News: Archives

December 2012

  • December 20

    $3.3 billion: The cost of advertising in next presidential race

    3.3 Billion - The Cost of Advertising in Next Presidential Race
    Originally appearing on THE HILL’s Congress Blog, by STRATA CEO John Shelton, Dec. 20, 2012


    “A billion here, a billion there, and pretty soon you’re talking real money.”

    That famous quote is attributed to my late senator from Illinois, Everett Dirksen. Dirksen wasn’t talking about campaign spending, but the point is the same. Republicans and Democrats reached record levels this year, each spending a billion dollars on political advertising. Yes, that’s real money, and the cost is only going up.

    We estimate that the next presidential race is going to cost somewhere in the $3 billion range. In 2020, advertising could reach as much as $5 billion.
    >Read More

  • December 17

    Facebook and social media management technology top marketing dollar investments for 2013

    Facebook and social media management technology
    Originally appearing on eMarketer.com on Dec. 17, 2012

    With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.

    Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%).
    >Read More

  • December 13

    Billions Flow through ePort Making 2012 a Record Year!

    ePort continues to grow by leaps and bounds. A record of over $2.25 Billion(?) worth of orders have been sent to TV rep firms or direct to stations in 2012. That surpasses the entire order volume in 2010 and 2011 combined. An astounding 1400 stations have received ePort orders in 2012. This level of electronic transactions is unprecedented in the media industry.

    ePort provides a secure 2-way, electronic connection between buyers and sellers. Through this revolutionary system, rep firms and stations across the country can >Read More

  • December 4

    Advertisers poised for ‘seismic shift’ in approach to online video, says STRATA


    Originally appearing in Broadcast Engineering on Nov. 28, 2012

    According to Joy Baer, executive VP/COO of STRATA, the recent introduction of Google Adwords for video is giving advertisers a way to measure the effectiveness of their video content.

    A dramatic change is predicted for how advertisers approach online video, according to the latest quarterly survey of advertising agencies by STRATA, a provider of media buying and selling software. >Read More

November 2012

  • November 30

    Agencies use more social media tools

    Agencies use more social media tools
    Appearing on World Advertising Research Center’s warc.com site

    NEW YORK: Advertising agencies are adopting an increasingly diverse range of social media services when running campaigns for clients, new figures show.

    STRATA
    , a firm providing media planning and buying solutions, polled 80 agencies, and found 23% were aiming to use Pinterest, the content-sharing site, for marketing purposes, up from 15.5% last year. >Read More

  • November 30

    Agencies’ Favorite Social Media Platforms

    Originally appearing at Digiday.com by Jack Marshall on 11.29.2012

    Social media plays a growing role in the majority of major brands’ marketing and communications strategies. That presents a big opportunity for agencies, too, as they help their clients figure out which platforms to invest resources in and why.

    A recent survey conducted by media industry technology provider STRATA asked 80 of its agency clients which social networks they’re mostly likely to utilize in their clients’ campaigns. >Read More

  • November 29

    STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers

    STRATA Survey - Emerging Social Media Platforms

    - Pinterest, Online Video, and Google+ Gain Traction -

    CHICAGO, Nov. 27, 2012 /PRNewswire/—Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 29

    STRATA Survey: Emerging Social Media Platforms Grow Market Share With Advertisers

    STRATA Survey - Emerging Social Media Platforms

    SOCIAL MEDIA IS A LEGITIMATE FORCE


    Originally appearing on The Street on 11/27/12

    As the popularity of social media continues to grow, the pool of advertising industry holdouts continues to shrink. In 3Q12, only 8.1% of marketers surveyed were not utilizing social media, a decrease compared to 8.5% in 2Q12 and 10.3% in 1Q12. 11.3% did not utilize social media in 3Q11 and 13.6% in 3Q10. >Read More

  • November 29

    STRATA survey finds 91.9% of ad agencies using social

    STRATA survey finds

    Originally appearing on BtoB Online on 11/28/12


    Chicago—The overwhelming majority of ad agencies (91.9%) are using social media in client campaigns, according to a report by STRATA, a media buying and selling software company.

