News: Archives

December 2012

  • December 20

    $3.3 billion: The cost of advertising in next presidential race

    3.3 Billion - The Cost of Advertising in Next Presidential Race
    Originally appearing on THE HILL’s Congress Blog, by STRATA CEO John Shelton, Dec. 20, 2012


    “A billion here, a billion there, and pretty soon you’re talking real money.”

    That famous quote is attributed to my late senator from Illinois, Everett Dirksen. Dirksen wasn’t talking about campaign spending, but the point is the same. Republicans and Democrats reached record levels this year, each spending a billion dollars on political advertising. Yes, that’s real money, and the cost is only going up.

    We estimate that the next presidential race is going to cost somewhere in the $3 billion range. In 2020, advertising could reach as much as $5 billion.
    >Read More

  • December 17

    Facebook and social media management technology top marketing dollar investments for 2013

    Facebook and social media management technology
    Originally appearing on eMarketer.com on Dec. 17, 2012

    With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.

    Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%).
    >Read More

  • December 13

    Billions Flow through ePort Making 2012 a Record Year!

    ePort continues to grow by leaps and bounds. A record of over $2.25 Billion(?) worth of orders have been sent to TV rep firms or direct to stations in 2012. That surpasses the entire order volume in 2010 and 2011 combined. An astounding 1400 stations have received ePort orders in 2012. This level of electronic transactions is unprecedented in the media industry.

    ePort provides a secure 2-way, electronic connection between buyers and sellers. Through this revolutionary system, rep firms and stations across the country can >Read More

  • December 4

    Advertisers poised for ‘seismic shift’ in approach to online video, says STRATA


    Originally appearing in Broadcast Engineering on Nov. 28, 2012

    According to Joy Baer, executive VP/COO of STRATA, the recent introduction of Google Adwords for video is giving advertisers a way to measure the effectiveness of their video content.

    A dramatic change is predicted for how advertisers approach online video, according to the latest quarterly survey of advertising agencies by STRATA, a provider of media buying and selling software. >Read More

November 2012

  • November 30

    Agencies use more social media tools

    Agencies use more social media tools
    Appearing on World Advertising Research Center’s warc.com site

    NEW YORK: Advertising agencies are adopting an increasingly diverse range of social media services when running campaigns for clients, new figures show.

    STRATA
    , a firm providing media planning and buying solutions, polled 80 agencies, and found 23% were aiming to use Pinterest, the content-sharing site, for marketing purposes, up from 15.5% last year. >Read More

  • November 30

    Agencies’ Favorite Social Media Platforms

    Originally appearing at Digiday.com by Jack Marshall on 11.29.2012

    Social media plays a growing role in the majority of major brands’ marketing and communications strategies. That presents a big opportunity for agencies, too, as they help their clients figure out which platforms to invest resources in and why.

    A recent survey conducted by media industry technology provider STRATA asked 80 of its agency clients which social networks they’re mostly likely to utilize in their clients’ campaigns. >Read More

  • November 29

    STRATA Survey: Emerging Social Media Platforms Growing Market Share With Advertisers

    STRATA Survey - Emerging Social Media Platforms

    - Pinterest, Online Video, and Google+ Gain Traction -

    CHICAGO, Nov. 27, 2012 /PRNewswire/—Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 29

    STRATA Survey: Emerging Social Media Platforms Grow Market Share With Advertisers

    STRATA Survey - Emerging Social Media Platforms

    SOCIAL MEDIA IS A LEGITIMATE FORCE


    Originally appearing on The Street on 11/27/12

    As the popularity of social media continues to grow, the pool of advertising industry holdouts continues to shrink. In 3Q12, only 8.1% of marketers surveyed were not utilizing social media, a decrease compared to 8.5% in 2Q12 and 10.3% in 1Q12. 11.3% did not utilize social media in 3Q11 and 13.6% in 3Q10. >Read More

  • November 29

    STRATA survey finds 91.9% of ad agencies using social

    STRATA survey finds

    Originally appearing on BtoB Online on 11/28/12


    Chicago—The overwhelming majority of ad agencies (91.9%) are using social media in client campaigns, according to a report by STRATA, a media buying and selling software company.

