News

A Deeper Dive Into Pinterest’s Agressive Ad Strategy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joy Baer, president at STRATA.

Recent reports that Pinterest is seeking $1 million to $2 million commitments from advertisers mark a bold strategy for the company, especially considering that it hopes to fetch a CPM range of $30 to $40.

I like that Pinterest is aiming high. There are certain moves it can make that will allow the company to command such a high CPM. It will be a challenge to get there, but it’s possible. It already appears on the right track.

Pinterest started testing some advertising late in 2013, and it seems that a big concern for users is being inundated with potentially less relevant pins.

“I am all for you guys monetizing your investment in Pinterest via advertising, but not at the expense of the user experience you have created,” a reader commented on Ben Silbermann’s blog. “You are risking alienating your client base by ruining the experience they have come to love. I know I have already stopped accessing Pinterest via a browser because of the ‘we though’ pins making it cluttered, how many other people will stop using completely if these posts continue to be so prevalent and then migrate to mobile platforms???”

> Read More

April 2014

  • April 10

    A Deeper Dive Into Pinterest’s Agressive Ad Strategy

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joy Baer, president at STRATA.

    Recent reports that Pinterest is seeking $1 million to $2 million commitments from advertisers mark a bold strategy for the company, especially considering that it hopes to fetch a CPM range of $30 to $40.

    I like that Pinterest is aiming high. There are certain moves it can make that will allow the company to command such a high CPM. It will be a challenge to get there, but it’s possible. It already appears on the right track.

    Pinterest started testing some advertising late in 2013, and it seems that a big concern for users is being inundated with potentially less relevant pins.

    “I am all for you guys monetizing your investment in Pinterest via advertising, but not at the expense of the user experience you have created,” a reader commented on Ben Silbermann’s blog. “You are risking alienating your client base by ruining the experience they have come to love. I know I have already stopped accessing Pinterest via a browser because of the ‘we though’ pins making it cluttered, how many other people will stop using completely if these posts continue to be so prevalent and then migrate to mobile platforms???” >Read More

March 2014

  • March 28

    Joy Baer Named as STRATA President

    President/CEO John Shelton to Become Strategic Advisor


    CHICAGO (March 28, 2014) – STRATA, a Comcast company, and the leader in media buying and selling software, announced today that Joy Baer has been named President and John Shelton will become a Strategic Advisor to STRATA.  A software veteran, Baer previously served as Executive Vice President and COO at STRATA. She previously was CEO of SpotBuySpot (SBS) which was purchased by STRATA in 2007. She brings over 25 years of enterprise software experience and management expertise to her new role of President.

    In her previous role as EVP/COO, Baer oversaw operations for all of STRATA’s business lines and guided the development of media buying/selling platforms that incorporate the most advanced technologies in the industry. Under Baer’s leadership, STRATA has grown to 200 employees and developed partnerships and efficiencies that are unparalleled in the field. To date, STRATA works with over 1,000 advertising agencies, most large media companies and has over 20,000 users. 

    “It has been an honor working with John Shelton over the years and watching STRATA grow under his expert leadership,” said Baer. “John’s guidance and direction over the last 30 years has made STRATA a preeminent name in advertising software. I look forward to taking up the torch and leading STRATA in this ever-changing media landscape.” >Read More

February 2014

  • February 24

    Marketing Trends: Nearly 90% of Ad Agencies Are Interested in Social Media and Online Video, But ...

    Originally appearing in Bulldog Reporter

    A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, a leader in media buying and selling software, found that more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago. Given all the new channels available to agencies, it’s not surprising that media mix was cited as the second largest concern for agencies, and up 20% since last quarter.

    Facebook is still the dominant social media channel for advertisers with 81% of respondents indicating they would use Facebook in their clients’ campaigns. On Facebook, respondents were most likely to buy Standard External Website Ads (33%), Promoted Posts (31%) and Page Post Ads (31%). Other popular social channels for agencies include YouTube (57%) and Twitter (48%). Agencies also indicated a big shift in sentiment towards Pinterest, as 35% said they would use the channel, up from just 22% one year ago. LinkedIn is also gaining popularity with agencies, as 33% of agencies indicated they would consider using it in clients’ campaigns. This represents an increase of 56% since last year. >Read More

  • February 21

    SURVEY: AGENCIES STILL WONDER ABOUT SOCIAL, VIDEO ROI

    Originally appearing in Radio Ink

    A STRATA survey of advertising agencies found that while social media and online video were “major areas of focus” for advertisers in Q4, those agencies aren’t really sure they’re getting value for their clients from those channel. Still, 87 percent said they were interested in using social media in client campaigns, and nearly all—98 percent—said they’re just as interested—or more—in streaming/online video compared to a year ago.

