News

Instagram’s Ad Business Is on a Rapid Trajectory

Originally Appearing at: eMarketer

Facebook’s decision to integrate Instagram into its ad system has helped boost revenues

In September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder, as explored in a new eMarketer report, “Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain” (eMarketer PRO customers only). 

> Read More

November 2016

  • November 8

    Instagram’s Ad Business Is on a Rapid Trajectory

    Originally Appearing at: eMarketer

    Facebook’s decision to integrate Instagram into its ad system has helped boost revenues

    In September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder, as explored in a new eMarketer report, “Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain” (eMarketer PRO customers only).  >Read More

  • November 4

    See the Map: Political TV Ad Spending Just Surged the Most in Michigan and Wisconsin

    Originally Appearing at: AdAge

    By Simon Dumenco

     

    Editor’s note: Here’s the fifth and final installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows.—Ken Wheaton >Read More

  • November 2

    Programmatic Buyers Worry About Inventory Quality And Transparency

    Originally Appearing at: MediaPost

    By Tobi Elkin

    Programmatic spending estimates vary depending on the source. One of the most reliable sources of data on programmatic ad spending and trends, overall, is eMarketer. (Disclosure: RTBlog’s author previously worked at eMarketer.) The digital research firm reports in an article that programmatic is expected to comprise 73.0% of all U.S. display ad spending. The projection didn’t mention spending for programmatic mobile or video. >Read More

  • November 2

    STRATA partners with Hulu on ad buys

    Appearing at: Rapid TV News

    By Michelle Clancy

    STRATA has partnered with Hulu, allowing more than a thousand advertising agencies to use the firm’s software to purchase advertisements on mobile, desktop and living room devices streaming Hulu content. >Read More

  • November 2

    Hulu, STRATA team up on ad buying platform for streaming service

    Appearing at Marketing Dive

    Dive Brief

     

     

    • Hulu has partnered with STRATA, an ad buying and selling marketplace, for an ad platform geared toward streaming video, according to a STRATA press release.
    • The platform will bring an experience akin to what advertisers expect when they buy local linear TV ads, and will include ad spots on Hulu content across living room devices, desktops and mobile.
    • Peter Naylor, SVP of sales at Hulu, said the partnership illustrates how the local broadcast market should move beyond conventional TV buying options to meet client’s TV ad objectives.
    >Read More

  • November 1

    Quality, Transparency of Inventory Top Programmatic Buying Fears

    Programmatic is expected to make up 73.0% of all US display ad spending

    While advertisers see many advantages to programmatic buying, and are increasing programmatic budgets as a result many are uneasy about inventory. According to August research, more than half of US ad agency professionals are worried about the quality or transparency of their inventory sources. >Read More

  • November 1

    STRATA and Hulu Partner to Provide Advertisers Access to Premium Streaming Platform

    Appearing at Streaming Media.com

    Integration Brings Hulu Inventory to STRATA Agencies Seeking Local and National Ad Spots on Multiple Platforms

    CHICAGO(11/1/2016) -

    STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination. STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad. >Read More

  • November 1

    Hulu’s Deal With Strata Opens the Door to More Effective Local Ad Buying

    Originally Appearing at: AdWeek

    By: Sami Main

    Majority of its viewers still use ad-supported option

    Streaming capabilities are starting to look more like linear TV options to advertisers. >Read More

  • November 1

    STRATA And Hulu Partner To Provide Advertisers Access To Premium Streaming Platform

    Appearing at: PR Newswire

    CHICAGO, Nov. 1, 2016 /PRNewswire/—STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced today its partnership with Hulu, the premium streaming TV destination.  STRATA, a Comcast Platform Services company, works with over a thousand advertising agencies who can now use the firm’s software to seamlessly purchase advertisements on mobile, desktop, and living room devices streaming Hulu content as conveniently as they would buy a local TV ad.  >Read More

October 2016

September 2016

  • September 30

    Ad Buyers Want More Automated Selling

    Originally Appearing at: TV NewsCheck

    By: Janet Stilson

    “We’ve been talking about this too long. I can’t go into a market programmatically half way,” says Frank Friedman of Zenith Media, speaking of the need to have all stations in a given DMA participate. “We need to separate the fear of automation lowering rates. If we don’t automate we’re going to fail.”

    >Read More

  • September 23

    Tech Companies Eye Troubled Twitter As Possible Acquisition

    Originally Appearing at: Media Post

    By Gavin O’Malley

    Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors, sources tell CNBC. >Read More

  • September 15

    Audio Industry Growth Attracts More Ad Agency Interest.