    The “Third Quarter STRATA Survey” found that Facebook is the top social media platform among ad agencies responding, with 82.4% using Facebook in client campaigns. YouTube was second (42.0%) and Twitter, third (36.5%). >Read More

  • November 29

    STRATAs SURVEY - EMERGING SOCIAL MEDIA PLATFORMS GROWING MARKET SHARE WITH ADVERTISERS


    STRATA Survey _ Emerging Social Media

    – PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –

    Originally appearing on PRNewswire 11/27/12

    CHICAGO, IL – Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 28

    STRATA SURVEY:  EMERGING SOCIAL MEDIA PLATFORMS GROWING MARKET SHARE WITH ADVERTISERS

    – PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –

    CHICAGO, IL (November 27, 2012) –Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.

    Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More

  • November 5

    Study: TV Still Top Ad Buy, New Biz Agency Focus



    Originally appearing in Media Post Nov 2, 2012, by Steve McClellan

    A new survey from advertising transactional services provider STRATA concludes that many more ad agencies and their clients are taking a wait-and-see attitude about advertising during the political season than just a few months ago.

    There’s also more pessimism about the second half of 2012 than previously expressed and uncertainty about 2013.

    The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. STRATA surmised that the finding suggests that advertisers are concerned about future costs. >Read More

  • November 5

    STRATA SURVEY: POLITICAL CUSHION GOING AWAY; INDUSTRY COULD FACE DOWNTURN

    Advertising Outlook Uncertain After Political Season Ends

    CHICAGO, IL
    (November 1, 2012) – The avalanche of advertising that comes with the political season will end soon, followed by a period of uncertainty. That is a key finding of the latest STRATA quarterly survey of leading advertising agencies. While TV stations are seeing an influx of spending by agencies, 47% of media buyers polled say their clients are waiting until after the elections to advertise in order to avoid competing with political buys. The finding suggests advertisers are concerned about future costs.

    The latest findings demonstrate a significant shift from the second quarter when a majority of agencies polled were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections. >Read More

  • November 5

    Ad Agencies Say Clients Stalling On Media Buys Until After The Election

    Ad Agencies Say Clients Stalling On Media Buys

    Originally appearing at marketingcharts.com November 2, 2012 by MarketingCharts staff

    The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of leading advertising agencies. 47% of non-political ad buyers polled said their clients are waiting until after the election to advertise so as to avoid competing with political ad buys. That’s a sea change from Q2, when just 18% of non-political media buyers said the same.

    STRATA suggests this means that media buyers are becoming increasingly concerned >Read More

  • November 1

    In Presidential Campaign Ads, Political Science Meets Excess

    In Presidential Campaign Ads, Political Science Meets Excess

    Originally appearing at Reuters.com on Nov. 1 2012 by Alina Selyukh

    COLUMBUS, Ohio (Reuters) - It’s 6:10 p.m. on a Thursday in October, just days before the U.S. elections. Before the clock hits 6:29 p.m., 11 political ads will have aired on the local NBC channel in Columbus, Ohio.

    One tells voters that Democratic President Barack Obama has not proposed a legitimate economic plan for the country. Another suggests that policies of Republican candidate Mitt Romney would undermine the future for America’s children. >Read More

  • November 1

    Nearly half of media buyers waiting until after election to buy advertising

    Nearly half of media buyers waiting

    Originally appearing on B to B Online Nov.1, 2012


    Chicago—Nearly half (47%) of media buyers plan to wait until after the presidential election to buy advertising for their clients in order to avoid competing with political ads, according to a survey by media buying and selling software company STRATA.

    The survey was based on an online poll of 80 advertising agencies, conducted in October.

    It found that only 35% of ad agencies expect their business conditions to be better during the second half >Read More

October 2012

  • October 23

    Politically Connected

    Politicall Connected
    In battleground states, a deluge of campaign cash transforms local TV markets like Roanoke, Va.

    Originally in AdWeek by Sam Thielman on October 22, 2012

    Roanoke, Va., makes up half of the 68th-largest DMA in the country, and while it’s just a four-hour drive from Washington, D.C., it may as well be a world away. A local joke has it that each mile between Roanoke and the nation’s capital equates to one more year going back in time. But this year, Roanoke is most definitely inside the Beltway.

    Roanoke is the westernmost of Virginia’s major cities, >Read More

  • October 4

    How the Presidential Race Impacts Holiday Advertising

    How the Presidential Race Impacts Holiday Advertising

    Originally appearing October 2, 2012 at MarketingScherpa


    And, to provide MarketingSherpa Blog readers with a little more insight into where all those political advertising dollars are actually going, I reached out to another expert source — John Shelton, CEO, STRATA, a provider of media buying and selling software.