    Facebook is still the leading social media channel for advertisers; 81 percent of respondents said they’d use Facebook in clients’ campaigns. Other popular channels are YouTube and Twitter, with a “big shift in sentiment toward Pinterest,” Strata reports. >Read More

  • February 20

    STRATA Survey Finds Ad Agencies Still Unsure Of Online Ad Value

    Originally appearing in All Access Music

    A recent survey of advertising agencies found that while social media and streaming/online video and audio were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.  Given all the new channels available to agencies, it’s not surprising that media mix was cited as the second largest concern for agencies, and up 20% since last quarter.

    While traditional radio continues to experience a drop off (interest in is down 67% since 2010), interest in online/streaming radio is growing tremendously, with 59% of respondents more interested in the medium than they were a year ago. >Read More

  • February 19

    Facebook Inc, Google Inc Liked By Ad Agencies, But What’s The Real ROI?

    Originally appearing in ValueWalk

    A recent ad agency survey, which was released this morning, found a strong demand for Facebook Inc (NASDAQ:FB), Google Inc (NASDAQ:GOOG) and Twitter Inc (NYSE:TWTR) and online video mixed with questions of ROI.  87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.

    The survey was conducted by STRATA,  a media buying and selling software company, works with hundreds of ad agencies and media outlets and sees $50 billion in ad dollars flow through its systems annually.

    Facebook dominant in advertising

    Facebook Inc (NASDAQ:FB) is still the dominant social media channel for advertisers with 81% of respondents indicating they would use Facebook in their clients’ campaigns. On Facebook, respondents were most likely to buy Standard External Website Ads (33%), Promoted Posts (31%) and Page Post Ads (31%). Other popular social channels for agencies include YouTube (57%) and Twitter Inc (NYSE:TWTR) (48%). Agencies also indicated a big shift in sentiment towards Pinterest, as 35% said they would use the channel, up from just 22% one year ago.  LinkedIn Corp (NYSE:LNKD) is also gaining popularity with agencies, as 33% of agencies indicated they would consider using it in clients’ campaigns. >Read More

  • February 19

    STRATA AGENCY SURVEY: NEARLY 90% OF AGENCIES INTERESTED IN SOCIAL MEDIA AND ONLINE VIDEO, BUT…

    —Agencies Unable to Determine ROI of New Advertising Channels—

    CHICAGO (February 19, 2014) – A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.  Given all the new channels available to agencies, it’s not surprising that media mix was cited as the second largest concern for agencies, and up 20% since last quarter.

    Facebook is still the dominant social media channel for advertisers with 81% of respondents indicating they would use Facebook in their clients’ campaigns. On Facebook, respondents were most likely to buy Standard External Website Ads (33%), Promoted Posts (31%) and Page Post Ads (31%). Other popular social channels for agencies include YouTube (57%) and Twitter (48%). Agencies also indicated a big shift in sentiment towards Pinterest, as 35% said they would use the channel, up from just 22% one year ago.  LinkedIn is also gaining popularity with agencies, as 33% of agencies indicated they would consider using it in clients’ campaigns. This represents an increase of 56% since last year. >Read More

  • February 14

    Big Bang is Tops with Couples

    Originally appearing in spotsndots

    On this Valentine’s Day, research from STRATA finds that The Big Bang Theory on CBS is the most popularshow for couples to watch together. Modern Family on ABC was second, with a third-place tie by NCIS on CBS and The Walking Dead on AMC. By genre, dramas (34%) and comedies (31%) were the most popular types of shows for couples to watch together, while reality TV and sports were found to be less romantic.

