April 22nd, 2011 | Read more articles from 2011 or Visit the News Archive
Stat of the Day: Media Buyers Are Buying Talent
Originally published in Advertising Age by Matt Carmichael
Adding to the pool of data showing that the advertising industry is where the jobs are, media buyers are showing a dramatic increase in their hiring intentions over the same period last year, according to a quarterly survey of media-buying companies by Strata. Strata, a software provider for media buyers, has surveyed its customers on a quarterly basis since 2008.
This quarter, the number of firms that anticipate hiring is up from 25% to 43%, which if nothing else indicates increased optimism for the industry in 2011. The optimism is fueled by a (slim) majority of 56% of responding firms reporting an increase in business over first quarter of 2010, and a similar number seeing growth during the first half of 2011 beating the last half of 2010.
Originally appeared in Advertising Age, April 22, 2011: http://adage.com/article/adagestat/stat-day-media-buyers-buying-talent/227153/