    Appearing at: Sun Broadcast Group

    Originally Appearing at: Inside Radio

    As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% from Q1. Also, 14% said they were more interested in spot radio—an 8% rise over last year. >Read More

  • September 15

    Audio Industry Growth Attracts More Ad Agency Interest

    Originally Appearing at: Inside Radio

    As the audio industry continues to expand, ad agencies and their clients are taking notice in the form of greater interest in advertising in both broadcast radio and streaming audio. Over half the agencies (55%) surveyed in the second quarter are more interested in online/streaming audio than they were last year—up 4% from Q1. Also, 14% said they were more interested in spot radio—an 8% rise over last year. >Read More

  • September 15

    Ad Agencies Cautious About Spending

    Originally Appearing at: Radio Ink

    STRATA released its second-quarter survey of advertising agencies on Wednesday, which found that agency budgets remain flat as agencies “see looming headwinds.” The advertising agencies in the study report to STRATA that 49% of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of the agencies say business will decrease in the second half of the year. >Read More

  • September 15

    Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets

    Originally Appearing at Media Post

    By Richard Whitman

    Things do not appear to be looking good on the agency client budget front.

    A recent Q2 survey of ad agencies conducted by STRATA found that agency budgets and hiring remain flat as they see looming headwinds. >Read More

  • September 15

    STRATA Survey Finds Advertising Agency Confidence Dips Amid Budget Decline

    Originally Appearing at: All Access Media Group

    A recent second quarter survey of advertising agencies conducted by STRATA found that agency budgets and hiring remain flat as they see “looming headwinds.” Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since the first quarter of 2013. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to the 2nd quarter of 2015. >Read More

  • September 14

    STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

    Appearing at: Yahoo! Finance

    —Survey Also Finds Twitter Continues to Fall While Overall Social Ad Spend Increases—

    CHICAGO (September 14, 2016)—A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform Services company, found that agency budgets and hiring remain flat as they see looming headwinds. Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since 1Q13. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to 2Q15. >Read More

  • September 14

    STRATA Agency Survey: Advertising Agency Confidence Dips Amid Budget Decline

    Appearing at: PR Newswire

    —Survey Also Finds Twitter Continues to Fall While Overall Social Ad Spend Increases—

    CHICAGO (September 14, 2016)—A recent second quarter survey of advertising agencies conducted by STRATA, a Comcast Platform Services company, found that agency budgets and hiring remain flat as they see looming headwinds. Agencies report that almost half (49%) of clients are making “considerable” or “minor” budget cuts, while 31% of budgets will remain flat. A quarter of agencies say business will decrease in the second half of the year, the highest percentage seen in the survey since 1Q13. Reflecting budget concerns, only 33% of agencies report they are hiring new staff, a 21% decrease from last quarter, while 56% will keep staff levels steady. However, the percentage of agencies anticipating the need to reduce staff rose by 84% compared to the prior quarter, a 131% increase when compared to 2Q15. >Read More

  • September 12

    Political Campaign TV Ad Spending Is Surging in North Carolina. Ohio? Not So Much

    Originally Appearing at: Ad Age

    By: Simon Dumenco

    Editor’s note: Here’s the third installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows.—Ken Wheaton >Read More

August 2016

July 2016

June 2016

  • June 30

    STRATA President, Joy Baer, Honored by Women World Awards in the 2016 Female Executive of the Year C

    Joy Baer, President of STRATA, the leader in media buying and selling software, has been announced as recipient of the bronze award in the prestigious Female Executive of the Year category at the Women World Awards®. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, and milestones from every major industry in the world. 

    Joy Baer is President of STRATA, a Comcast Platform Services company, and the leader in media buying and selling software, processing over $50B in media purchases annually. STRATA offers solutions to clients to purchase and sell across the media landscape. 

    Previously Executive Vice President and Chief Operating Officer, Ms. Baer was named President in 2014. In her tenure, Ms. Baer has overseen revenue growth of 30%, and employee growth of 25%. She’s an advocate for women in technology and supports females in technology through her work with the Chicago Chapter of Women in Cable and Telecommunications, TECHWomen, and The International Women’s Forum.

    “I’m honored to be included among the many wonderful names being lauded this year,” said Ms. Baer. “Acknowledging and supporting women in business across all sectors, especially those in which we have been commonly underrepresented, is of the utmost importance, and something I am personally passionate about. I’m grateful that SVUS is bringing attention to strong female leaders around the world.” 