    Perhaps still love-struck, 52% of those dating said they never watch TV in a different room from their significant other, and 28% answered they would only do so rarely. Married couples, however, were more willing to watch alone as only 28% said they never watch TV in separate rooms, 29% said rarely, and 28% some of the time. >Read More

  • February 14

    Nothing Says Romance Like Co-Viewing With Your Honey

    Originally appearing in Marketing Magazine

    Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang Theory and Modern Family. Roughly a third of men polled say they control the remote, while roughly 15% of women said they called the shots when it comes to controlling the clicker. >Read More

  • February 14

    On Valentines Day - Parsing Couples TV Habits

    Medialife Magazine

    Originally appearing in Medialife

    Apparently nothing is more romantic than Sheldon.

    A special Valentine’s Day survey by STRATA, an advertising buying and selling software company, found that “The Big Bang Theory” is the most popular television program for couples to watch together by more than a 2:1 margin.

    “Modern Family” was second, and “NCIS” and “The Walking Dead” were third.

    Drama (34 percent) and comedy (31 percent) were the most popular genre for couples, who do not find reality TV and sports to be quite as romantic. >Read More

  • February 13

    Couples Find TV Viewing a Bonding Experience

    Make Online Video Interesting

    Originally appearing in MediaPost, February 12, 2014

    Who controls the TV remote? It’s still men—but there is also a happy medium.

    A survey says while 32% of men say they are in charge of the remote, 57% of both men and women say the ownership was shared—this according to Strata, an advertising buying and selling software company.

    Some 15% percent of women said they had the sole power over the TV remote.

    These results came from a national online survey of 639 adults 18 or older who are in a relationship (dating, engaged or married) between the dates of February 3 and 4, 2014. Of the survey respondents, 49% were male and 51% were female.

    The most popular shows for “couples” are some of the popular shows overall in television: CBS’ “Big Bang Theory” registered the best results with 9%, who said it was the top show watched with their significant other; ABC’s “Modern Family” was next at 3.5%; CBS’ “NCIS” and AMC’s “Walking Dead” were next at 3%.

    Almost 70% of married couples felt watching TV together as a couple is a bonding experience, while 28% said they watch in a separate room some of the time. Of those unmarried couples, 52% said they never watch TV in a different room from their partner, with 28% saying they would only do so rarely. >Read More

  • February 12

    STRATA VALENTINE’S DAY SURVEY FINDS BIG BANG THEORY IS COUPLES’ FAVORITE PROGRAM TO WATCH TOGETH

    —Despite Romantic Trends in Viewer Habits, Men Control Remote Twice as Often as Women—

    CHICAGO (February 12, 2014) – In the spirit of Valentine’s Day, a new survey of couples’ viewing habits conducted by STRATA, an advertising buying and selling software company, found that couples generally agree on how to watch TV together, although it’s not always hugs and kisses when it comes to what to watch. Drama (34%) and comedy (31%) were the most popular genres for couples to snuggle up and watch together, while reality TV and sports were found to be less romantic. The Big Bang Theory was the most popular show for couples to watch together, with that show being picked more than two times more than the second place choice. Other key findings in the survey discovered that habits of married couples differed from those that are dating, while 69% of married couples felt watching TV together as a couple is a bonding experience. 

    TV Can’t Separate Young Love Birds

    Perhaps still love-struck, 52% of those dating said they never watch TV in a different room from their significant other, and 28% answered they would only do so rarely. Married couples, however, were more willing to watch alone as only 28% said they never watch TV in separate rooms, 29% said rarely, and 28% some of the time.  

    These numbers were also consistent with the age of the respondents as older TV watchers in relationship gave themselves more time alone even as their significant other was home. Of those that said they would never watch TV in a separate room from their significant other, 28% were between the ages of 18-29, 28% were 30-44, while just 19% were over 60. Of those that said they watch TV separately from their partner most of the time, only 4% were between 18-29, while 36% were between 45-60 and 36% were over 60.  >Read More

January 2014

  • January 27

    Turn to the Digital Leader

    Work with any publisher, Rich Media provider, ad-server, DSP, Search engine – you name it. STRATA, the leader in Digital buying, tracking, billing and invoicing, has accelerated your buying process with tools that put you miles ahead of your competition. 

    STRATA has created a dynamic Digital Buying Platform that electronically sends transactions throughout the full lifecycle of the Digital RFP through Billing and Invoicing. STRATA has streamlined the Digital buying process to help you eliminate unnecessary overhead.

