News: Archives

December 2012

  • December 20

    $3.3 billion: The cost of advertising in next presidential race

    3.3 Billion - The Cost of Advertising in Next Presidential Race
    Originally appearing on THE HILL’s Congress Blog, by STRATA CEO John Shelton, Dec. 20, 2012


    “A billion here, a billion there, and pretty soon you’re talking real money.”

    That famous quote is attributed to my late senator from Illinois, Everett Dirksen. Dirksen wasn’t talking about campaign spending, but the point is the same. Republicans and Democrats reached record levels this year, each spending a billion dollars on political advertising. Yes, that’s real money, and the cost is only going up.

    We estimate that the next presidential race is going to cost somewhere in the $3 billion range. In 2020, advertising could reach as much as $5 billion.
    >Read More

  • December 17

    Facebook and social media management technology top marketing dollar investments for 2013

    Facebook and social media management technology
    Originally appearing on eMarketer.com on Dec. 17, 2012

    With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.

    Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%).
    >Read More

  • December 13

    Billions Flow through ePort Making 2012 a Record Year!

    ePort continues to grow by leaps and bounds. A record of over $2.25 Billion(?) worth of orders have been sent to TV rep firms or direct to stations in 2012. That surpasses the entire order volume in 2010 and 2011 combined. An astounding 1400 stations have received ePort orders in 2012. This level of electronic transactions is unprecedented in the media industry.

    ePort provides a secure 2-way, electronic connection between buyers and sellers. Through this revolutionary system, rep firms and stations across the country can >Read More

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