    About Women World Awards                                                   
    Women World Awards are an annual industry and peers recognition program honoring women in business and the professions and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual Women World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globee Fastest Growing Private Companies Awards, Info Security PG’s Global Excellence Awards, Network Products Guide’s IT World Awards, Pillar World Awards, and PR World Awards. Learn more about The Women World Awards at http://www.womenworldawards.com >Read More

  • June 14

    Advertisers prefer Instagram to Twitter for two main reasons

    Originally Appearing at:  Business Insider

    By: Andrew Meola

    Advertisers have spoken, and Instagram is on the rise.

    >Read More

  • June 13

    TWITTER (TWTR) STOCK: DECLINING ON MORE BAD NEWS

    Originally Appearing at: AO Markets

    By: Joshua Rodriguez

    Twitter Inc (NYSE: TWTR)

    Twitter had an incredibly rough day in the market during Friday’s trading session, and for good reasons. Two big stories hit the struggling social network like a brick. Not only were 32 million user passwords hacked and put up for sale, the company is also facing the ramifications of advertisers choosing to use other networks. This all in a time when the company is already struggling with user growth. Today, we’ll talk about the two big stories, how the market reacted to the news, and what we can expect to see from TWTR moving forward. >Read More

  • June 13

    Study: Agencies choosing Instagram over Twitter for social campaigns

    Originally Appearing at: Marketing Drive

    By: David Kirkpatrick

    Dive Brief:

     

    • Twitter is increasingly being surpassed by the one-time upstarts of the social media world, with the latest blow coming from research by Comcast unit Strata.
    • The research found agencies see Instagram as a more attractive advertising option than the micro-blogging social platform.
    • For the research, Strata surveyed 83 ad agencies on the social media platforms that their clients were likely to use: Facebook led the way at 96%, Instagram came in at 63%, with Twitter coming in at 56%.
    >Read More

  • June 13

    Twitter Inc (NYSE:TWTR) Latest News Update – 10 June 2016

    Originally Appearing at: News is Money

    During the most recent trading day, the stock’s price shifted up +2.11 percent from its 52-week-low while -63.88 percent lower from its 52-week high.

    Shares of company were moving below of 50 days simple moving average with -9.65% while 200 days simple moving average with -33.78%. >Read More

  • June 10

    New Marketing Survey Finds Instagram Surpassing Twitter in Agency Campaigns: Facebook Continues to D

    Originally Appearing at: The Bulldog Reporter

    Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by media technology firm STRATA. While Facebook and YouTube maintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place—marking the first time the photo-sharing program has gained more agency attention than Twitter in the survey. >Read More

  • June 10

    AD CLIENTS FOLLOWING CONSUMERS TO STREAMING AUDIO.

    Originally Appearing at: Inside Radio

    As consumption of streaming video and audio continue to rise sharply, advertisers are, naturally, following the eyeballs and eardrums. Over half (53%) of agencies surveyed by advertising software firm STRATA say they are more interested in streaming options such as iHeartRadio and Pandora than they were last year, a 15% increase over first-quarter 2015. >Read More

  • June 10

    Instagram tops Twitter with advertisers, survey says

    Originally Appearing at: USA Today

    By: Eli Blumenthal 

    NEW YORK — Twitter’s advertisers are flying the coop, seemingly for Instagram, according to a new survey.

    STRATA, a subsidiary of Comcast, said a first-quarter survey of 87 U.S. advertising agencies found 96% of agencies responded they plan to advertise on Facebook and 67% planned to advertise on YouTube. Instagram came in third, with 63% of surveyed agencies placing their plans there, followed by Twitter, where 56% planned to advertise. Snapchat received 11% interest, an 86% jump up from the fourth quarter. >Read More

  • June 10

    Instagram the preferred choice over Twitter for advertisers

    Originally Appearing at: Digital Look

    By: Maryam Cocker

    For the first time advertisers have said they preferred Instagram over Twitter for their social media campaigns but Facebook trumped all, according to a survey.

    A survey from STRATA, part of Comcast, on Thursday asked 83 advertising agencies which was their preferred social media platform for advertising campaigns - 63% choose Instagram and 56% picked Twitter but Facebook was the first choice for 96% of advertisers. >Read More

  • June 10

    Ad agencies prefer Instagram to Twitter for social media campaigns

    Originally Appearing at: BizReport 

    By: Helen Leggatt 

    Instagram is proving more attractive to advertising agencies than Twitter, according to a new survey from STRATA, a unit of Comcast. >Read More

  • June 10

    Twitter Getting Less Advertising Than Facebook’s Instagram [SURVEY]

    Originally Appearing at: ValueWalk 

    By: Aman Jain

    Twitter has long been struggling with a stagnant user growth issue, and now a survey released on Thursday showed that for the first time, advertising agencies are turning more to Instagram than the micro-blogging site, says Reuters. The report highlights the weakness in Twitter’s ad sales operation, which has been one of its few good areas. >Read More