    The electronic process doesn’t end there. STRATA’s sCloud helps you focus on managing your business by taking the work out of managing your hardware and software. 

    Get on board and let STRATA lead you to better buying today. >Read More

  • January 12

    sTraffic - Easy Traffic Management

    Manage your agency traffic workflow with unparalleled efficiency.

    This powerful and simple tool provides your traffic managers the flexibility to manage traffic instructions with the most efficient workflow in the industry.

    STRATA sTraffic also provides a seamless, integrated connection with the leading ad delivery service - all within STRATA’s media buying software!Manage your traffic from one place! 

    Simple - easily convert your buys into your traffic instructions.

    Seamless - Linked with the industry’s best HD/SD ad delivery service - Comcast AdDelivery.

    Smart - Real-time, interactive traffic management all within STRATA’s media buying system.

    Speed - Traffic instructions auto-convert to PDF through your email system for delivery to traffic contacts at all stations.

    Social - Access sTraffic when you need it, where you need it - 24x7, even from your iPad! >Read More

December 2013

  • December 2

    How to Make Online Video Interesting Enough for Advertisers to Actually Buy

    Make Online Video Interesting

    Originally appearing on MediaPost’s VidBlog by P.J. Bednarski on Nov 8, 2013

    It’s forever interesting to me to figure out what it takes to get advertisers committed to online video, and I start to wonder if it’s that online doesn’t make a very compelling case for only-ness.

    It’s rare that any online publisher or digtal ad agency sells the idea that advertisers should be on online—only—or that online should be their principle buying concern. (And it is hard to make that point without breaking into a cold sweat: Television is an immensely powerful selling tool.) Online seems to be positioned like a side dish that completes the meal, not ever the main event. But except for McDonald’s french fries,  there aren’t many foodstuffs that get a reputation for being next to the thing that really sells the show.  And Robin is no Batman, and opening acts >Read More

November 2013

  • November 12

    STRATA Agency Survey Provides Competitive Info

    STRATA Survey Yields Competitive Info

    A survey of advertising agencies by STRATA finds that video advertising is the main area of focus for agencies in the second half of 2013. More than half (57%) of agencies polled say their main emphasis is on video (TV, cable, network, online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35%  rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%). >Read More

  • November 12

    STRATA Agency Survey - Video Advertising, Led By Cable, Is Main Focus For Ad Campaigns In 3Q-13

    STRATA Agency Survey

    —Survey Also Shows Mobile Becoming Major Component for Agencies—


    CHICAGO,  Nov. 7, 2013 /PRNewswire/—A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than half (57%) of agencies polled say their main emphasis is on video (TV, cable,  network, online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35% rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%).

    Streaming video saw an increase in attention from advertisers as 55% of agencies said that they were more interested it than they were a year ago.  YouTube is leading that category with 67% stating that the Google product is their top choice for video campaigns. Hulu was the second most popular option at 27%. Despite the category’s growth, challenges remain for streaming video with over half of the agencies saying they are unsure if they are getting solid value out of their online video spend.

    “Video continues to be a major focus for advertisers with cable as a key component of ad campaigns heading into this year’s holiday season,” said John Shelton, STRATA President/CEO. “We are also seeing mobile advertising >Read More

  • November 12

    STRATA AGENCY SURVEY: VIDEO ADVERTISING, LED BY CABLE, IS MAIN FOCUS FOR AD CAMPAIGNS IN 3Q13

    —Survey Also Shows Mobile Becoming Major Component for Agencies—

    CHICAGO (November 7, 2013) – A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than half (57%) of agencies polled say their main emphasis is on video (TV, cable, network,  online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35% rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%).

    Streaming video saw an increase in attention from advertisers as 55% of agencies said that they were more interested it than they were a year ago. YouTube is leading that category with 67% stating that the Google product is their top choice for video campaigns. Hulu was the second most popular option at 27%. Despite the category’s growth, challenges remain for streaming video with over half of the agencies saying they are unsure if they are getting solid value out of their online video spend.

