News

TELEVISION REACHES EVERY TYPE OF VOTER

Appearing at Spots n Dots

POLITICAL AD BUYERS PICK BIG SPENDERS

Early caucus/primary states have already been inundated with political ads—but the election year is just getting underway. Despite all the buzz about how political advertising is changing—with highly-targeted digital campaigns, TV is still the most important way for candidates and PACs to deliver their message to voters.

> Read More

February 2016

  • February 4

    TELEVISION REACHES EVERY TYPE OF VOTER

    Appearing at Spots n Dots

    POLITICAL AD BUYERS PICK BIG SPENDERS

    Early caucus/primary states have already been inundated with political ads—but the election year is just getting underway. Despite all the buzz about how political advertising is changing—with highly-targeted digital campaigns, TV is still the most important way for candidates and PACs to deliver their message to voters. >Read More

  • February 4

    The Bloomberg Advantage: Miller on Super Bowl Advertising

    Appearing on The Bloomberg Advantage

    The Bloomberg Advantage with Carol Massar and Cory Johnson

    There is more than Peyton Manning’s pride on the line in this weekend’s Super Bowl.  JD Miller, STRATA’s Director of Marketing and Communications joins The Bloomberg Advantage to discuss the other high stakes game taking place this weekend. Super Bowl 50 advertising!

    CLICK TO LISTEN

     

      >Read More

  • February 2

    ADVERTISERS WANT BUSH VS CLINTON IN NOVEMBER ELECTION

    Appearing at The London Daily Post

    By Salahuddin Ahmed

    A new survey of national political ad agencies conducted by ad tech firm STRATA suggests a Jeb Bush vs. Hillary Clinton November election would be the most profitable combination, based on anticipated ad spending.

    Of the ad firms surveyed, 44% picked Jeb Bush as their choice of Republican candidate, while they unanimously agreed Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 2

    The most profitable matchup: Political advertisers hope it’s Clinton vs. Bush

    Appearing at The Washington Times

    By Jennifer Harper

    Election predicted to generate $6 billion in campaign outreach

    The 2016 race is projected to generate $6 billion in political advertising, drawing keen interest from those who create and manage the campaign. And some candidates are more lucrative than others, apparently. “A Jeb Bush versus Hillary Clinton presidential race would be best for business for the nation’s leading political advertising firms,” notes a new survey of national political ad agencies. >Read More

  • February 2

    BUSH VS. CLINTON? IT’S WHAT ADVERTISERS WANT.

    Appearing at Inside Radio

    If the nation’s leading political advertising firms had their way, it would be “Bush vs. Clinton” on that first Tuesday in November. That ballot matchup, they believe, would theoretically create the best business scenario. >Read More

  • February 2

    A Bush/Clinton Political Match-Up Would Be Most Lucrative for Advertisers, Say Political Ad Agencies

    Donald Trump Ranks Third As Likely Top GOP Spender

    Appearing at Bulldog Reporter

    Disregard for the moment who you think is the best person for the nation’s top job—which candidates will spend the most on advertising if they get their party’s nomination? A Bush vs. Clinton presidential race would be best for business for the nation’s leading political advertising firms, according to a new survey of national political ad agencies from media and advertising technology firm STRATA. When asked which candidate would generate the strongest ad spend, 44% of agencies believe that former governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 2

    STRATA Partners with NCM

    Appearing at Spots n Dots

    STRATA has partnered with National CineMedia (NCM) to allow agencies to buy cinema advertising in the Spot marketplace for the first time. NCM’s premium FirstLook pre-show inventory is now available to STRATA’s client base of over a thousand agencies. The initial launch will allow NCM to be planned, purchased, and billed through STRATA in the top 25 Designated Market Areas (DMAs), with NCM’s full national network of 20,050 movie screens in 1,600 theaters in 187 DMAs expected to be available in the system by mid-year. Following a record year at the box office and record ratings for NCM, STRATA and NCM say FirstLook translates to a Nielsen rating of over 7.0 for Adults 18-49. NCM has also declared its movie theaters to be “politics-free zones,” saying that makes it an especially attractive option for brands in an election year. >Read More

  • February 1

    Ahead Of Iowa Caucuses, Bush vs. Clinton The Ideal For Political Ad Agencies

    Ahead Of Iowa Caucuses, Bush vs. Clinton The Ideal For Political Ad Agencies; Firms Prefer Establishment Candidates

    Appearing at International Business Times

    By Alex Garofalo

    When conventional wisdom holds true, political advertising — especially local TV spots — plays a vital role in deciding presidential elections. So, it may not be surprising that when many of the largest political advertising agencies were surveyed, the candidates they deemed best for business were former Florida Gov. Jeb Bush and former Secretary of State Hillary Clinton, the establishment candidates most likely to uphold and operate based on that conventional wisdom. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Yahoo! Finance

