News

Sold Out: As Election Day Nears, Many Stations Have No More Ad Time Left to Sell

Originally Appearing in MediaBistro

By Mark Joyella

They’d sell more if they had any left to sell, but many stations head into the last weekend before Election Day simply sold out. “Campaigns and third-party groups are finding it difficult to even find spots to purchase,” one political advertising guru told The Associated Press.

> Read More

October 2014

September 2014

  • September 26

    Strata Finds Ad Agencies Expect Business To Grow This Quarter

    Originally in All Access Music Group

    In a blog on the company website, STRATA Pres. JOY BAER writes, “Ad agencies responded very positively when asked about the health of their businesses in the most recent STRATA Agency Survey. The second quarter survey found that 62% of agencies see their business increasing this quarter compared to the same time last year, which is tied for the highest level in the history of the survey and represents a 37% increase over the end of 2014. The survey also saw the third lowest level of agencies that say their businesses were shrinking in 23 quarters.” >Read More

  • September 23

    RESPONSE MAGAZINE: News Corner - September 17, 2014

    Originaly in Response Magazine

    A recent survey of media buying agencies by STRATA finds that 45 percent of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53-percent increase. Overall, 67 percent of agencies say that their clients’ primary focus for campaigns is video advertising (including traditional TV, cable, and network, as well as digital video). >Read More

  • September 23

    New STRATA Survey Finds: Online Video Ad Growth Is Strong—Even as Agencies Question the Value

    Originally in Bulldog Reporter

    Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago, New STRATA Survey Finds: Online Video Ad Growth Is Strong—Even as Agencies Question the Value

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by media buying and selling softwarefirm STRATA.

     

     

     

     

     

     

      >Read More

  • September 18

    TV Leads, Programmatic Grows For Political

    Originally in TV News Check

    With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA political survey says that 85% of political agencies plan to use programmatic for their political media-buying efforts this year. The company says the agencies polled represent roughly 75% of total political advertising billings.

    >Read More

  • September 18

    STRATA Data Finds Political Advertisers Are Planning To Use Radio

    Originally in All Access Music Group

    Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.

    >Read More

  • September 18

    Midterm Elections And Political Advertising

    Originally in The Street

    With Congressional elections just over a month away, real-time advertising is hitting the campaign trail. A survey released today by STRATA, a media buying and selling software company that processes $50 billion in ad buys annually, took the temperature of political ad agencies that account for 75% of total political advertising billings, and found that political ad agencies are using multiple new tools to ensure their clients’ messages get out to potential voters as fast as possible.

    >Read More

  • September 17

    Radio Very Slowly Does Digital

    Originally in Tom Taylor Now

    Still setting the rules of the road for digital – but the traffic is increasing.

    There’s money in digital advertising, and nobody illustrated that better on yesterday’s opening “Ad models with impact” panel than Joy Baer, the new president of Chicago-based Strata. A lot of her comments about digital successes were tied to Pandora, now available on Strata’s software alongside terrestrial stations. Baer says that “that has changed the paradigm…Strata has seen a great unlocking of opportunity” with Pandora. Why so? It’s scalable now and “Pandora is targetable.” (Hold onto that thought for a moment.) Sitting next to Baer was Johanna Bloor of Pandora, and she says that what’s happening with sales there will bleed back over to terrestrial radio – “in the traditional world, looking more like digital will be more important, being able to post and serve” in the way digital does. It wasn’t all a Pandora-fest. During the Q&A, CBS Radio Senior VP of Research Lucy Hughes tried to raise a couple of issues from the audience about Pandora. Two of them that you heard around the meeting-room floor - #1, does Pandora really have such accurate data in terms of where listening is taking place, since it mainly knows its users from their initial registration data? That’s also true of any service that relies on registration information, like iHeart. And #2, don’t many Pandora users have multiple accounts, perhaps inflating the true number of users? On that opening panel, Mike Dougherty of Jelli agreed that there’s “more breakdown in channels” between OTA (over-the-air) and digital. Also on the panel – Willie Sanchez of Fox News Radio, pinch-hitting for the absent Brian Benedik of Spotify, and moderator Robin Flynn of SNL Kagan. >Read More

  • September 17

    Midterm Elections And Political Advertising

    Originally in ValueWalk

    With Congressional elections just over a month away, real-time advertising is hitting the campaign trail. A survey released today by STRATA, a media buying and selling software company that processes $50 billion in ad buys annually, took the temperature of political ad agencies that account for 75% of total political advertising billings, and found that political ad agencies are using multiple new tools to ensure their clients’ messages get out to potential voters as fast as possible.

    >Read More

  • September 17

    October Will Be Hot for Political Spending

    Originally in Radio and Television Business Report

    According to a STRATA survey, spot TV, spot radio and internet entities can all expect to benefit from programmatic buying from political advertisers with a surge of spending coming in the month of October, particularly in battleground states. >Read More

  • September 16

    TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon

    Originally in MediaPost

    With the mid-term elections on the horizon, politics marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA political survey says that 85% of political agencies plan to use programmatic for their political media-buying efforts this year. The company says the agencies polled represent roughly 75% of total political advertising billings. >Read More

  • September 16

    STRATA Survey: 85% Of Political Agencies Plan To Use Programmatic Buying To Execute Political Ad Buy

    Originally in Yahoo! Finance

    —Wave of Political Spending to Hit Spot TV, Spot Radio and Internet in October—

    SEPTEMBER 16, 2014 (CHICAGO) – Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.

    Consumers in battleground states should prepare to see a large increase in political ads in the month of October, as the agencies surveyed unanimously indicated that their clients have allocated the highest political ad budgets in that month.  Political ad budgets are also healthy this year, as 65% of agencies say client budgets have either increased or stayed the same since the last congressional election.

    >Read More

  • September 16

    STRATA SURVEY: 85% OF POLITICAL AGENCIES PLAN TO USE PROGRAMMATIC BUYING TO EXECUTE POLITICAL AD BUY

    —Wave of Political Spending to Hit Spot TV, Spot Radio and Internet in October—

    SEPTEMBER 16, 2014 (CHICAGO) – Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings. 