    “Video continues to be a major focus for advertisers with cable as a key component of ad campaigns heading into this year’s holiday season,” said John Shelton, STRATA President/CEO.  “We are also seeing mobile advertising being utilized and competing for advertising dollars against some other previously established digital contenders.” >Read More

  • November 12

    Viewer Sentiment About Fall TV Season Differs from Ratings

    Viewer Sentiment

    Originally appearing on WorldScreen, by Kristin Brzoznowski, on October 30, 2013


    CHICAGO: The findings from STRATA’s Fall TV Sentiment Survey reveal that in many cases viewers’ attitudes about a show are not necessarily in line with ratings, citing The Millers and The Blacklist as two examples.

    The survey, conducted by STRATA—a media buying and selling software company—found that while 13.3 million viewers watched the premiere of CBS’s The Millers, only 3 percent of respondents indicated that it was their favorite new show.  NBC’s The Blacklist, meanwhile, was most popular with respondents, with 15 percent saying it was their favorite, though its ratings were lower than The Millers, drawing 12.6 million viewers >Read More

  • November 11

    TV Networks Face Brand Awareness Challenges: STRATA

    TV Networks Face Brand Awareness Challenges

    Originally appearing on ValueWalk by Marie Cabural, October 30, 2013


    Television Networks are facing brand recognition challenges based on the latest Fall TV Sentiment Survey conducted by Strata, a system provider that connects media buyers and sellers.
    Viewers cannot identify TV network


    The survey found that a significant portion of viewers cannot identify which TV networks are broadcast ing their favorite shows. For example,  only 76% NCIS fans and 63% of How I Met Your Mother fans know that both shows belong to CBS. On the other hand, only 56% of the viewers of Modern Family identified ABC as the home of the show.

    The viewers of Marvel’s Agents of S.H.I.E.L.D. (89%) and Sons of Anarchy (94%)  accurately identified that ABC and FX channels are broadcasting the TV programs, respectively.

    Viewers believe that CBS and NBC are the top two channels with the best new programming, ABC came in third, while FOX and AMC ranked fourth and fifth respectively, according to the survey. >Read More

  • November 6

    MBPT Spotlight: Beyond Ratings, STRATA Survey Tells How Viewers Feel About Show

    Fans of top series

    Fans of top series often don’t know what network they’re on

    Originally appearing on Broadcasting & Cable, by Jon Lafayette—November 5, 2013

    TV’s highest rated shows aren’t necessarily audience favorites, particularly when it comes to some of the new shows launched this broadcast season.

    A new survey from STRATA,  a media buying and selling software company provides some different ways of looking at the methods by which people regard TV and select what they want to watch. The data proves especially interesting at a time when DVRs and VOD are separating individual programs from their networks, and traditional, linear networks are under assault from online programmers such as Netflix and Hulu.

    While ratings remain the key measurement tool for media buyers, viewer sentiment can help gauge how strongly audiences feel about the shows they watch—and whether they’re likely to continue doing so.

    >Read More

October 2013

  • October 30

    TV Ratings Do not Always Correlate With Favorite Shows

    TV Ratings
    Originally appearing on MediaPost by Wayne Friedman on Oct. 30, 2013


    There are TV ratings—and then how viewers really feel about specific TV shows.

    Media buying and selling software company STRATA the difference is clear when observing some of this season’s new TV shows.

    For example, while CBS’ new comedy “The Millers” pulled in a Nielsen 13.3 million viewers for its premiere, STRATA says in its “sentiment” survey that only 3% of its respondents listed it as their favorite new show.  NBC’s “The Blacklist” pulled in about the same number of total viewers at 12.6 million. But it gained a much higher 15% positive rating as a favorite new show.

    Another new NBC show also revealed the difference between positive sentiment and traditional TV ratings: “The Michael J. Fox Show” pulled in an 11% positive score, while earning >Read More

  • October 29

    FALL TV SENTIMENT SURVEY FINDS VIEWER ATTITUDES DIFFER FROM RATINGS

    “The Michael J. Fox Show” Tops “The Crazy Ones” in Viewer Sentiment, “Sons of Anarchy” Liked More by Women

    CHICAGO
    (October 29, 2013) – A new survey from STRATA,  a media buying and selling software company, revealed that audience sentiment does not always align with traditional viewership and ratings data. As networks face more competition from cable channels and non-traditional mediums such as Netflix and Hulu, the fight to retain and grow an increasingly fragmented audience is heating up.  The survey also found that networks face brand awareness challenges and surprising demographic data about the viewing habits of women.