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

    CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at IT News Online

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

     CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at PR Newswire

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

    CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Clinton, Bush Top Spending Matchup

    Appearing at Broadcasting & Cable

    By Jon Lafayette

    Trump ranks third in GOP in STRATA poll of political ad agencies

    Though Donald Trump is getting all the ink this campaign season, political advertising firms say a Hillary Clinton race against Jeb Bush would be best for business, according to a new survey. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Morningstar

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—

     CHICAGO (FEBRUARY 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    —STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Just Third As Likely Top GOP Spender—


    CHICAGO (February 1 , 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies feel that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be highest spending Democratic nominee. >Read More

  • February 1

    Survey: Bush/Clinton Political Match-Up Most Lucrative for Advertisers

    Appearing at Broadcaster Magazine

    — STRATA Survey of Political Ad Agencies Finds Donald Trump Ranks Third As Likely Top GOP Spender ­­–

    CHICAGO (February 1, 2016) – A Bush versus Clinton presidential race would be best for business for the nation’s leading political advertising firms. That’s the conclusion of STRATA’s new survey of national political ad agencies. When asked which candidate would generate the strongest ad spend, 44% of agencies believe that former Governor Jeb Bush would be the strongest Republican revenue generator, while they unanimously agreed former Secretary of State Hillary Clinton would be the highest spending Democratic nominee. >Read More

  • February 1

    Political Ad Agencies Want Jeb Bush To Win

    Appearing at Value Walk

    By VW Staff

    Political Ad Agencies Want Jeb Bush To Win

    Key Takeaways

     

    • Bush is Best for Business, not Trump – 44% of agencies prefer Jeb Bush from the Republicans, compared to 28% for Rubio and 22% for Trump. Hillary was the unanimous choice for who would be best for the ad business on the Democrats side.
    • Local TV Works – 88% of agencies are using spot TV more than any other medium. Spot TV also provides the best ROI according to 78%, leading social media (11%), national TV (6%), and digital video (6%).
    • Modest growth for political ad budgets – A third of agencies saw budgets remain flat, while 56% of agencies saw an increase of up to 20%, and 11% saw increases of over 20%.
    • Social not king – Social media is accounting for less than 10% of political advertising budgets for 72% of agencies. Only 11% of agencies feel social media provides the best ROI. Facebook is used by 79% of agencies that are using social to advertise.
    • Last minute – 95% of agencies generally purchase spot tv ads less than one month in advance
    • An October to remember – October 2016 is the month that will see the largest ad spend, according to 89% of agencies.
    >Read More

  • February 1

    ADVERTISERS PRAY IT’S BUSH Vs CLINTON

    Appearing at The Washington Times - Inside the Beltway Blog

    By Jennifer Harper

    The 2016 race is projected to generate $6 billion in political advertising, drawing keen interest from those who create and manage the campaign. And some candidates are more lucrative than others, apparently. “A Jeb Bush versus Hillary Clinton presidential race would be best for business for the nation’s leading political advertising firms,” notes a new survey of national political ad agencies. >Read More

January 2016

December 2015

November 2015

  • November 19

    Automating and Optimizing Local TV Planning

    Originally Appearing at AdAge

    By Kellie Grutko, Senior VP-Marketing, Comcast Spotlight

    The advent of automated planning and buying tools has been a boon to media professionals, enabling them to take advantage of digital advertising’s pinpoint precision to aggregate audiences easily and effectively. It also helps publishers of niche-appeal content to unlock more value by combining their impressions with those of hundreds of other sites. >Read More

  • November 19

    Rampant Pre-Holiday Optimism At Ad Agencies.

    Originally Appearing at Inside Radio

    More than half of the nation’s advertising agencies are seeing increases in client spending over last year’s pre-holiday season boom. Media buying and software firm Strata says that 53% of agencies note an uptick, “offering optimistic signs for the ad economy as the holiday season approaches.” >Read More

  • November 19

    Advertising Trends in Focus: New STRATA Study Finds Ad Economy Strong Ahead Of Holiday Season and Ne

    Originally appearing at Bulldog Reporter

    A newly released Q3 survey of advertising agencies conducted by media buying and selling software firm STRATA found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first. >Read More

  • November 19

    Agencies back online video

    Appearing at Warc.com

    CHICAGO: Agencies are increasingly confident in the return on investment to be gained from online video and are devoting more focus to this area, new research has shown.