    John says the top four political advertising channels are:

        Television stations
        Digital
        Radio
        Network cable television

    “TV continues to be the top way for political advertisers to reach a coveted audience – the people on the fence politically who aren’t really looking for messages,” he explains. “You can reach this passive audience with quick and, as they hope, memorable messages. Political shops put TV on such a pedestal that all of those we polled feel it is just as important, or even more important, than it was just four years ago. Political advertisers can cast a very wide net with TV in hopes of capturing key votes.” >Read More

August 2012

  • August 14

    Glut of Political Advertising Costing Businesses More

    Glut of Political Advertising Costing Businesses More
    The political ad wars are hitting American businesses in the pocketbook.

    Appearing at Utahpolicy.com on 8/8./12, by Bryan Schott

    John Shelton writes in Ad Age that the increasing number of ads this year is driving up advertising costs. In fact, politicians are buying more advertising time than the top advertising agencies. That means businesses are getting less for their advertising dollars. >Read More

  • August 10

    ePort Delivers Record Revenues for Broadcast Groups

    ePort Delivers Record Revenues for Broadcast Groups
    Originally appearing August 10, 2012 at
    www.tvb.org

    Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups. Month after month, ePort usage continues to grow with $1.3 billion in new orders received in 2012. >Read More

  • August 9

    NEW STRATA REPORT

    MEW STRATA REPORT
    Originally appearing in Spots-n-Dots, August 9, 2012

    No matter what the situation of the economy as a whole, the advertising industry will have a great second half of the year. That was the consensus of the media executives that were surveyed for a new STRATA report.

    More than half (52%) of those surveyed said their business increased in the second quarter, up 12% from the same survey last year. Another 30% said business was about the same. About 94% of the media executives expect the industry to stay as healthy or grow in the second half of the year—40% predict growth. >Read More

  • August 9

    ePort Delivers Record Revenues for Broadcast Groups

    ePort Delivers Record Revenues
    $1.3 Billion in New Orders Received in 2012

    Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups.  Month after month, ePort usage continues to grow. In May 2012, buyers sent $183 million in new orders through ePort. In June, the number topped $256 million. And in July, more than $385 million was sent via ePort.  Since the first of the year, agencies have sent almost $1.3 billion in new TV orders to stations and their rep firms. That’s the highest volume ever for ePort. >Read More

  • August 9

    Marketers investing in multiple social networks to drive revenue in second half of 2012

    Marketers investing in multiple social networks

    A report from STRATA found that companies across industries plan to increase their advertising and marketing spending in the final five months of 2012. Many sectors are expected to increase efforts as political campaigns boost spending and the December holidays approach, but STRATA found that investment in web marketing for other industries will rise as well.

    According to the research, social media marketing is seeing steady adoption. More than 87 percent of companies using web marketing are active on Facebook, and 38 percent use Twitter. Both of these channels have helped companies establish strong online presences, and those lacking a presence on social may struggle to compete moving forward.

    The web as whole is seeing more attention, with spending on various internet channels expected to rise 26 percent, STRATA reported. Content marketing and SEO were not included in the study, but reports from early in 2012 suggest both are major elements of campaigns for companies across industries.

    “Even the segments of the industry not supported by political ads are confident about the futute,” John Shelton, STRATA president and CEO, said in a release. “In fact, less than a quarter of buyers are waiting until after the elections to advertise, which indicates a willingness of advertisers to buy ad space during a political ad season.”

    More traditional advertising outlets, such as TV, radio and newspapers, are seeing increases as well, but STRATA suggests that much of this growth is due to the political and December holiday factors.

    While paying for ads on social networks, search or other web channels can help companies drive traffic and boost conversions, the web has illustrated the need for high-quality content across channels to support it. Brafton recently highlighted data from AYTM Market Research that found 53 percent of Americans believe there are too many ads on Facebook. Similarly, invasive display ads frustrate web users to the point where Google has rolled out an ad muting tool to help them block out ads that interfere with their web experience. >Read More

  • August 8

    STRATA Survey: Advertising Industry Strengthens Despite Weak Economy

    STRATA Survey - Ad Industry Strengthens Despite Weak Economy

    Uptick Driven by both Political and Non-Political Ad Spending
    Originally appearing at ComcastSpotlight.com August 8, 2012

    CHICAGO, Aug. 7, 2012 - The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

    STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More

  • August 8

    STRATA Survey: Ad Agency Interest in Radio up 23%

    STRATA Survey - Ad Agency Interest in Radio up 23 per cent
    Originally appearing on InsideRadio August 8, 2012

