survey from STRATA, which asked advertisers how they would spend their money and their efforts on social media in 2012. >Read More

  • February 7

    Ad agencies: 89% Facebook, 39% Twitter, 18% Google+

    Ad Agencies: 89 Facebook, 39 Twitter, 18 Google

    Originally appearing at ZDNet.com on February 5, 2012, by Emil Protalinski

    Summary: Advertising agencies say their clients are still choosing Facebook above all social networks. While Facebook has a huge lead ahead of all its competitors, Google+ is growing quickly.

    Facebook continues its dominance in marketing campaigns. In Q4 2011, 89 percent of agencies said they plan to utilize the medium for their clients going forward. This is followed by 39 percent planning to use Twitter, 36 percent choosing YouTube, 21 percent picking LinkedIn, and 18 percent opting for Google+. Note that this doesn’t necessarily mean the agencies will be using ads on these social networks: it just means they want to use the platforms to market for their clients, whether that be with ads, Facebook Pages, Google+ Pages, or other creative means. >Read More

  • February 6

    89 Percent Of Ad Agencies Used Facebook In Q4

    89 Percent of Ad Agencies Used Facebook in Q4

    Originally appearing on All Facebook  on February 3rd, 2012 by David Cohen

    Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.

    That’s according to STRATA, in whose statistics Facebook was followed >Read More

  • February 3

    Consumers Turn to Social Media for Presidential Campaign Info

    Consumers Turn to Social Media for Presidential Campaign Info

    Originally appearing at eMarketer.com on February 2, 2012

    Candidates’ ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race 

    Social media sites play an important role in providing information about the Republican primary races and the upcoming presidential election in general. A Digitas survey conducted by Harris Interactive found that the majority of social media users turn to Facebook, Twitter and other social networks to learn more about the presidential candidates. >Read More

  • February 3

    Media Buyers Say Ad Spend Climbing

    Media Buyers Say Ad Spend Climbing
    Posted by John Shelton at iMediaconnection.com on February 2nd, 2012

    As some of you may already know, we survey media buying executives every quarter to identify major advertising trends.  The most recent STRATA Survey, conducted during Q4 2011, provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are a few of the main findings from the January 2012 release, but be sure to check out the full report here. >Read More

  • February 3

    Agencies Say Spot TV Top Ad Medium of Choice in Q4 - 2011

    Agencies Say Spot TV Top Ad Medium of Choice in Q4-2011
    Originally appearing at MarketingCharts.com on January 31, 2011

    The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed saying they are more focused on it than a year ago, up 12% from Q4 2010. Agencies are similarly excited about spot cable, with 26% saying they are more focused on it than a year ago, representing 66% growth from the previous year. In fact, 38% feel that spending will never be greater for digital than traditional media.

      >Read More

January 2012

  • January 27

    STRATA Survey: Ad Spending Climbs; Digital Hits Plateau?

    Advertising Trends Identified in 4th Quarter Agency Survey

    CHICAGO, IL (January 24, 2012) – Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.  >Read More

  • January 26

    Media buyers optimistic about ad spending increases

    Media
    Originally appearing on BtoB Media Business’s www.btobonline.com, 1/26/12

    Chicago—Media buyers are optimistic that ad and marketing spending will increase this year over 2011, according to a quarterly survey of advertising agencies conducted by STRATA, a producer of media buying and selling software. Eighty-one percent of respondents said they expect their clients’ advertising and marketing spending to increase or stay the same this year compared with 2011. >Read More

  • January 26

    STRATA Survey: More media hiring in 2012

    Survey - More media hiring in 2012
    Originally appearing on Media Life, 1/26/12

    It may be a better year for advertising and for media jobs in 2012. That’s according to the quarterly survey of advertising agencies conducted by STRATA, a Chicago-based media buying and selling software provider. Forty-nine percent of respondents to the fourth-quarter survey said they believe the first half of 2012 will be better than the second half of 2011 for advertising, with an increase in business compared to the same time last year. >Read More

  • January 11

    Yahoo Readies Its Advertising Arm for Election Season



    Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads
    Originally appearing on Adweek.com  on January 11, 2012 by Ki Mae Heussner

    For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show “Remake America,” new blog “The Signal” and new ABC News partnership. Now, it’s making sure that it’s advertising arm is equally ready for the campaign season ahead.

    In an announcement today, the Sunnyvale, Calif.-based company disclosed that it was naming Cox Digital Solutions the exclusive national seller of political, issue and advocacy advertising across Yahoo properties for the upcoming election year. >Read More

  • January 6

    Politicians’ Spending on Digital Ads Skyrockets

    Pols Spending on Digital Ads Skyrockets
    Originally appearing on Mashable Jan. 6, 2012 by Alex Fitzpatrick

    Have you been seeing more ads for Mitt Romney or Barack Obama on Facebook and Google these days? That’s because politicians are dramatically increasing their spending on digital advertisements, according to a new survey conducted by STRATA. >Read More

  • January 6

    Study: Digital political spending will soar

    Study: Digital political spending will soar

    We’re now in election year 2012, and the early indication is what most people suspected: political ad spending will be up versus previous years. Sixty percent of executives at political media buying and ad agencies believe political advertising budgets for this presidential election will increase versus previous years, according to a STRATA survey, >Read More

  • January 6

    92% of Political Ad Buyers Choose Facebook: Report

    92% of Political Ad Buyers Choose Facebook: Report
    Originally appearing on All Facebook by David Cohen on January 3rd, 2012

    With the Iowa caucus today marking the official start of election season, Strata, which provides software for media selling and buying, conducted a survey on how political advertisers are spending their budgets, and Facebook dominated the social category.

    STRATA found that 92 percent of respondents said they >Read More

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