April 26th, 2011 | Read more articles from 2011 or Visit the News Archive
Media Buyers Are Staffing Up
Originally appearing in MediaPost on April 25, 2011
Media buying companies report hiring was up 43% in Q1, a substantial climb from the 25% increase reported for the same quarter last year. That was among the encouraging statistics evident in a quarterly survey of media-buying companies by software provider STRATA.
In other good news, 56% of companies surveyed reported an increase in business in Q1, and a similar percentage noted that growth during the first half of this year should beat out that of the last half of 2010.
Click here to read the whole story: http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=149269&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=STRATA&page_number=0
STRATA is the nation’s leading provider of media buying and selling software. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react. By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.
Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. STRATA is owned by Comcast Cable http://www.comcast.com/. For more information, visit www.gotostrata.com http://www.gotostrata.com or call (800) 9 STRATA
For Further Information
Contact: J.D. Miller
Director, Marketing and Communications