    A third quarter survey of advertising agencies conducted by STRATA, a supplier of media buying and selling software, found that 71% reported more interest in that medium compared to a year ago, the largest increase in the history of the survey. >Read More

  • November 19

    MAJORITY OF AGENCIES SEEM OPTIMISTIC

    Originally appearing at RadioInk

    That’s according to a third quarter survey of advertising agencies conducted by STRATA, which found 53% of agencies in their poll see their business increasing over last year. Client budgets in 2015 are expected to increase at 17% of agencies, while 57% of agencies polled see client budgets remaining flat compared to last year. 40% of agencies plan on hiring additional staff in the second half of this year, the highest percentage recorded in the STRATA Survey in five years. Attracting new clients is the top challenge for 33% of agencies, overtaking media mix (22%), which was the top agency challenge for three of the last four quarters. >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    Appearing at IT Business Net

    —More Than Half of Agencies See Business Increasing at Year End amid Uptick in Client Budgets and Online Video Spend— 

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.  >Read More

  • November 18

    STRATA AND JAMLOOP PARTNER TO PROVIDE BROADER ACCESS TO DIGITAL VIDEO INVENTORY

    —All Digital Screens and Platforms in Any DMA Available Through JamLoop’s Integration into STRATA’s System—

    (Chicago) November 18, 2015 – STRATA, the leader in media buying and selling software, announced today it has partnered with JamLoop, a video advertising provider, to allow advertising agencies and buyers access to a wide range of digital video inventory. Through this partnership, STRATA offers agencies the ability to extend their digital video advertisements to new audiences across all digital screens in a process similar to executing local TV. JamLoop’s inventory includes all video display types, including desktop, mobile, and connected TVs such as smart TVs, OTT boxes, and gaming consoles. 

    Agencies using STRATA’s systems can now utilize JamLoop’s unique approach to finding and guaranteeing viewable inventory. This inventory is generated through JamLoop’s proprietary technology that identifies and extracts the most viewable inventory across tens of thousands of websites and apps to ensure that advertisers experience the highest possible consumer engagement. JamLoop reaches over 85% of digital audiences in each market and provides TV-like audience targeting and measurement based on gross rating points (GRPs). >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    Appearing at Sys-Con Media

    —More Than Half of Agencies See Business Increasing at Year End amid Uptick in Client Budgets and Online Video Spend—

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.  >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    Appearing in PR Newswire

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first. >Read More

  • November 18

    STRATA SURVEY: AD ECONOMY STRONG AHEAD OF HOLIDAY SEASON AND NEW YEAR

    —More Than Half of Agencies See Business Increasing at Year End amid Uptick in Client Budgets and Online Video Spend— 

    CHICAGO (November 18, 2015) – A third quarter survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that 53% of agencies see their business increasing now over the same time last year, offering optimistic signs for the ad economy as the holiday season approaches. Broadly, the outlook for the end of 2015 looks strong as 45% project their growth to be higher in the second half as compared to the first.

    >Read More

  • November 9

    Why ad blocking won’t dent the mobile ad economy

    Originally Appearing at Information Age

    By Ben Rossi

    Forget the doom and gloom around Apple’s introduction of content blocking plugins – ad-blocking will actually bolster the mobile ad economy. >Read More

  • November 4

    With Outstream, YuMe evolves beyond in-stream video ads

    Originally appearing in The Drum

    YuMe, the multiscreen advertising company, has had a busy year.

    In June, the company launched in China in order to capitalize on the country’s growing connected TV and OTT market. YuMe has built its reputation as a leader in video advertising (whether on TVs, desktops, or mobile devices), and the move made perfect sense. >Read More

  • November 3

    Marketron Rolls Out Programmatic Radio Marketplace, Enables Access To 2,900 Stations

    Originally appearing at MediaPost

    By Ben Frederick

    After executing a few test runs earlier this year, Marketron has officially launched a programmatic radio marketplace called Mediascape Marketplace, which will serve 2,900 radio stations. >Read More

October 2015

September 2015

August 2015

  • August 28

    Streaming, online video advertising jumps by 66%

    Appearing at Streaming Daily

    By Nick Krewen

    U.S. ad agencies are warming up to the idea of advertising on streaming and online video, reports Strata, a Chicago-based company that develops software for media buyers. >Read More

  • August 27

    Survey: Social media ad spending will rise

    Appearing at Media Life Magazine

    As the popularity of social media continues to grow, so too do ad expenditures on the medium. >Read More

  • August 27

    About Half Of Agencies ‘Unsure’ They Trust Programmatic

    Appearing at MediaPost

    By Tyler Loechner

    Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly executes ad buys.