    Consumers in battleground states should prepare to see a large increase in political ads in the month of October, as the agencies surveyed unanimously indicated that their clients have allocated the highest political ad budgets in that month.  Political ad budgets are also healthy this year, as 65% of agencies say client budgets have either increased or stayed the same since the last congressional election.

      >Read More

  • September 9

    45% of Agency Clients Plan More Digital Video Advertising

     

     

    Originally appearing in MediaPost

    A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, 67% of agencies said that their clients’ primary focus for campaigns is video advertising (including traditional TV, cable, and network, as well as digital video). >Read More

  • September 3

    Media Buyers Say Clients’ Primary Focus Remains Spot TV

    Originally in Marketing Charts

    >Read More

August 2014

  • August 28

    Why Annoying Online Video Ads Actually Work on You

    Originally in Wall St. Cheat Sheet

    Video ads are everywhere — on online videos, popping up over articles on your favorite websites, or appearing on your social networks — and if you think they’re annoying, you’re not alone. While online advertising (thankfully) has improved since 2012, an Edelman Berland survey (PDF) found that users found ads “annoying,” “distracting,” “invasive,” “creepy,” and “evil,” and most users would still agree that “advertisements should tell a unique story, not just try to sell,” “beautiful advertising is more effective,” and some even found that “online advertising is creepy and stalks you” or possibly that “most marketing is a bunch of B.S.” (to which 53 percent of the survey’s respondents agreed). >Read More

  • August 27

    STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago

    Originally in Reuters

    —Online Video Ad Growth Strong Even as Agencies Question the Value—

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software. >Read More

  • August 27

    STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago

    Originally in Bloomberg Businessweek

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software. >Read More

  • August 27

    STRATA Survey - Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago

    Originally in Market Watch

    —Online Video Ad Growth Strong Even as Agencies Question the Value—

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software.

      >Read More

  • August 27

    ANOTHER STUDY BACKS THE LOVE FOR DIGITAL

    Originally Appearing in RadioInk

    STRATA recently surveyed media buying agencies and discovered that 45% of them are more interested in digital/online video than a year ago. Streaming or online radio did even better in the survey, up 53%. 67% of agencies said clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video) with YouTube being the most dominant site within digital video. 72% of agencies said their clients are interested in advertising on YouTube. HULU was next at a distant 36%. Agencies do still question the value of online video ads. 47% said they are fairly confident they are getting a good value for their money while 40% say they are unsure. >Read More

  • August 27

    Survey: Agency buyers more upbeat about radio.

    Originally in Inside Radio

    The number of ad agencies who say radio is the media their clients are most interested in hit a two-year high, according to a new quarterly survey by ad buying service Strata.

    Polled during the second quarter, 13% of agencies selected spot radio as the media receiving the most interest among their customers, up 32% from a year ago.  As in past surveys, radio trailed only spot TV/cable and the internet/digital among the seven media tracked by Strata, beating network TV, network cable, out of home and print.

     

      >Read More

  • August 27

    STRATA Survey Finds Overall Ad Economy ‘Appears To Be Strong’

    Originally in All Access Music Group

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA. >Read More

  • August 27

    Product Design Firm Gets Attention of Ogilvy New York by Placing A Billboard Right Across the Street

    Originally in MediaPost

    Well, it’s about time, people! A new survey from STRATA found that 45% more ad agencies now have a keen interest in online video and streaming. Currently, 67% of ad agencies claim video is a primary focus. Yet while interest and implementation of video is on the rise among agencies, 40% are still unsure as to the effectiveness of digital video ads. Of the findings, STRATA President Joy Baer said: “While dollars continue to flow to the traditional advertising mediums, our agencies continue to ask for better ways to buy digital video advertising. We are seeing long-form digital video content increasingly mirror the 30-second TV ad experience, further blurring the lines between devices.” Separately, the same study found 39% of agencies are not convinced that they entrust programmatic with their media-buying needs. But 89% plan to forge ahead with Facebook programs because, let’s be honest, Facebook rules the world.

      >Read More

  • August 27

    Rising Agency Interest in Digital Video

    Originally in Spots n Dots

    A survey of media buying agencies by STRATA found that 45% of those polled are more interested in digital/ online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). >Read More

  • August 26

    STRATA Survey - Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago

    Originally in Yahoo! Finance

    —Online Video Ad Growth Strong Even as Agencies Question the Value—

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software. >Read More

  • August 26

    Ad Agencies’ Interest In Digital Video Jumps 45%, Youtube Tops List

    Originally in The Street

    A new survey conducted by STRATA, a leading media buying and selling software firm based in Chicago, found that digital/online video and streaming/online radio received major increases in interest from ad agency clients compared to a year ago. The second quarter survey released this morning found that 45% of ad agencies are more interested in digital/online video for their client campaigns than a year ago, and streaming/online radio saw a 53% increase. Overall, video was the dominant force as 67% of agencies said that it is their clients’ primary focus. >Read More

  • August 26

    Ad Agencies’ Interest In Digital Video Jumps 45%, Youtube Tops List

    Originally in Value Walk

    A new survey conducted by STRATA, a leading media buying and selling software firm based in Chicago, found that digital/online video and streaming/online radio received major increases in interest from ad agency clients compared to a year ago. The second quarter survey released this morning found that 45% of ad agencies are more interested in digital/online video for their client campaigns than a year ago, and streaming/online radio saw a 53% increase. Overall, video was the dominant force as 67% of agencies said that it is their clients’ primary focus. >Read More

  • August 26

    STRATA SURVEY - AD AGENCIES’ INTEREST IN DIGITAL VIDEO JUMPS 45% FROM A YEAR AGO

    A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software. >Read More

  • August 11

    Internet radio giant Pandora seeks local advertising revenue

    Originally in Chicago Tribune

    Internet radio giant Pandora has more listeners in Chicago than most local radio stations. Veteran radio executive Gabe Tartaglia is working hard to make sure the fast-growing streaming music service gets its fair share of local radio advertising revenue, a sales pitch that seems to be gaining traction.

