June 13th, 2012 | Read more articles from 2012 or Visit the News Archive
EPORT DELIVERS $183 MILLION IN MAY ORDERS
STRATA’s Electronic Platform Sets Record Level
CHICAGO, JUNE 13, 2012 – STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.
ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. Through this system, the process of buying and selling TV spots has become more efficient and accurate. With ePort, time spent stewarding contracts has been reduced and the entire transaction process has been expedited. ePort also creates an electronic audit trail for revisions and makegoods, and allows multi-year storage of orders.
“STRATA is thrilled to see more agencies and sellers alike benefitting from ePort. With our enhanced connections to take orders all the way to traffic, buying and selling TV has never been easier, faster or more accurate… and the proof is in the numbers,” says Mike McHugh, STRATA’s VP of Media Sales. “Whether you’re an AE at the national reps, a broadcast group or a small market station, ePort works for everyone in TV sales and their clients.”
ePort is utilized by agencies of all sizes across the country, and is the fastest way for media buyers to get their orders placed and for stations and rep firms to receive orders, ePort has handled more than $3.5 billion in transactions since its debut in 2007.
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.
Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. STRATA is owned by Comcast Cable http://www.comcast.com/. For more information, visit www.gotostrata.com, call (800) 9 STRATA, http://www.facebook.com/STRATA and on Twitter - @gotostrata
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