August 9th, 2012 | Read more articles from 2012 or Visit the News Archive
ePort Delivers Record Revenues for Broadcast Groups
$1.3 Billion in New Orders Received in 2012
Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups. Month after month, ePort usage continues to grow. In May 2012, buyers sent $183 million in new orders through ePort. In June, the number topped $256 million. And in July, more than $385 million was sent via ePort. Since the first of the year, agencies have sent almost $1.3 billion in new TV orders to stations and their rep firms. That’s the highest volume ever for ePort.
With ePort, buying and selling TV has never been easier. ePort provides a secure 2-way, electronic connection between buyers and sellers. Rep firms and hundreds of stations can now take an agency’s original order all the way to traffic without re-typing the order. Some station groups are even sending makegoods back to the buyer electronically.
Originally sponsored by the TVB in 2007, ePort is an electronic bridge open to all media buyers and broadcast TV stations and rep firms. Last year, STRATA partnered with Katz Media and Cox Reps, and assumed the business and technical management of ePort.