    Chicago-based Tartaglia, 42, serves as vice president of sales for Pandora’s central region, overseeing 13 markets from the company’s North Michigan Avenue offices. The 2-year-old office includes 20 salespeople beating the streets to compete with Chicago’s AM and FM stations, a market projected to generate nearly $478 million in over-the-air revenue this year, according to BIA/Kelsey.

    Nine years after rolling out its free service, Pandora dominates Internet radio with 77 million listeners and more than 9 percent of total U.S. radio listening as of May, according to the company. >Read More

July 2014

  • July 17

    Online viewers unwilling to pay to avoid ads

    Originally appearing in Advanced Television

    STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads.

    Only 18 per cent of respondents said they would pay a premium, with younger viewers slightly more inclined to pay. Of those that said they were willing to pay a premium to avoid online video ads, 54 per cent were 18-44 and 45 per cent were 45 and up. Eighty-five per cent of those 45-60 and 84 per cent of those 60+ were unwilling to pay any premium to avoid online ads.

    Younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64 per cent were between the ages of 18-44 as compared to 36 per cent of those who were 45 and up. >Read More

  • July 16

    Consumers have no love for online video’s cruddy, repetitive commercials, study says

    Originally appearing in FierceOnlineVideo.com

    Those who have spent any time watching ad-supported online video are painfully familiar with the grueling amount of repeat ads they’re subjected to. And a new STRATA survey concurs, finding that a big chunk of consumers consider OTT ads more annoying than television ads.

    “Seventy-six percent of those in the 60+ age bracket and 61% of those in the 45-60 demographic found both types of video ads to be just as intrusive. Younger viewers aged 18-29 and 30-44 responded at lower rates of 52% and 54%, respectively,” a STRATA post said.

    The advertising software vendor surveyed 675 U.S. adults online in mid-June, with the demographic split almost evenly between men and women.

    Repeat ads led 16 percent of respondents to skip those ads (when they could). Another 15 percent said that poor targeting leads them to skip ads online. And while online ads usually function correctly, only 10 percent of respondents said that those ads were properly targeted toward them. >Read More

  • July 16

    Younger Viewers Find Online TV, Video Spots More Invasive

    Originally appearing in MediaPost

    Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers—also that online video messages are more annoying than traditional TV commercials.

    Chicago-based media buying and selling software company, STRATA, said 64% of those between 18-44 found targeted ads more invasive than non-targeted ads, as compared to 36% of those who were 45 and older.

    Younger viewers also found online video ads to be more “annoying” than their parents—as well as that of online TV commercials versus that of traditional TV. 43% of 18-29 viewers answered that online video ads are more irritating than TV ads, compared to 24% of over 60 years old. >Read More

  • July 16

    Wall Street Journal: What Do Consumers Hate More Than TV Ads? Online Video Commercials

    Originally appearing in WSJ CMO Today

    Consumers love to complain about TV commercials. But if they dislike anything more, its online video ads.

    A recent survey of about 700 consumers found that about 36% of those polled  said they find online video ads more irritating than TV ads. Nearly half found both TV and online video ads “equally annoying” while only about 12% thought TV ads were more annoying.

    While perhaps unsurprising, the survey results are a warning for the long list of publishers, digital companies and media companies that are pushing more and more video content online in the hope of grabbing a piece of the online video ad market, which eMarketer expects to grow 39% this year to $5.7  billion. >Read More

  • July 15

    Tolerance of targeted vid-ads drops among younger viewers

    Originally appearing in IP&TV News

    In what sounds like striking, not to say disturbing news for brands and advertisers alike, younger viewers of online video and TV  reportedly find targeted ads more intrusive than their older counterparts – according to new research by STRATA.

    STRATA conducted a national online survey of 675 adults, ages 18 and up, that watch online videos or TV programming online. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted and non-targeted ads were found to be equally invasive by a majority of those in the older demographics. Seventy-six percent of those in the 60+ age bracket and 61% of those in the 45-60 demographic found both types of video ads to be just as intrusive. Younger viewers aged 18-29 and 30-44 responded at lower rates of 52% and 54%, respectively. >Read More

  • July 15

    Younger Viewers Find Targeted Ads More Invasive Than Older Viewers

    STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. 

    Targeted and non-targeted ads were found to be equally invasive by a majority of those in the older demographics. Seventy-six percent of those in the 60+ age bracket and 61% of those in the 45-60 demographic found both types of video ads to be just as intrusive. Younger viewers aged 18-29 and 30-44 responded at lower rates of 52% and 54%, respectively. 

    Younger viewers also found online video ads to be more “annoying” than their parents. Within the 18-29 demographic, 43% answered that online video ads are more vexing than TV ads compared to 24% of those in the over 60 group.

    “We continue to see strong growth in the video advertising market, and most find value in ads that are helpful or entertaining. That being said, 90% percent of respondents said that ads are targeted incorrectly at least some of the time. As the industry gains a better understanding of the online video landscape, we all need to work on creating the best possible ads and effectively target the right audiences,” said Joy Baer, President of STRATA.

    When asked why they would voluntarily watch an online video ad, 51% said they viewed because an ad was funny. That leads all categories, which includes the ad targeting their interests (31%) being and educational/informative (30%). 

    When skipping video ads, 16% of viewers said they skip because the same ad ran repeatedly. While many viewers find targeted ads nosey, 15% said poor targeting was the primary reason for skipping the ad. Only 10% of respondents said that ads are always or usually targeted correctly.

    Seventy-seven percent said online video ads they have seen function properly all of or most of the time. Only 5% said the ads never or rarely function. 

    As online video distribution continues to grow, the majority of survey respondents said they would not pay a premium to avoid online video ads. Only 18% of respondents said they would pay a premium, with younger viewers slightly more inclined to pay. Of those that said they were willing to pay a premium to avoid online video ads, 54% were 18-44 and 45% were 45 and up. Eighty-five percent of those 45-60 and 84% of those 60+ were unwilling to pay any premium to avoid online ads.