    Ratings vs. Sentiment
    Ratings have long been used as a key measurement tool, guiding advertisers on where to spend their ad dollars. The findings of the Fall TV Sentiment Survey contrast ratings with viewership sentiment. For example, while 13.3 million viewers >Read More

  • October 14

    Brand Promotions Are Most Popular Facebook Ads

    Brand Promotions Are Most Popular Facebook Ads

    A fair number spend more than 5% of budget on paid social media

    Originally appearing at eMarketer.com on Oct 4, 2013

    Unsurprisingly,  the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind.

    In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the social giant for clients’ social campaigns. YouTube and Twitter came in next, at 55% and 53%,  respectively. An additional 35% said they were likely to use LinkedIn for social campaigns, and 25% each cited Google+ and Pinterest. >Read More

  • October 5

    What Can Be Sold in 140 Characters? That’s Now the Challenge for Twitter

    Originally appearing In The New York Times on October 4th, 2013 by VINDU GOEL

    SAN FRANCISCO — Once Twitter enters life as a publicly traded company, it will have to satisfy Wall Street’s demands for constant growth

    So get ready, Twitter users: you are going to see more ads in your message stream, especially if you live overseas. 

    You may also see Twitter become more like a flash-sale site, with offers to buy products appearing in your message stream along with a way to buy them with a quick click or tweet. 

    In documents filed on Thursday to inform investors ahead of its initial public offering of stock, Twitter noted that it has been greatly expanding its inventory of advertising slots, especially for promoted tweets, which are sponsored messages that use the same format as the 140-character postings, or tweets, that are the core of the service. 

      >Read More

  • October 4

    Brand Promotions Are Most Popular Facebook Ads

    Originally appearing in eMarketer on Oct. 4, 2013

    A fair number spend more than 5% of budget on paid social media

    Unsurprisingly, the greatest percentage of social campaigns land on Facebook, but that doesn’t mean other sites are getting left behind. 

    In a July 2013 survey from media software company STRATA, nine out of 10 US agency execs reported being likely to use the social giant for clients’ social campaigns. YouTube and Twitter came in next, at 55% and 53%, respectively. An additional 35% said they were likely to use LinkedIn for social campaigns, and 25% each cited Google+ and Pinterest.

    While brands have a choice between using free social products and paid placements on the networks, more than twice as many respondents (25%) saw paid social media as offering greater return on investment (ROI) than free social media (11%). Still, it’s important to bear in mind, 19% said they saw no ROI from social media.

    Brand promotions led as the most common type of ad placed on Facebook, used by 62% of respondents, twenty percentage points ahead of company announcements, which came in second. Just over one-third of respondents said they used social ads announcing services, and nearly as many said they ran social ads on products.

      >Read More

  • October 4

    Extending e-Business Solutions to Ad Sales

    Whether managing a retail business or selling advertising, automated solutions address the customer’s need for service that’s fast as well as efficient. The scarcity of time can often lead to a lack of communication and deals can break down as a result. In contrast, electronic proposals save time and increase accuracy, helping the buyer, their client and you.

    Originally appearing in TVNewsCheck, October 4th 2013 by Mary Collins

    In my last column, I focused on tips from industry experts on “How to Keep Your Top Sales Performers.” Most of the discussion focused on evaluating compensation and management strategies. But an article by Mike McHugh, VP of media sales at media buying and selling firm STRATA Marketing, got me thinking about another question: Are we equipping our account managers with the right tools for becoming successful sales agents in today’s digital media world?

      >Read More

August 2013

  • August 29

    STRATA Enhancement Provides Powerful Link Between Buyers and Sellers

    STRATA Announces ACE – AEInbox Corporate Edition

    CHICAGO (August 30, 2013) – STRATA, the leader in media buying and selling software,  is pleased to announce significant changes to AEInbox, the leading delivery platform for cable, radio, print, outdoor, and digital orders.  The new solution is called ACE (AEInbox Corporate Edition) and will offer improved speed and enhanced functionality to the AEInbox platform.