    The “Third Quarter STRATA Survey” found that Facebook is the top social media platform among ad agencies responding, with 82.4% using Facebook in client campaigns. YouTube was second (42.0%) and Twitter, third (36.5%). >Read More

  • November 29

    STRATAs SURVEY - EMERGING SOCIAL MEDIA PLATFORMS GROWING MARKET SHARE WITH ADVERTISERS


    STRATA Survey _ Emerging Social Media

    – PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –

    Originally appearing on PRNewswire 11/27/12

    CHICAGO, IL – Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 28

    STRATA SURVEY:  EMERGING SOCIAL MEDIA PLATFORMS GROWING MARKET SHARE WITH ADVERTISERS

    – PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –

    CHICAGO, IL (November 27, 2012) –Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 5

    Study: TV Still Top Ad Buy, New Biz Agency Focus



    Originally appearing in Media Post Nov 2, 2012, by Steve McClellan

    A new survey from advertising transactional services provider STRATA concludes that many more ad agencies and their clients are taking a wait-and-see attitude about advertising during the political season than just a few months ago.

    There’s also more pessimism about the second half of 2012 than previously expressed and uncertainty about 2013.

    The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. STRATA surmised that the finding suggests that advertisers are concerned about future costs. >Read More

  • November 5

    STRATA SURVEY: POLITICAL CUSHION GOING AWAY; INDUSTRY COULD FACE DOWNTURN

    Advertising Outlook Uncertain After Political Season Ends

    CHICAGO, IL
    (November 1, 2012) – The avalanche of advertising that comes with the political season will end soon, followed by a period of uncertainty. That is a key finding of the latest STRATA quarterly survey of leading advertising agencies. While TV stations are seeing an influx of spending by agencies, 47% of media buyers polled say their clients are waiting until after the elections to advertise in order to avoid competing with political buys. The finding suggests advertisers are concerned about future costs.

    The latest findings demonstrate a significant shift from the second quarter when a majority of agencies polled were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections. >Read More

  • November 5

    Ad Agencies Say Clients Stalling On Media Buys Until After The Election

    Ad Agencies Say Clients Stalling On Media Buys

    Originally appearing at marketingcharts.com November 2, 2012 by MarketingCharts staff

    The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of leading advertising agencies. 47% of non-political ad buyers polled said their clients are waiting until after the election to advertise so as to avoid competing with political ad buys. That’s a sea change from Q2, when just 18% of non-political media buyers said the same.

    STRATA suggests this means that media buyers are becoming increasingly concerned >Read More

  • November 1

    In Presidential Campaign Ads, Political Science Meets Excess

    In Presidential Campaign Ads, Political Science Meets Excess

    Originally appearing at Reuters.com on Nov. 1 2012 by Alina Selyukh

    COLUMBUS, Ohio (Reuters) - It’s 6:10 p.m. on a Thursday in October, just days before the U.S. elections. Before the clock hits 6:29 p.m., 11 political ads will have aired on the local NBC channel in Columbus, Ohio.

    One tells voters that Democratic President Barack Obama has not proposed a legitimate economic plan for the country. Another suggests that policies of Republican candidate Mitt Romney would undermine the future for America’s children. >Read More

  • November 1

    Nearly half of media buyers waiting until after election to buy advertising

    Nearly half of media buyers waiting

    Originally appearing on B to B Online Nov.1, 2012


    Chicago—Nearly half (47%) of media buyers plan to wait until after the presidential election to buy advertising for their clients in order to avoid competing with political ads, according to a survey by media buying and selling software company STRATA.

    The survey was based on an online poll of 80 advertising agencies, conducted in October.

    It found that only 35% of ad agencies expect their business conditions to be better during the second half >Read More

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