    Survey Methodology

    STRATA conducted a national online survey of 675 adults, ages 18 and up, that watch online videos or TV programming online. The survey was conducted from June 19-24, 2014. Fifty-one percent of the survey’s respondents were female, 49% were male.    >Read More

June 2014

  • June 30

    STRATA ANNOUNCES HIRING OF VICE PRESIDENT OF DIGITAL – JAMIE DONNENFELD

    Digital Veteran Will Leverage Experience to Build Out Programmatic Solutions, Expand Industry Partnerships

    Chicago IL (July 1, 2014) - STRATA, the leader in media buying and selling software, today announced the hiring of Jamie Donnenfeld, Vice President, Digital. A seasoned media professional with over 20 years of experience, Donnenfeld will lead and manage the development of  STRATA’s new programmatic buying solutions for video and audio. She will also provide insight and direction for STRATA’s digital ad buying module along with cross divisional digital initiatives, and take an active role within STRATA sales teams to expand digital partnerships within the industry.

    Donnenfeld comes to STRATA from ZUUS Media where she was the Vice President of Ad Operations and Analytics and was responsible for the agency’s advertising operations and analytics platforms along with day-to-day operations. She worked to integrate ad networks with Zuus’ ad server and video player.

    “Jamie brings over 20 years of cutting edge operations and development experience and will support our expansion as we continue to build out advanced technologies for media buying,” said Joy Baer, STRATA President. “She is a proven expert in creating and building advertising operations teams and we look forward to benefitting from her knowledge and expertise in digital advertising.”

    Donnenfeld previously led advertising and operations teams at Canoe Ventures, where she successfully launched the first National iTV and VOD campaigns. She was also a Vice President at other pioneering start-ups, including Massive Incorporated and Joost, where she served the first dynamic advertisement within video games, on-line video and mobile devices. >Read More

  • June 23

    Business Up, Ad Budgets Up, But Agencies Are Suspicious Of Industry Data

    Originally appearing in All Access Music Group

    A recent survey of advertising agencies, conducted by STRATA, found that 62% of agencies polled said they see business increasing this quarter compared to the same time last year, the highest level ever recorded in the history of the STRATA survey. 53% projected future growth to be better in the first half of 2014 as compared to the last half of 2013, while 29% are increasing their ad budgets from last year, representing the highest level recorded by STRATA since 2008. 32% of agencies said they plan on hiring staff this year, while only 3% plan on reducing staff.

    The survey found that a majority of advertisers doubt the legitimacy of Web traffic flowing to online advertisements. 56% of the agencies polled said they do not trust the Web traffic numbers and analysis provided by publishers with whom they advertise. When asked if they agree with an earlier report released by the IAB that found that 36% of Web traffic is fraudulent, 31% of agencies responded that they felt the figure was actually higher than the IAB reported, and an additional 43% answered that the IAB’s assessment was accurate. When asked about programmatic buying, 58% are still undecided on whether they trust those systems to accurately execute their ad orders. Respondents also question the ROI of social media and online video advertising. >Read More

May 2014

  • May 27

    Marketers are All Over the Shop

    Originally appearing in Financial Times

    More than a third of web traffic may be fraudulent, according to a recent report by the Internet Advertising Bureau (IAB), an industry trade group. That fraud costs internet and advertising companies as much as $10bn a year in the US alone, according to industry estimates.

    About a third of advertising agencies believe that the portion of fraudulent traffic on the web is higher than what the IAB reported, according to STRATA, a company that provides data about ad buying.

    Joy Baer, president at STRATA, notes: “Ad agencies revealed an interesting dichotomy within the advertising industry; agencies are displaying high levels of confidence and are increasing their ad spend, while questioning the accuracy of reported web traffic numbers and the inflated [ad rates] they may command.”

    She adds: “Another interesting paradox was the optimism many agencies felt while considering rising ad costs a major concern.”

    That turmoil is forcing the world’s largest advertising companies to race to build next-generation systems that will help marketers sort through the thousands of emerging technologies.

    >Read More

  • May 23

    STRATA Agency Survey Finds Strength Of Advertising Economy Reaches 5-Year High

    Originally appearing in All Access Music Group

    A recent survey of advertising agencies conducted by STRATA found that confidence in the ad economy is the highest it has been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the same time last year, the highest level ever recorded in the history of the STRATA survey. More than half (53%) projected future growth to be better in the first half of 2014 as compared to the last half of 2013, while 29% are increasing their ad budgets from last year, representing the highest level recorded by STRATA since 2008. Almost a third (32%) of agencies said they plan on hiring staff this year, the second largest group in two years, while only 3% plan on reducing staff.

    As the advertising economy strengthens, trust issues have been brewing below the surface. The STRATA survey found that a majority of advertisers doubt the legitimacy of Web traffic flowing to online advertisements. Over half of the agencies polled (56%) said they do not trust the Web traffic numbers and analysis provided by publishers with whom they advertise. When asked if they agree with an earlier report released by the IAB that found that 36% of Web traffic is fraudulent, 31% of agencies responded that they felt the figure was actually higher than the IAB reported, and an additional 43% answered that the IAB’s assessment was accurate. When asked about programmatic buying, 58% are still undecided on whether they trust those systems to accurately execute their ad orders. Respondents also question the ROI of social media and online video advertising. >Read More

  • May 23

    STRATA Survey Looks At Agency Ad Trends

    Originally appearing in WebProNews

    STRATA has a new report out finding that, unsurprisingly, Facebook leads social media in advertising by agencies, with 86% saying they will likely use the platform in client campaigns. YouTube is in second place with 62% followed by Twitter at 57% and LinkedIn at 38%.

    The survey of agencies found that confidence in the ad economy is the highest it has been in the past five years. 62% of these agencies said they see business increasing this quarter compared to the same period last year, which is the highest that number has been as long as Strata has been conducting the survey.