    Since its debut in 2007, AEInbox has served as an electronic connection between media buying agencies and more than 30-thousand media sales executives.  In that time, it’s delivered almost $10 billion in new media orders. ACE builds on the industry leading AEInbox with an easier way to confirm, reject, enter makegoods and accept revisions among other new features.

    “The enhancements have been in development for months and we are excited that a new and improved AEInbox is here,” said Mike McHugh, STRATA Vice President. ““For ACE clients, the toolset for AEs is a lot more powerful and the connection to their clients, much more efficient.” >Read More

  • August 22

    Interest In Digital Advertising Reaches an All-Time High As TV Slows To Three-Year Low, New STRATA S

    Originally appearing in Bulldog Reporter August 21, 2013

    Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by media buying and selling software firm STRATA.

    Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains the top advertising medium with 44% of survey respondents saying they are more interested in advertising on TV (spot TV/cable) than any other medium. While TV is still number one, this represents the lowest level of broadcast advertising interest seen in the STRATA quarterly survey in nearly three yearsOringall. Gaining steadily on TV, digital is the second most popular medium at 35%, the largest share of interest it has received in the survey’s five-year history.  Digital is up 16% over last year.

      >Read More

  • August 22

    Media Buyers Favor TV, But Digital, Video On Rise

    Originally appearing 8/21/13 on MediaPost MediaDailyNews, by Wayne Friedman

    TV is still the most popular advertising tool for media buyers—but at its lowest level in three years, according to a new survey.

    Chicago-based STRATA, the media-buying and selling software company, says TV remains the top advertising medium with 44% of survey respondents saying “they are more interested in advertising” on it. But this is the lowest score in three years. >Read More

  • August 20

    SURVEY - INTEREST IN DIGITAL ADVERTISING REACHES ALL-TIME HIGH AS TV SLOWS TO THREE-YEAR LOW

    —Digital Spending Fueled by Online Video, Social and Online Radio—

    CHICAGO (August 20, 2013) – Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by STRATA, the leader in media buying and selling software.

    Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains the top advertising medium with 44% of survey respondents saying they are more interested in advertising on TV (spot TV/cable) than any other medium. While TV is still number one, this represents the lowest level of broadcast advertising interest seen in the STRATA quarterly survey in nearly three years. Gaining steadily on TV, digital is the second most popular medium at 35%, the largest share of interest it has received in the survey’s five year history.  Digital is up 16% over last year. >Read More

June 2013

  • June 4

    MEDIA BUYERS SEE 2013 AS GROWTH YEAR

    Media Buyers See 2013 As Growth Year

    MANY ADDING STAFF THIS YEAR

    Originally appearing in CableSpots on May 31, 2013

    Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, maker of media buying and selling software. The survey revealed that 48% of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year – the largest amount since the first quarter of 2012. This is fueled by the fact that 28% say their clients are increasing Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • June 3

    STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens - Q1 2013

    STRATA Survey - New Challenges Emerge

    Changes in Social Media Utilization and ROI Questions Linger


    Originally appearing in Yahoo! Finance on Wed, May 29, 2013

    CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • June 3

    STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In 2013 - Q1

    STRATA Survey - New Challenges Emerge

    Originally appearing on Bloomberg on May 29, 2013


    CHICAGO, May 29, 2013—  Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • June 3

    STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In Q1-13

    STRATA Survey - New Challenges Emerge

    Changes in Social Media Utilization and ROI Questions Linger


    Originally appearing on Boston.com May 29, 2013

    CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend on >Read More

  • June 3

    MEDIA BUYERS SEE 2013 AS GROWTH YEAR

    media buyers see 2013 as growth year

    MANY ADDING STAFF THIS YEAR

    Originally appearing in Spots n’ Dots May 31, 2013

    Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, maker of media buying and selling software. The survey revealed that 48% of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year – the largest amount since the first quarter of 2012. This is fueled by the fact that 28% say their clients are increasing Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend on core channels. Television was the most >Read More

  • June 3

    The STRATA Survey Says the Ad Industry is in Good Shape

    The STRATA Survey Says the Ad Industry is in Good Shape

    Originally appearing on Beyond Madison Avenue by Dwayne W. Waite Jr.      
      