  • June 10

    ‘Instagram getting more ads than Twitter’

    Originally Appearing at: News.com.au

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Advertisers now turn to Instagram more frequently than Twitter

    Originally Appearing at: The Globe and Mail

    By: Yasmeen Abutaleb

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Survey: Instagram attracting more advertising than Twitter

    Originally Appearing at: Al Arabiya - English

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Strata survey shows Instagram attracting more advertising than Twitter

    Originally Appearing at: Tech2

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    STRATA survey shows Instagram preferred over Twitter

    Originally Appearing at: Manageria.biz

    Twitter has rejected the outcome of the survey. Is Twitter doing an ostrich act?

    According to the results of a survey, advertising agencies are increasingly turning more to Instagram than to Twitter to run their social media advertisement campaigns. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: Gadgets 360

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter. >Read More

  • June 10

    Trust in Programmatic Increases

    Originally Appearing at: RadioInk 

    By: Radio Ink

    That’s according to a new study released by SRATA. The first quarter survey found that digital spend is increasingly being executed through programmatic exchanges. Thirty-seven percent trust programmatic to execute digital orders, a 22% increase from last quarter. What about non-digital buying? >Read More

  • June 10

    STRATA Q1 sees growing interest in programmatic, streaming audio

    Originally Appearing at: Radio & Internet News

    By: Anna Washenko

    First quarter results for STRATA’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. The findings showed that 21% of agencies plan to conduct 20%-40% of ad spend programmatically, a 50% increase from the previous quarter. On top of that, 41% of respondents said they plan for 10%-20% of their ad buys to be programmatic. >Read More

  • June 10

    Twitter Continues to Die As Agencies Shift Money To Instagram

    Originally Appearing at: MediaPost

    By: Richard Whitman

    Twitter, of course, still serves a purpose—but more and more agencies are shifting marketing spend away from Twitter to Instagram and other social platforms. A recent survey by STRATA found Instagram is now being used more than Twitter in social media advertising campaigns.

    While Facebook and YouTube are still tops at 96% and 67%, respectively, 63% plan to use Instagram, while 56% are planning to use Twitter, placing the network in fourth place.   >Read More

  • June 10

    Snapchat Rising: The Latest Growth Stats Among Users and Marketers

    Originally Appearing at: Brand Channel

    By: Abe Sauer

    According to the latest projections from eMarketer, Snapchat is on track to expand its active US user base by 27% by the end of 2016, to nearly 59 million. In terms of active users that will put it ahead of both Twitter and Pinterest. People are already spending more time on Snapchatthan on Instagram or any other social media app except for Facebook. It’s worth noting that it took Snapchat half as long as Twitter to make it to that user base in half the time. Most importantly to marketers, Snapchat’s user base is incredibly young, active and enthusiastic. >Read More

  • June 10

    Agency Execs: Higher Regard For Digital TV/Video Platforms

    Originally Appearing at: MediaPost

    By: Wayne Friedman

    TV/video platforms—big video sites like Hulu and YouTube—continue to get high marks by media agency executives.Some 71% of media agencies are seeing more interest in video sites like Hulu and YouTube than they were a year ago. Only 3% say they are not as interested as they were last year—per ad tech company Strata. >Read More

  • June 10

    Instagram beats Twitter as most popular social media platform for advertisers

    Appearing at: The Independent

    By: Zlata Rodionova 

    Advertising agencies are for the first time turning to Instagram more frequently than Twitter

    Instagram has beaten Twitter as the most popular platform for advertisers and their social media campaigns for the first time, according to a new survey that has been rejected by Twitter. >Read More

  • June 10

    Instagram Is Now Attracting More Advertising Than Twitter

    Originally Appearing at: Fortune

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: The New York Times

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Instagram attracting more advertising than Twitter: survey

    Originally Appearing at: Reuters

    By: Yasmeen Abutaleb

    Adertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

    The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving. The research firm eMarketer said earlier this month that Snapchat was on pace to surpass Twitter in U.S. active users, highlighting the threat Twitter faces from faster-growing competitors. >Read More

  • June 10

    Twitter Updates Fabric Apps With New Metrics

    Originally Appearing at: Media Post

    By: Ben Frederick

    Social media platform Twitter announced updates to its Fabric mobile app this week. >Read More

  • June 10

    Juggling Moving Targets

    Originally Appearing at: Media Post

    By: Karlene Lukovitz

    chieving cost-effective reach in the face of the sieve-like migration of audiences away from linear television is a core challenge for media buyers. >Read More

  • June 10

    Twitter Losing Luster Among Media Buyers

    Originally Appearing at:  Radio & Television Business Report

    By: Leslie Stimson

    While Facebook and YouTube remain the top tools media buyers prefer in their advertising campaigns, Instagram is now in third place, moving Twitter to fourth. Those are some of the main findings from a STRATA survey of ad agencies and marks the first time Instagram has gained more attention from media buyers than Twitter. >Read More

  • June 10

    Twitter rejects study saying it is losing social media ads to Instagram

    Originally Appearing at: Euronews

    Is Twitter falling out of favour for social media advertising campaigns?