    About half (46%) of agencies are “unsure” if they trust programmatic to execute ad buys, according to Strata’s latest agency survey, taken during Q2 2015. That’s up from the roughly one-third of agencies that said they weren’t sure if they trusted the tech at the beginning of the year. >Read More

  • August 27

    Research: Social Media Spend Grabs Larger Share Of Ad Budgets

    Appearing at Portada

    What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of agencies are allocating 6-10% to paid social, according to an agency survey conducted by STRATA.

    Why it matters: The rise in social media ad spend has created a more complicated media planning picture for agencies. Media mix comes as the biggest challenge facing 40% of agencies.

    Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA,  a media buying and selling software firm with over US$50 billion in ad transactions passing through its systems each year. >Read More

  • August 27

    STRATA Survey Finds Social Media Spend Grabs Larger Share Of Advertising Budget

    Appearing at All Access Music Group

    Social media advertising is garnering a larger share of advertising budgets, according to a recent second-quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. FACEBOOK continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YOUTUBE (57%), TWITTER (52%), and LINKEDIN (29%). >Read More

  • August 26

    STRATA Agency Survey Finds Social Media Spend Grabs Larger Share Of Advertising Budget

    Appearing at Broadcast Newsroom

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    Agencies Expect to Boost Social Spend, Mobile Drives Trend

    Appearing at Media Post 

    Written by Erik Sass

    Social media spending is set to continue growing at a fast clip, according to a new quarterly survey of advertising and media agencies conducted by STRATA, a provider of media buying and selling software. >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Appearing at StreetInsider.com

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    Study Finds Social Media Claiming Larger Share of Ad Budgets

    By Richard Whitman 

    According to a recent second-quarter agency survey conducted by STRATA, social media advertising is garnering a larger share of advertising budgets. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter. Another 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising with 93% planning to use it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Appearing at The Street

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Appearing at Yahoo! Finance

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA: SOCIAL MEDIA SPENDING ON THE RISE

    Appearing at Radio Ink

    Social media advertising is grabbing a larger share of advertising budgets, according to a second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, that’s a 24% increase from Q1. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Originally Appearing in PR Newswire

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 14

    Ad Blocking Not Nicking Company Earnings Yet: Study

    By Michele Chandler, Investor’s Business Daily

    A new study shows that more people are using ad-blocking software online, but the trend isn’t affecting ads or publishing profits. While exact data are scant, 10% to 15% of Internet users, particularly younger ones, are believed to be actively blocking digital ads, according to a report Friday from eMarketer. >Read More

  • August 14

    Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet

    Appearing at eMarketer

    Thanks to ad-blocking technologies, many of the web’s most informed and devoted users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no retargeted ads and, in many cases, no native ad content. Although ad blocking’s effects on advertising and publishing profits have been minimal, this could change quickly if blocker adoption becomes more widespread, according to a new eMarketer report, “Digital Ad Blocking: Will Escalating Usage Imperil Marketing, Monetization Efforts?” >Read More

July 2015

June 2015

  • June 29

    For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention

    Originally appearing at eMarketer

    For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention

    As consumers spend an increasing amount of time viewing digital video, advertisers are following along. Indeed, nearly seven in 10 US ad agency professionals polled by STRATA in May 2015 said video was their main campaign focus. And further results indicated that they were pleased with the value they’d already gotten from such efforts. Fully 44% were confident in the return on investment (ROI) of online video purchases. While this was still the minority, it was up an impressive 43% quarter over quarter. Meanwhile, the percentage of respondents who were unsure of online video ROI dropped 25%, to 37%. 

      >Read More

  • June 19

    Agency Interest in Streaming Surges

    Originally appearing at Inside Radio

    Advertising agencies are bullish about the radio business this year and are getting used to programmatic buying. That’s the top takeaway from a new STRATA survey. >Read More

  • June 19

    Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter

    Appearing in Marketing Mobile Watch

    By J. Barton

    “A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter.” >Read More

  • June 17

    Ad agency confidence in online video advertising ROI grows

    Appearing in Rapid TV News

    By Michelle Clancy

    A survey of advertising agencies found that 44% of agencies are confident they are getting good value for their recent online video ad purchases, marking a 43% increase from the previous quarter.