    53% of them projected future growth to be better in the first half of this year than the last half of last year.29% are increasing their ad budgets from last year, which is the most Strata has found since 2008. 32% plan on hiring staff this year, and only 3% plan on reducing staff. >Read More

  • May 23

    YouTube Draws Agencies’ Interest for Client Campaigns

    Orginally appearing in MarketingCharts

    While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube, according to new survey results from STRATA. Some 62% of respondents to the Q1 2014 survey reported being likely to use the platform, putting it slightly ahead of Twitter (57%) and trailing only Facebook (86%). In last year’s first-quarter survey, advertisers were less likely to choose YouTube than Twitter in a comparison of social media platforms.

    According to survey results released last month by Outrigger Media, 41% of individuals involved with YouTube media buys are planning to increase their spending on the platform this year. Not surprisingly, YouTube is by far the top online video site for agencies responding to the STRATA survey, and with good reason: new data from comScore suggests that more than 80% of the online video audience watched YouTube videos last month.

    In other results from the STRATA study, agencies displayed a level of optimism unmatched in previous surveys. Some 62% said that they see business increasing this quarter in comparison to the year-earlier period, the highest level recorded in the survey’s history. A slight majority – 53% – also project growth to be higher in the first half of this year than the second half of 2013. >Read More

  • May 22

    Advertisers Upbeat About Spending

    Originally appearing in Radio INK

    More from the STRATA survey. In addition to questioning web stats, ad agencies in the STRATA survey were mostly confident about the economy. In fact, confidence is the highest it’s been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the same time last year. 53% projected future growth to be better in the first half of 2014 as compared to the last half of 2013, while 29% are increasing their ad budgets from last year. 32% of agencies said they plan on hiring staff this year, the second largest group in two years, while only 3% plan on reducing staff. >Read More

  • May 22

    Naked Ad Executives to Discuss Industry Secrets At Cannes Lions Panel

    Originally appearing in MediaPost

    Despite layoffs at W+K this week, the rest of the ad world thinks things are going just fine. A recent study from media buying and selling software company STRATA found that 62% of agencies believe business will increase this quarter over the same period last year. Over half (53%) believe future growth to improve over the first half of 2014 as compared to the last half of 2013 while 29% plan to increase their ad budgets from last year which STRATA says is the biggest increase since 2008. One third of agencies plan to hire this year and just 3% plan to reduce staff. Studies being studies, of course, optimism comes through in full force. We’ll see what really happens as the year progresses. >Read More

  • May 22

    Advertisers Doubt Web Stats

    Originally appearing in Radio INK

    Think your relationships with advertisers are less important than they were when that Internet thing came along? Think again. A survey released yesterday by STRATA says advertisers are now questioning the accuracy of Web traffic numbers they are being pitched and the inflated CPMs they are being asked to pay. The STRATA survey found that a majority of advertisers doubt the legitimacy of Web traffic flowing to online advertisements. 56% of the agencies in the STRATA poll said they do not trust the Web traffic numbers and the analysis provided by publishers they advertise with. Many of the agencies actually believe a high percentage of web traffic is fraudulent and they do not trust programmatic buying. They also question the Return on Investment of Social Media and online video advertising. >Read More

  • May 22

    Strength of Ad Economy Reaches 5-Year High, But Lack of Confidence in Web Traffic Numbers…

    Appearing in Bulldog Reporter

    A new survey of advertising agencies conducted by media buying and selling software firm STRATA found that confidence in the ad economy is the highest it has been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the same time last year, the highest level ever recorded in the history of the STRATA survey. More than half (53%) projected future growth to be better in the first half of 2014 as compared to the last half of 2013, while 29% are increasing their ad budgets from last year, representing the highest level recorded by STRATA since 2008. Almost a third (32%) of agencies said they plan on hiring staff this year, the second largest group in two years, while only 3% plan on reducing staff.

    But as the advertising economy strengthens, trust issues have been brewing below the surface. The study found that a majority of advertisers doubt the legitimacy of Web traffic flowing to online advertisements. Over half of the agencies polled (56%) said they do not trust the Web traffic numbers and analysis provided by publishers with whom they advertise. When asked if they agree with an earlier report released by the IAB that found that 36% of Web traffic is fraudulent, 31% of agencies responded that they felt the figure was actually higher than the IAB reported, and an additional 43% answered that the IAB’s assessment was accurate. When asked about programmatic buying, 58% are still undecided on whether they trust those systems to accurately execute their ad orders. Respondents also question the ROI of social media and online video advertising. >Read More

  • May 21

    STRATA AGENCY SURVEY FINDS STRENGTH OF ADVERTISING ECONOMY REACHES 5-YEAR HIGH

    Lack of Confidence in Web Traffic Numbers, Programmatic Buying and Social ROI Trouble Agencies

    CHICAGO (May 21, 2014) – A recent survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that confidence in the ad economy is the highest it has been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the same time last year, the highest level ever recorded in the history of the STRATA survey. More than half (53%) projected future growth to be better in the first half of 2014 as compared to the last half of 2013, while 29% are increasing their ad budgets from last year, representing the highest level recorded by STRATA since 2008. Almost a third (32%) of agencies said they plan on hiring staff this year, the second largest group in two years, while only 3% plan on reducing staff.  >Read More

April 2014

  • April 10

    A Deeper Dive Into Pinterest’s Agressive Ad Strategy

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joy Baer, president at STRATA.

    Recent reports that Pinterest is seeking $1 million to $2 million commitments from advertisers mark a bold strategy for the company, especially considering that it hopes to fetch a CPM range of $30 to $40.

    I like that Pinterest is aiming high. There are certain moves it can make that will allow the company to command such a high CPM. It will be a challenge to get there, but it’s possible. It already appears on the right track.

    Pinterest started testing some advertising late in 2013, and it seems that a big concern for users is being inundated with potentially less relevant pins.