    An industry survey says ad agencies are turning more to Instagram, which is owned by Facebook. >Read More

  • June 10

    Twitter Losing Advertisement Dollars To Instagram

    Originally Appearing at: Investopedia

    By: Donna Fuscaldo 

    In addition to slowing subscriber growth, Twitter Inc. (TWTR) has another problem: Instagram is stealing advertising dollars from the social media company, according to a new report from STRATA, a unit of Comcast Corp. >Read More

  • June 10

    STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Dominates

    Appearing at PR Newswire

    —Programmatic Also Captures More Campaign Dollars with Improved Trust in Automated Buying—

    CHICAGO, IL (June 9, 2016) – Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by STRATA, a Comcast Platform Services company. While Facebook and YouTubemaintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place. This marks the first time the photo-sharing program has gained more agency attention than Twitter in the survey. Instagram’s rise in the STRATA Survey has been consistently strong, jumping 86% from last year while Twitter has fallen 4% in the same time. Social spend is on the rise overall with 17% of agencies saying they will allocate up to a quarter of their budgets on social, a 76% increase from last quarter. Social media also moved into the top spot for digital spend at 77% of agencies, a 28% increase over last quarter to overtake display (73%). >Read More

  • June 9

    STRATA Agency Survey: Instagram Surpasses Twitter in Agency Campaigns as Facebook Continues to Domin

    —Programmatic Also Captures More Campaign Dollars with Improved Trust in Automated Buying—

    CHICAGO, IL (June 9, 2016) – Instagram is now being utilized more than Twitter in social media advertising campaigns, according the most recent Advertising Agency Survey by STRATA, a Comcast Platform Services company. While Facebook and YouTubemaintain their top positions (96% and 67% of agencies plan on advertising on those sites), 63% plan to use Instagram while 56% are planning to use Twitter, which fell to fourth place. This marks the first time the photo-sharing program has gained more agency attention than Twitter in the survey. Instagram’s rise in the STRATA Survey has been consistently strong, jumping 86% from last year while Twitter has fallen 4% in the same time. Social spend is on the rise overall with 17% of agencies saying they will allocate up to a quarter of their budgets on social, a 76% increase from last quarter. Social media also moved into the top spot for digital spend at 77% of agencies, a 28% increase over last quarter to overtake display (73%). >Read More

April 2016

March 2016

  • March 23

    Follow the (Agency) Money

    Originally Appearing at Jacobs Media Strategies

    By Fred Jacobs

    Radio has a history of trying to give advertisers what they want. After all, wasn’t it so-called agency dictates that tipped so many radio stations into trying to appeal to 25-54 year-olds? It’s always been about chasing those elusive ad dollars.

      >Read More

  • March 17

    76% of marketers expect to increase digital spending this year: Study

    Appearing at Marketing Dive

    By David Kirkpatrick

    Dive Brief:

     

    • A variety of studies on digital spending all point the same direction – it is on the rise for a large majority of marketers at all levels.
    • Research from STRATA of U.S. agency professionals found 76% expect to increase digital spending this year. Separate research from RSW/US found 91% of agency executives plan on spending more on digital channels over last year and 79.6% of senior expect the same.
    • Data from PricewaterhouseCoopers (PwC) on US CEOs found over 25% of that group plans on increasing advertising spending overall this year.
    >Read More

  • March 15

    Agency Clients More Interested in Digital Advertising

    Appearing at eMarketer

    Agencies and marketers plan to increase spending on digital 

    Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are more interested in digital advertising than last year. >Read More

  • March 15

    Marketers turning to agencies for digital marketing needs

    Appearing at the Internet Advertising Bureau UK

    Agencies are reportedly spending much more time on digital marketing this year.

    Digital ad spending will overtake television next year, according to eMarketer’s most recent estimates. This trend is already starting to set in, with agencies reporting that their clients are more interested in digital advertising compared to last year. 