    According to STRATA, the number of agencies still unsure about online video ROI declined by 25% within the same time period. >Read More

  • June 17

    Marketers’ Confidence in Video ROI Continues to Grow: New Study Shows More Agencies Feel They Are

    Appearing in Bull Dog Reporter

    Ad Firms Are 43% More Confident This Quarter That Efforts Are Paying Off

    Marketers and ad agencies have become empowered by video and multimedia in recent years, and the trend continues to boom, according to a new survey of ad firms from media software firm STRATA. The study finds that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. >Read More

  • June 17

    AGENCIES CONFIDENT OF DIGITAL VIDEO ROI

    Appearing in Spots n Dots

    RECENT REPORTS INDICATE THE OPPOSITE

    Is there a disconnect between perception and reality at advertising agencies when it comes to the sexy new world of online streaming video advertising? A survey of advertising agencies by STRATA found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. But in just the past couple of weeks we’ve reported on analysis by MarketShare for Turner Broadcasting and Horizon Media (June 10) and CBS Corporation (June 16) showing that digital video alone dramatically underperforms television in advertising effectiveness— and even a report by eMarketer (June 15) wondering why consumer packaged goods(CPG) companies in particular are getting such poor ROI from digital video advertising. >Read More

  • June 16

    STRATA: CONFIDENCE IN VIDEO ROI GROWS

    Appearing at Radio Ink

    A survey of advertising agencies conducted by STRATA found that 44 percent of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43 percent increase from the previous quarter. For the same time period, the number of agencies still unsure about online video ROI declined by 25 percent. >Read More

  • June 16

    STRATA Agency Survey: Confidence In Video ROI Grows By 43%

    Appearing in Market Watch

    —Streaming Video Sites Also See More Interest, Dollars—

    CHICAGO, June 16, 2015 /PRNewswire/—A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. >Read More

  • June 16

    Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites

    Appearing at Media Post

    by Wayne Friedman

    Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value has improved.

    Strata, a Chicago-based advertising systems provider, says that 44% of agencies in the second quarter say they are getting a “good value” for recent online video ad purchases—up 43% increase from the previous quarter. >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    Appearing at The Street

    —Streaming Video Sites Also See More Interest, Dollars— 

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    Appearing at StreetInsider.com

    —Streaming Video Sites Also See More Interest, Dollars—

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year.  >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    Appearing at PRNewswire

    —Streaming Video Sites Also See More Interest, Dollars—

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year.  >Read More

  • June 16

    STRATA AGENCY SURVEY: CONFIDENCE IN VIDEO ROI GROWS BY 43%

    —Streaming Video Sites Also See More Interest, Dollars—

    Chicago (June 16, 2015) – A survey of advertising agencies found that 44% of agencies are confident they are getting a good value for their recent online video ad purchases, marking a 43% increase from the previous quarter. Meanwhile, the number of agencies still unsure about online video ROI declined by 25% within the same time period. The first quarter survey was conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. >Read More

  • June 15

    STRATA buyer survey shows drive to streaming audio advertising

    Appearing at RAIN News

    By Brad Hill

    Media buying platform STRATA released the latest in its series of quarterly agency surveys. The results show a dramatic drive toward online audio marketing, with a corresponding migration away from spot radio interest. >Read More

  • June 13

    Teads turns digital video advertising on its head

    Appearing in The Telegraph

    By Monty Munford

    Up until this point, none of us have liked watching online video advertising. It’s invasive, intrusive and disruptive… and uninteresting. One company is helping to change that with its ‘Outstream’ model. >Read More

  • June 5

    The Online Video Marketing Metrics You Need to be Tracking

    Originally Appearing at Brafton

    Some marketers use viewability as a way to gauge online video success, but a recent STRATA study suggests this might be the wrong metric to measure.

    Designed as a measurement for digital video ads, viewability is meant to give you an idea of whether or not people see the content you promote. However, when it comes to viewability, marketers aren’t getting a clear answer of whether people are actually watching and engaging in the video. >Read More

  • June 3

    For Effective Digital Video, Put Brand Front and Center

    Originally Appearing in eMarketer

    Digital video viewers most likely to skip ads before recognizing product 

    Branded video ad views worldwide rose nearly 70% between Q1 2014 and Q1 2015, from 2.48 billion to 4.19 billion, according to Visible Measures data, which counted views that were user-initiated and targeted to English-speaking audiences. If marketers want to take advantage of heightened attention to digital video ads, they’d be wise to reveal their brand immediately, based on other recent research. >Read More

May 2015

April 2015

March 2015

  • March 11

    How The Integration Of Technology And Neuroscience Will Boost Marketing Tech Growth

    Originally Appearing in Forbes

    By Gary Drenik

    The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth. The old network message distribution model is about to crumble due to impact of changes in technology and its adoption by consumers. Marketers are being forced to seek new models such as those based on Neuromarketing which focus on individuals and how the various choices they are faced with can be shifted or influenced at multiple “scales” of behavior (e.g. individuals, group or market/society). Much of this will happen as part of the science of influence. >Read More

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