    “I am all for you guys monetizing your investment in Pinterest via advertising, but not at the expense of the user experience you have created,” a reader commented on Ben Silbermann’s blog. “You are risking alienating your client base by ruining the experience they have come to love. I know I have already stopped accessing Pinterest via a browser because of the ‘we though’ pins making it cluttered, how many other people will stop using completely if these posts continue to be so prevalent and then migrate to mobile platforms???” >Read More

March 2014

  • March 28

    Joy Baer Named as STRATA President

    President/CEO John Shelton to Become Strategic Advisor


    CHICAGO (March 28, 2014) – STRATA, a Comcast company, and the leader in media buying and selling software, announced today that Joy Baer has been named President and John Shelton will become a Strategic Advisor to STRATA.  A software veteran, Baer previously served as Executive Vice President and COO at STRATA. She previously was CEO of SpotBuySpot (SBS) which was purchased by STRATA in 2007. She brings over 25 years of enterprise software experience and management expertise to her new role of President.

    In her previous role as EVP/COO, Baer oversaw operations for all of STRATA’s business lines and guided the development of media buying/selling platforms that incorporate the most advanced technologies in the industry. Under Baer’s leadership, STRATA has grown to 200 employees and developed partnerships and efficiencies that are unparalleled in the field. To date, STRATA works with over 1,000 advertising agencies, most large media companies and has over 20,000 users. 

    “It has been an honor working with John Shelton over the years and watching STRATA grow under his expert leadership,” said Baer. “John’s guidance and direction over the last 30 years has made STRATA a preeminent name in advertising software. I look forward to taking up the torch and leading STRATA in this ever-changing media landscape.” >Read More

February 2014

  • February 24

    Marketing Trends: Nearly 90% of Ad Agencies Are Interested in Social Media and Online Video, But ...

    Originally appearing in Bulldog Reporter

    A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, a leader in media buying and selling software, found that more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago. Given all the new channels available to agencies, it’s not surprising that media mix was cited as the second largest concern for agencies, and up 20% since last quarter.

    Facebook is still the dominant social media channel for advertisers with 81% of respondents indicating they would use Facebook in their clients’ campaigns. On Facebook, respondents were most likely to buy Standard External Website Ads (33%), Promoted Posts (31%) and Page Post Ads (31%). Other popular social channels for agencies include YouTube (57%) and Twitter (48%). Agencies also indicated a big shift in sentiment towards Pinterest, as 35% said they would use the channel, up from just 22% one year ago. LinkedIn is also gaining popularity with agencies, as 33% of agencies indicated they would consider using it in clients’ campaigns. This represents an increase of 56% since last year. >Read More

  • February 21

    SURVEY: AGENCIES STILL WONDER ABOUT SOCIAL, VIDEO ROI

    Originally appearing in Radio Ink

    A STRATA survey of advertising agencies found that while social media and online video were “major areas of focus” for advertisers in Q4, those agencies aren’t really sure they’re getting value for their clients from those channel. Still, 87 percent said they were interested in using social media in client campaigns, and nearly all—98 percent—said they’re just as interested—or more—in streaming/online video compared to a year ago.

    Facebook is still the leading social media channel for advertisers; 81 percent of respondents said they’d use Facebook in clients’ campaigns. Other popular channels are YouTube and Twitter, with a “big shift in sentiment toward Pinterest,” Strata reports. >Read More

  • February 20

    STRATA Survey Finds Ad Agencies Still Unsure Of Online Ad Value

    Originally appearing in All Access Music

    A recent survey of advertising agencies found that while social media and streaming/online video and audio were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.  Given all the new channels available to agencies, it’s not surprising that media mix was cited as the second largest concern for agencies, and up 20% since last quarter.

    While traditional radio continues to experience a drop off (interest in is down 67% since 2010), interest in online/streaming radio is growing tremendously, with 59% of respondents more interested in the medium than they were a year ago. >Read More

  • February 19

    Facebook Inc, Google Inc Liked By Ad Agencies, But What’s The Real ROI?

    Originally appearing in ValueWalk

    A recent ad agency survey, which was released this morning, found a strong demand for Facebook Inc (NASDAQ:FB), Google Inc (NASDAQ:GOOG) and Twitter Inc (NYSE:TWTR) and online video mixed with questions of ROI.  87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.

    The survey was conducted by STRATA,  a media buying and selling software company, works with hundreds of ad agencies and media outlets and sees $50 billion in ad dollars flow through its systems annually.

    Facebook dominant in advertising

    Facebook Inc (NASDAQ:FB) is still the dominant social media channel for advertisers with 81% of respondents indicating they would use Facebook in their clients’ campaigns. On Facebook, respondents were most likely to buy Standard External Website Ads (33%), Promoted Posts (31%) and Page Post Ads (31%). Other popular social channels for agencies include YouTube (57%) and Twitter Inc (NYSE:TWTR) (48%). Agencies also indicated a big shift in sentiment towards Pinterest, as 35% said they would use the channel, up from just 22% one year ago.  LinkedIn Corp (NYSE:LNKD) is also gaining popularity with agencies, as 33% of agencies indicated they would consider using it in clients’ campaigns. >Read More

  • February 19

    STRATA AGENCY SURVEY: NEARLY 90% OF AGENCIES INTERESTED IN SOCIAL MEDIA AND ONLINE VIDEO, BUT…

    —Agencies Unable to Determine ROI of New Advertising Channels—

    CHICAGO (February 19, 2014) – A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than 87% of agencies polled were interested in using social media in client campaigns, while 98% said they were either more interested or equally as interested in streaming/online video than they were a year ago.  Given all the new channels available to agencies, it’s not surprising that media mix was cited as the second largest concern for agencies, and up 20% since last quarter.

    Facebook is still the dominant social media channel for advertisers with 81% of respondents indicating they would use Facebook in their clients’ campaigns. On Facebook, respondents were most likely to buy Standard External Website Ads (33%), Promoted Posts (31%) and Page Post Ads (31%). Other popular social channels for agencies include YouTube (57%) and Twitter (48%). Agencies also indicated a big shift in sentiment towards Pinterest, as 35% said they would use the channel, up from just 22% one year ago.  LinkedIn is also gaining popularity with agencies, as 33% of agencies indicated they would consider using it in clients’ campaigns. This represents an increase of 56% since last year. >Read More

  • February 14

    Big Bang is Tops with Couples

    Originally appearing in spotsndots

    On this Valentine’s Day, research from STRATA finds that The Big Bang Theory on CBS is the most popularshow for couples to watch together. Modern Family on ABC was second, with a third-place tie by NCIS on CBS and The Walking Dead on AMC. By genre, dramas (34%) and comedies (31%) were the most popular types of shows for couples to watch together, while reality TV and sports were found to be less romantic.