    Research conducted by STRATA in February 2016 showed that over three-quarters of agencies are seeing greater demand for digital advertising compared to 2015, with just 19 per cent reporting the same level of interest and only five per cent seeing a drop in demand.

    Agencies themselves seem to be stretching their ambitions even further, with separate research from RSW/US finding that agency executives - more so than senior marketers - plan to increase spending on a variety of different formats in 2016 - including digital, social and mobile. 

    As the Internet of Things rapidly expands, this is a trend which is set to continue, with large investments expected over the next few years.  >Read More

  • March 14

    Digital Ads Surge as TV Goes Down the Tubes

    Appearing at Barron’s (Subscription Required)

    Facebook, YouTube and Instagram are the most popular social platforms that agencies plan on using.

    Boenning & Scattergood

    Digital will overtake U.S. TV advertising by 2017, according eMarketer projections. >Read More

  • March 11

    TVB: Where is the Best Political Ad ROI? - ASK STRATA

    Appearing in VidLytics 2015/16 Season - Week 24 (2/29-3/6/16)

    Statistics from STRATA’s recent survey of political advertising agencies were featured in the Week 24 edition of the TVB‘s VidLytics. Our survey showed which ad medium advertisers felt delivered the strongest ROI for their political campaigns. Local TV dominated the survey with a commanding 78%. The battle for second place was more hottly contested with Social Media claiming the spot with 11%. Just barely keeping the pace ahead of National TV and Online Digital Video which logged 6% and 5% respectively.

    >Read More

  • March 11

    Streaming Audio, Video Gaining Traction With Advertisers

    Appearing at InsideRadio

    As brands look to cut through the clutter and get more dynamic with digital advertising, advertisers are increasingly opting for video and audio advertising. According to a new survey by software firm Strata, three-quarters of media agencies are more interested in streaming video than a year ago, and more than half are interested in streaming audio. >Read More

  • March 10

    Marketing Strategies: New STRATA Study Sees Spike in Demand for Streaming Video And Audio

    Appearing at Bulldog Reporter

    Edited by Richard Carufel

    Streaming video and audio options are heating up for ad agencies, according to a fourth quarter survey conducted by media buying and selling software firm STRATA. The report found that three quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. >Read More

  • March 10

    AGENCIES GUNG-HO FOR STREAMING VIDEO

    Appearing at Spots n Dots

    INTEREST GROWS IN LOCAL TV AND CABLE

    Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested IN streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies, the survey found. 40% are “fairly confident” they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 9

    Ad Campaign Streaming Video, Audio Demand Spikes

    Appearing at Radio and Television Business Report

    By Leslie Stimson

    Streaming video and audio options are heating up for advertising agencies. >Read More

  • March 8

    Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags

    Appearing at Media Post

    By Richard Whitman

    Agencies are taking an increased shine to streaming video and audio options, according to a fourth-quarter survey conducted by STRATA. The survey found that 75% of agencies are more interested in streaming video than they were a year ago and 54% are more interested in streaming audio. Forty percent of agencies are “fairly confident” they are getting a good ROI out of their streaming video buys, while an equal amount are not quite sure yet. And 44% of agencies said their online video buys are reaching their intended audience “most of the time” along with 39% that said it reaches them “only sometimes.” >Read More

  • March 8

    Survey: Buyer Interest in Streaming Jumps

    Appearing at Broadcasting & Cable

    By Jon Lafayette

    STRATA survey also sees more focus on mobile and social

    Media agencies are much more interested in buying streaming video than they were a year ago, according to a new report. >Read More

  • March 8

    STRATA Agency Survey Sees Spike In Demand For Streaming Video And Audio In Ad Campaigns Read more:

    Appearing at Virtual Strategy Magazine

    —Media Mix Concerns Decline as Interest in Online Video Up 75%, Online Audio Rises 54% Over Last Year  —

    CHICAGO (March 8, 2016) – Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in media buying and selling software. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies. Forty percent are fairly confident they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 8

    STRATA Q4 results show more interest in online audio, programmatic

    Appearing at Radio & Internet News

    STRATA released results from the latest of its quarterly ad agency surveys. The responses found that 54% of agencies are more interested in streaming audio than they were a year ago. Streaming of video and audio have been able to provide a solid return on investment for agencies, the release said. >Read More

  • March 8

    STRATA AGENCY SURVEY SEES SPIKE IN DEMAND FOR STREAMING VIDEO AND AUDIO IN AD CAMPAIGNS

    Appearing at PR Newswire

    —Media Mix Concerns Decline as Interest in Online Video Up 75%, Online Audio Rises 54% Over Last Year  —