    The STRATA Survey came out recently, and with the data from over 900 agencies, it is able to paint a decent picture of the landscape of the advertising industry. Thankfully, the picture is a good one, for 52% of total respondents said that business has been increasing compared to the same time last year. As the economy looks to still be down, the survey highlights several elements in the ad industry that may point to as signs that the economy is picking up. It points out the obvious; for example, one of the biggest challenges for agencies is attracting new business (38%) while client spending comes in at second with 22% of respondents. New business and client spending will never cease to be causes for concern for agencies, so to have those problems be the biggest ones could be considered as a good thing. Sometimes it is better to have the pains you know rather than the ones you don’t, right? >Read More

May 2013

  • May 31

    STRATA: More agency buyers want web radio ads

    Originally appearing in InsideRadio on May 30,2013

    More buyers are interested in buying web radio advertising.  That’s according to STRATA’s quarterly survey of ad agencies.  It found 54% of buyers said they’re more interested in streaming radio than they were a year ago.  And 47% say they will expand into new advertising areas like web radio.

    “Advertisers will continue to use newer channels and further expand the media mix moving forward,” STRATA president John Shelton predicts.  TV and digital sucked up three-quarters of client dollars in the first quarter, the survey of agencies using STRATA’s buying system shows. >Read More

  • May 30

    STRATA SURVEY:  NEW CHALLENGES EMERGE AS ADVERTISING ECONOMY STRENGTHENS IN Q1 2013

    Changes in Social Media Utilization and ROI Questions Linger

    CHICAGO (May 29, 2013) – Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA, the leader in media buying and selling software.

    The recent study revealed that almost half (48%) of agencies polled said business is increasing this year over the same time last year; while 39% expect to see more growth in the first half of 2013 than the second half of 2012. This growth has led to many shops expanding their business as 39% plan on hiring this year (the largest amount since the first quarter of 2012). This is fueled by the fact that 28% say their clients are increasing their Marketing/Advertising budgets from last year.

    Even with more cash available, advertisers continue to spend >Read More

  • May 17

    Pandora’s Upside Has Already Panned Out

    Pandoras Upside Has Already Panned Out

    Maxim Group downgraded the music streamer to Hold from Buy on valuation.

    Pandora Media (P: NYSE)
    Originally appearing on May 17, 2013 by Maxim Group - John Tinker and Nirav Modi

    Mobile monetization continues to grow for Pandora Media, albeit profitability is still a far sight. We are downgrading Pandora to Hold from Buy due to valuation and withdrawing our prior $17 price target.

    Pandora (ticker: P) is basically trading near our prior $17 price target which we had established in August 2011. The company over the last two years has done a terrific job at growing listener hour, active users and revenues based on recently improving mobile monetization. On the earnings call next Thursday, May 23, management should be updating us on the integration of the STRATA platform that radio buyers use. >Read More

  • May 15

    Pandora Media Inc (P) News: Madison Avenue Integration, Streaming Data With Artists, Rivalry with Go

    Pandora Media Madison Ave Integration

    Originally appearing on InsiderMonkey.com, May 15, 2013


    Opening Pandora’s Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue’s Stack (MediaPost Communications) Popular Internet radio service Pandora Media Inc (NYSE:P) this morning announced that it has fully integrated into Madison Avenue’s media planning and buying software suite, including deals with both Mediaocean and STRATA, the two major media data processors for agencies.  Describing the integration as a “frictionless planning and buying”  system, Pandora Media Inc (NYSE:P) said its new platform is built on proprietary software designed specifically for its ad operations and billing processes, making it the “first and only digital publisher to integrate the planning, buying and billing phases of the buying process of digital advertising.” >Read More

  • May 15

    Opening Pandora’s Black Box: Becomes 1st Digital Publisher To Integrate With Madison Avenue’s Stack

    Opening Pandoras Black Box Becomes 1st Digital Publisher To Integrate With Madison Avenues Stack

    Originally appearing in MediaPost by Joe Mandese on May 15, 2013


    Among other things, the technology will facilitate real-time audience data on Pandora’s more than 70 million active users into the hands of the media-buying community, which still frequently must rely on largely manual processes—even when dealing with digital media and audience suppliers.
     
    Pandora claims the new system will completely “automate” the buying process from “end-to-end,” and said the integration with Mediaocean and STRATA marks the “final stage” of its plans to fully integrate with Madison Avenue’s big media-buying processing platforms. >Read More

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