    Perhaps still love-struck, 52% of those dating said they never watch TV in a different room from their significant other, and 28% answered they would only do so rarely. Married couples, however, were more willing to watch alone as only 28% said they never watch TV in separate rooms, 29% said rarely, and 28% some of the time. >Read More

  • February 14

    Nothing Says Romance Like Co-Viewing With Your Honey

    Originally appearing in Marketing Magazine

    Right in time for Valentine’s Day, a new U.S. survey by Strata shows that nearly 70% of married couples think watching TV together brings them closer. Some of the shows polled couples watch together include Big Bang Theory and Modern Family. Roughly a third of men polled say they control the remote, while roughly 15% of women said they called the shots when it comes to controlling the clicker. >Read More

  • February 14

    On Valentines Day - Parsing Couples TV Habits

    Medialife Magazine

    Originally appearing in Medialife

    Apparently nothing is more romantic than Sheldon.

    A special Valentine’s Day survey by STRATA, an advertising buying and selling software company, found that “The Big Bang Theory” is the most popular television program for couples to watch together by more than a 2:1 margin.

    “Modern Family” was second, and “NCIS” and “The Walking Dead” were third.

    Drama (34 percent) and comedy (31 percent) were the most popular genre for couples, who do not find reality TV and sports to be quite as romantic. >Read More

  • February 13

    Couples Find TV Viewing a Bonding Experience

    Make Online Video Interesting

    Originally appearing in MediaPost, February 12, 2014

    Who controls the TV remote? It’s still men—but there is also a happy medium.

    A survey says while 32% of men say they are in charge of the remote, 57% of both men and women say the ownership was shared—this according to Strata, an advertising buying and selling software company.

    Some 15% percent of women said they had the sole power over the TV remote.

    These results came from a national online survey of 639 adults 18 or older who are in a relationship (dating, engaged or married) between the dates of February 3 and 4, 2014. Of the survey respondents, 49% were male and 51% were female.

    The most popular shows for “couples” are some of the popular shows overall in television: CBS’ “Big Bang Theory” registered the best results with 9%, who said it was the top show watched with their significant other; ABC’s “Modern Family” was next at 3.5%; CBS’ “NCIS” and AMC’s “Walking Dead” were next at 3%.

    Almost 70% of married couples felt watching TV together as a couple is a bonding experience, while 28% said they watch in a separate room some of the time. Of those unmarried couples, 52% said they never watch TV in a different room from their partner, with 28% saying they would only do so rarely. >Read More

  • February 12

    STRATA VALENTINE’S DAY SURVEY FINDS BIG BANG THEORY IS COUPLES’ FAVORITE PROGRAM TO WATCH TOGETH

    —Despite Romantic Trends in Viewer Habits, Men Control Remote Twice as Often as Women—

    CHICAGO (February 12, 2014) – In the spirit of Valentine’s Day, a new survey of couples’ viewing habits conducted by STRATA, an advertising buying and selling software company, found that couples generally agree on how to watch TV together, although it’s not always hugs and kisses when it comes to what to watch. Drama (34%) and comedy (31%) were the most popular genres for couples to snuggle up and watch together, while reality TV and sports were found to be less romantic. The Big Bang Theory was the most popular show for couples to watch together, with that show being picked more than two times more than the second place choice. Other key findings in the survey discovered that habits of married couples differed from those that are dating, while 69% of married couples felt watching TV together as a couple is a bonding experience. 

    TV Can’t Separate Young Love Birds

    Perhaps still love-struck, 52% of those dating said they never watch TV in a different room from their significant other, and 28% answered they would only do so rarely. Married couples, however, were more willing to watch alone as only 28% said they never watch TV in separate rooms, 29% said rarely, and 28% some of the time.  

    These numbers were also consistent with the age of the respondents as older TV watchers in relationship gave themselves more time alone even as their significant other was home. Of those that said they would never watch TV in a separate room from their significant other, 28% were between the ages of 18-29, 28% were 30-44, while just 19% were over 60. Of those that said they watch TV separately from their partner most of the time, only 4% were between 18-29, while 36% were between 45-60 and 36% were over 60.  >Read More

January 2014

  • January 27

    Turn to the Digital Leader

    Work with any publisher, Rich Media provider, ad-server, DSP, Search engine – you name it. STRATA, the leader in Digital buying, tracking, billing and invoicing, has accelerated your buying process with tools that put you miles ahead of your competition. 

    STRATA has created a dynamic Digital Buying Platform that electronically sends transactions throughout the full lifecycle of the Digital RFP through Billing and Invoicing. STRATA has streamlined the Digital buying process to help you eliminate unnecessary overhead.

    The electronic process doesn’t end there. STRATA’s sCloud helps you focus on managing your business by taking the work out of managing your hardware and software. 

    Get on board and let STRATA lead you to better buying today. >Read More

  • January 12

    sTraffic - Easy Traffic Management

    Manage your agency traffic workflow with unparalleled efficiency.

    This powerful and simple tool provides your traffic managers the flexibility to manage traffic instructions with the most efficient workflow in the industry.

    STRATA sTraffic also provides a seamless, integrated connection with the leading ad delivery service - all within STRATA’s media buying software!Manage your traffic from one place! 

    Simple - easily convert your buys into your traffic instructions.

    Seamless - Linked with the industry’s best HD/SD ad delivery service - Comcast AdDelivery.

    Smart - Real-time, interactive traffic management all within STRATA’s media buying system.

    Speed - Traffic instructions auto-convert to PDF through your email system for delivery to traffic contacts at all stations.

    Social - Access sTraffic when you need it, where you need it - 24x7, even from your iPad! >Read More

December 2013

  • December 2

    How to Make Online Video Interesting Enough for Advertisers to Actually Buy

    Make Online Video Interesting

    Originally appearing on MediaPost’s VidBlog by P.J. Bednarski on Nov 8, 2013

    It’s forever interesting to me to figure out what it takes to get advertisers committed to online video, and I start to wonder if it’s that online doesn’t make a very compelling case for only-ness.