    STRATA: Ad agency interest in radio up 23% as buyers take a more optimistic tone. Radio remains third on ad agency’s must-buy list behind television and the internet, but more media plans are likely to include radio. That’s because the number of agency buyers who said their clients are most-focused on radio jumped to 16% in the latest STRATA survey. That’s up from 9% in the first quarter. The number of radio-centric buyers is also 23% higher than in the second quarter 2011 survey and 26% higher than the 2010 survey. In other words, whatever way one looks at the results they present a positive picture for radio. >Read More

  • August 7

    MediaPost - Study: Ad Execs Optimistic About 2012

    Study: Ad Execs Optimistic About 2012
    by Steve McClellan
    Originally appearing on MediaPost, August 7, 2012

    Despite the wobbly economy, new research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at least not worsen, in the second half of 2012. And 40% said they expect improvement during the second half.

    STRATA, the ad buying and selling transaction processor,  polled over 100 media buying shops about conditions in the second quarter and the outlook for the second half of the year. >Read More

  • August 7

    STRATA Survey: Advertising Industry Strengthens Despite Weak Economy

    STRATA Survey - Ad Industry Strengthens
    —Uptick Driven by both Political and Non-Political Ad Spending—
    Appearing originally on Bloomberg BusinessWeek on August 7th, 2012 

    CHICAGO, Aug. 7, 2012 — The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

    STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More

  • August 7

    STRATA Survey: Advertising Industry Strengthens Despite Weak Economy

     —Uptick Driven by both Political and Non-Political Ad Spending—

    CHICAGO, Aug. 7, 2012 /PRNewswire/—The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.

    STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More

June 2012

  • June 14

    ePort Delivers $183 Million in May Orders

    ePort Delivers $183 Million in May Orders

    CHICAGO, June 14, 2012 /PRNewswire/—STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.

    ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. >Read More

  • June 14

    ePort Delivers $183 Million in May Orders

    ePort Delivers 183 Million in May Orders
    STRATA’s Electronic Platform Sets Record Level
    Appearing on The Sacramento Bee’s sacbee.com on Thursday, June 14, 2012
    By
    STRATA 

    CHICAGO, June 13, 2012—STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.

    ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. Through this system, the process of buying and selling TV spots has become more efficient and accurate. >Read More

  • June 13

    ePort Drives $183 Million In May Orders

    ePort Drives 183 million in May Orders
    STRATA’s electronic ad buying and selling platform sets a record with $600 million in new business so far this year.
    First appearing at tvnewscheck.com on June 13, 2012

    STRATA
    , the provider of media buying and selling software and operator of the TVB-developed ePort ad transaction system, generated $183 million in new broadcast ePort TV orders in May, a 369% increase over the previous record set in May 2010.

    To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011. >Read More

  • June 13

    EPORT DELIVERS $183 MILLION IN MAY ORDERS

    STRATA’s Electronic Platform Sets Record Level

    CHICAGO, JUNE 13, 2012 – STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011. >Read More

May 2012

  • May 9

    Political TV Ad Rates Complicate Election Season

    Political TV Ad Rates Complicae Election Season
    Controversial new FCC rule requires TV stations to post political ad rates
     
    Originally appearing May 09, 2012 at Adweek.com, by Katy Bachman
     
    Along with the headache of making sure TV ads that get bumped by politicals are quickly rescheduled, advertising agencies also will have to cope with the Federal Communications Commission’s controversial new rule requiring TV stations to post online the rates charged for each political ad.

    “Rates for the political season could show up in databases and on buyers’ desktops, and other buys would be measured by this,” said John Shelton, the CEO of STRATA, a provider of software-based buying tools. >Read More

  • May 8

    Sell Google – Lot Of Heat, Not Much Light

    Sell Google - Lots of Heat, Not Much Light
    Originally appearing at techcircle.vccircle.com on May 7, 2012 by Adam Hartung
                
    With revenues up 39% last quarter, it’s far too soon to declare the death of Google.  Even in techville, where things happen quickly, the multi-year string of double-digit higher revenues insures survival – at least for a while.

    However, there are a lot of problems at Google which indicate it is not a good long-term hold for investors.  For traders there is probably money to be made, as this long-term chart indicates: >Read More

Member Sign In

Step 1 - Select your product
Step 2 - Enter your credentials
Username
Password
Username
Password

Contact STRATA

Learn more or schedule a demo by emailing, calling or click “Request a Demo”

312.222.1555 info@stratag.com