    CHICAGO (March 8, 2016) – Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in media buying and selling software. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies. Forty percent are fairly confident they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 8

    Survey: Buyer Interest in Streaming Jumps

    Appearing at Multichannel News

    By Jon Lafayette, Broadcasting and Cable

    Strata Survey Also Sees More Focus on Mobile, Digital Ads

    Media agencies are much more interested in buying streaming video than they were a year ago, according to a new report. >Read More

  • March 8

    STRATA AGENCY SURVEY SEES SPIKE IN DEMAND FOR STREAMING VIDEO AND AUDIO IN AD CAMPAIGNS

    —Media Mix Concerns Decline as Interest in Online Video Up 75%, Online Audio Rises 54% Over Last Year  —

    CHICAGO (March 8, 2016) – Streaming video and audio options are heating up for advertising agencies, according to a fourth quarter survey conducted by STRATA, the leader in media buying and selling software. The survey found that three-quarters of agencies are more interested in streaming video than a year ago, and over half are more interested streaming audio. Amid a backdrop of inventory and fraud concerns, streaming options are still providing a solid ROI for many agencies. Forty percent are fairly confident they are getting a good value out of their streaming video buys, while an equal amount aren’t quite sure yet. Hitting the campaign’s targeted audience remained a top focus as 44% said their online video buys are reaching their intended audience “most of the time” and 39% said it reaches them “only sometimes”. >Read More

  • March 1

    Cable TV is Winning Political Primary Season

    Appearing at CNBC

    Written By: Michelle Castillo

    As political candidates race to get last-minute votes this Super Tuesday, they’re turning to TV to gain widespread support. Cable networks may be the biggest beneficiaries. >Read More

  • March 1

    Presidential candidates spend big on Super Tuesday ad push

    Click for Video

    By Seana Smith

    Presidential candidates are spending big on TV advertising in Super Tuesday states, dishing out cash to drum up last-minute support. >Read More

February 2016

  • February 18

    Programmatic Knowledge Gaps Can Hurt Ad Biz

    Appearing at MediaPost

    By Felicia Greiff

    When new technology comes along, there are those who gobble up information from the beginning, and there are latecomers. >Read More

  • February 15

    Spot TV Is King Of Political Budgets, Jeb, Hillary Are Agency Favorites

    Appearing at MediaPost

    by Philip Rosenstein

    A recent STRATA survey canvassed various political ad agencies on their business preferences for the 2016 presidential race. The study illustrates what many have noted: TV is around for the long-haul.

      >Read More

  • February 4

    TELEVISION REACHES EVERY TYPE OF VOTER

    Appearing at Spots n Dots

    POLITICAL AD BUYERS PICK BIG SPENDERS

    Early caucus/primary states have already been inundated with political ads—but the election year is just getting underway. Despite all the buzz about how political advertising is changing—with highly-targeted digital campaigns, TV is still the most important way for candidates and PACs to deliver their message to voters. >Read More

  • February 4

    The Bloomberg Advantage: Miller on Super Bowl Advertising

    Appearing on The Bloomberg Advantage

    The Bloomberg Advantage with Carol Massar and Cory Johnson

    There is more than Peyton Manning’s pride on the line in this weekend’s Super Bowl.  JD Miller, STRATA’s Director of Marketing and Communications joins The Bloomberg Advantage to discuss the other high stakes game taking place this weekend. Super Bowl 50 advertising!

    CLICK TO LISTEN

     

      >Read More

  • February 2

    ADVERTISERS WANT BUSH VS CLINTON IN NOVEMBER ELECTION

    Appearing at The London Daily Post

    By Salahuddin Ahmed

    A new survey of national political ad agencies conducted by ad tech firm STRATA suggests a Jeb Bush vs. Hillary Clinton November election would be the most profitable combination, based on anticipated ad spending.

    Of the ad firms surveyed, 44% picked Jeb Bush as their choice of Republican candidate, while they unanimously agreed Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 2

    The most profitable matchup: Political advertisers hope it’s Clinton vs. Bush

    Appearing at The Washington Times

    By Jennifer Harper

    Election predicted to generate $6 billion in campaign outreach

    The 2016 race is projected to generate $6 billion in political advertising, drawing keen interest from those who create and manage the campaign. And some candidates are more lucrative than others, apparently. “A Jeb Bush versus Hillary Clinton presidential race would be best for business for the nation’s leading political advertising firms,” notes a new survey of national political ad agencies. >Read More

  • February 2

    BUSH VS. CLINTON? IT’S WHAT ADVERTISERS WANT.