    It’s rare that any online publisher or digtal ad agency sells the idea that advertisers should be on online—only—or that online should be their principle buying concern. (And it is hard to make that point without breaking into a cold sweat: Television is an immensely powerful selling tool.) Online seems to be positioned like a side dish that completes the meal, not ever the main event. But except for McDonald’s french fries,  there aren’t many foodstuffs that get a reputation for being next to the thing that really sells the show.  And Robin is no Batman, and opening acts >Read More

November 2013

  • November 12

    STRATA Agency Survey Provides Competitive Info

    STRATA Survey Yields Competitive Info

    A survey of advertising agencies by STRATA finds that video advertising is the main area of focus for agencies in the second half of 2013. More than half (57%) of agencies polled say their main emphasis is on video (TV, cable, network, online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35%  rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%). >Read More

  • November 12

    STRATA Agency Survey - Video Advertising, Led By Cable, Is Main Focus For Ad Campaigns In 3Q-13

    STRATA Agency Survey

    —Survey Also Shows Mobile Becoming Major Component for Agencies—


    CHICAGO,  Nov. 7, 2013 /PRNewswire/—A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than half (57%) of agencies polled say their main emphasis is on video (TV, cable,  network, online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35% rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%).

    Streaming video saw an increase in attention from advertisers as 55% of agencies said that they were more interested it than they were a year ago.  YouTube is leading that category with 67% stating that the Google product is their top choice for video campaigns. Hulu was the second most popular option at 27%. Despite the category’s growth, challenges remain for streaming video with over half of the agencies saying they are unsure if they are getting solid value out of their online video spend.

    “Video continues to be a major focus for advertisers with cable as a key component of ad campaigns heading into this year’s holiday season,” said John Shelton, STRATA President/CEO. “We are also seeing mobile advertising >Read More

  • November 12

    STRATA AGENCY SURVEY: VIDEO ADVERTISING, LED BY CABLE, IS MAIN FOCUS FOR AD CAMPAIGNS IN 3Q13

    —Survey Also Shows Mobile Becoming Major Component for Agencies—

    CHICAGO (November 7, 2013) – A recent survey of advertising agencies found that video advertising is the main area of focus for agencies in the second half of the year. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than half (57%) of agencies polled say their main emphasis is on video (TV, cable, network,  online video). Cable remains a big focus within the video category as 54% of agencies polled said they were most interested in that medium than they were in 2012. This marks a 35% rise in interest for cable from last year. Comparatively, STRATA’s survey found this quarter the lowest rate seen in the past in twenty quarters of those who were less interested in cable than a year ago (20%).

    Streaming video saw an increase in attention from advertisers as 55% of agencies said that they were more interested it than they were a year ago. YouTube is leading that category with 67% stating that the Google product is their top choice for video campaigns. Hulu was the second most popular option at 27%. Despite the category’s growth, challenges remain for streaming video with over half of the agencies saying they are unsure if they are getting solid value out of their online video spend.

    “Video continues to be a major focus for advertisers with cable as a key component of ad campaigns heading into this year’s holiday season,” said John Shelton, STRATA President/CEO.  “We are also seeing mobile advertising being utilized and competing for advertising dollars against some other previously established digital contenders.” >Read More

  • November 12

    Viewer Sentiment About Fall TV Season Differs from Ratings

    Viewer Sentiment

    Originally appearing on WorldScreen, by Kristin Brzoznowski, on October 30, 2013


    CHICAGO: The findings from STRATA’s Fall TV Sentiment Survey reveal that in many cases viewers’ attitudes about a show are not necessarily in line with ratings, citing The Millers and The Blacklist as two examples.

    The survey, conducted by STRATA—a media buying and selling software company—found that while 13.3 million viewers watched the premiere of CBS’s The Millers, only 3 percent of respondents indicated that it was their favorite new show.  NBC’s The Blacklist, meanwhile, was most popular with respondents, with 15 percent saying it was their favorite, though its ratings were lower than The Millers, drawing 12.6 million viewers >Read More

  • November 11

    TV Networks Face Brand Awareness Challenges: STRATA

    TV Networks Face Brand Awareness Challenges

    Originally appearing on ValueWalk by Marie Cabural, October 30, 2013


    Television Networks are facing brand recognition challenges based on the latest Fall TV Sentiment Survey conducted by Strata, a system provider that connects media buyers and sellers.
    Viewers cannot identify TV network


    The survey found that a significant portion of viewers cannot identify which TV networks are broadcast ing their favorite shows. For example,  only 76% NCIS fans and 63% of How I Met Your Mother fans know that both shows belong to CBS. On the other hand, only 56% of the viewers of Modern Family identified ABC as the home of the show.

    The viewers of Marvel’s Agents of S.H.I.E.L.D. (89%) and Sons of Anarchy (94%)  accurately identified that ABC and FX channels are broadcasting the TV programs, respectively.

    Viewers believe that CBS and NBC are the top two channels with the best new programming, ABC came in third, while FOX and AMC ranked fourth and fifth respectively, according to the survey. >Read More

  • November 6

    MBPT Spotlight: Beyond Ratings, STRATA Survey Tells How Viewers Feel About Show

    Fans of top series

    Fans of top series often don’t know what network they’re on

    Originally appearing on Broadcasting & Cable, by Jon Lafayette—November 5, 2013

    TV’s highest rated shows aren’t necessarily audience favorites, particularly when it comes to some of the new shows launched this broadcast season.

    A new survey from STRATA,  a media buying and selling software company provides some different ways of looking at the methods by which people regard TV and select what they want to watch. The data proves especially interesting at a time when DVRs and VOD are separating individual programs from their networks, and traditional, linear networks are under assault from online programmers such as Netflix and Hulu.

    While ratings remain the key measurement tool for media buyers, viewer sentiment can help gauge how strongly audiences feel about the shows they watch—and whether they’re likely to continue doing so.

    >Read More

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