    Appearing at Inside Radio

    If the nation’s leading political advertising firms had their way, it would be “Bush vs. Clinton” on that first Tuesday in November. That ballot matchup, they believe, would theoretically create the best business scenario. >Read More

  • February 2

    A Bush/Clinton Political Match-Up Would Be Most Lucrative for Advertisers, Say Political Ad Agencies

    Donald Trump Ranks Third As Likely Top GOP Spender

    Appearing at Bulldog Reporter

    Disregard for the moment who you think is the best person for the nation’s top job—which candidates will spend the most on advertising if they get their party’s nomination? A Bush vs. Clinton presidential race would be best for business for the nation’s leading political advertising firms, according to a new survey of national political ad agencies from media and advertising technology firm STRATA. When asked which candidate would generate the strongest ad spend, 44% of agencies believe that former governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 2

    STRATA Partners with NCM

    Appearing at Spots n Dots

    STRATA has partnered with National CineMedia (NCM) to allow agencies to buy cinema advertising in the Spot marketplace for the first time. NCM’s premium FirstLook pre-show inventory is now available to STRATA’s client base of over a thousand agencies. The initial launch will allow NCM to be planned, purchased, and billed through STRATA in the top 25 Designated Market Areas (DMAs), with NCM’s full national network of 20,050 movie screens in 1,600 theaters in 187 DMAs expected to be available in the system by mid-year. Following a record year at the box office and record ratings for NCM, STRATA and NCM say FirstLook translates to a Nielsen rating of over 7.0 for Adults 18-49. NCM has also declared its movie theaters to be “politics-free zones,” saying that makes it an especially attractive option for brands in an election year. >Read More

  • February 1

    Ahead Of Iowa Caucuses, Bush vs. Clinton The Ideal For Political Ad Agencies

    Ahead Of Iowa Caucuses, Bush vs. Clinton The Ideal For Political Ad Agencies; Firms Prefer Establishment Candidates

    Appearing at International Business Times

    By Alex Garofalo

    When conventional wisdom holds true, political advertising — especially local TV spots — plays a vital role in deciding presidential elections. So, it may not be surprising that when many of the largest political advertising agencies were surveyed, the candidates they deemed best for business were former Florida Gov. Jeb Bush and former Secretary of State Hillary Clinton, the establishment candidates most likely to uphold and operate based on that conventional wisdom. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Yahoo! Finance

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

    CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at IT News Online

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

     CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at PR Newswire

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

    CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Clinton, Bush Top Spending Matchup

    Appearing at Broadcasting & Cable

    By Jon Lafayette

    Trump ranks third in GOP in STRATA poll of political ad agencies

    Though Donald Trump is getting all the ink this campaign season, political advertising firms say a Hillary Clinton race against Jeb Bush would be best for business, according to a new survey. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Morningstar

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

     CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—


    CHICAGO (February 1 , 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Broadcaster Magazine

    — STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Third As Likely Top GOP Spender ­­–

    CHICAGO (February 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies believe that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 1

    Political Ad Agencies Want Jeb Bush To Win

    Appearing at Value Walk

    By VW Staff

    Political Ad Agencies Want Jeb Bush To Win

    Key Takeaways

     

    • Bush is Best for Business, not Trump – 44% of agencies prefer Jeb Bush from the Republicans, compared to 28% for Rubio and 22% for Trump. Hillary was the unanimous choice for who would be best for the ad business on the Democrats side.
    • Local TV Works – 88% of agencies are using spot TV more than any other medium. Spot TV also provides the best ROI according to 78%, leading social media (11%), national TV (6%), and digital video (6%).
    • Modest growth for political ad budgets – A third of agencies saw budgets remain flat, while 56% of agencies saw an increase of up to 20%, and 11% saw increases of over 20%.
    • Social not king – Social media is accounting for less than 10% of political advertising budgets for 72% of agencies. Only 11% of agencies feel social media provides the best ROI. Facebook is used by 79% of agencies that are using social to advertise.
    • Last minute – 95% of agencies generally purchase spot tv ads less than one month in advance
    • An October to remember – October 2016 is the month that will see the largest ad spend, according to 89% of agencies.
    >Read More

  • February 1

    ADVERTISERS PRAY IT’S BUSH Vs CLINTON

    Appearing at The Washington Times - Inside the Beltway Blog

    By Jennifer Harper

    The 2016 race is projected to generate $6 billion in political advertising, drawing keen interest from those who create and manage the campaign. And some candidates are more lucrative than others, apparently. “A Jeb Bush versus Hillary Clinton presidential race would be best for business for the nation’s leading political advertising firms,” notes a new survey of national political ad agencies. >Read More

January 2016

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