2006 STRATA News Archives

Please note: you will need a STRATA FTP logon to access the newsletters. Use the username and password you were given for our FTP site.

December 2006
Quickly finding your "need rates" using CPP in VIEW32
Plotting your scheduled spots by day instead of by week
Keeping track of your daypart goals using Daypart Summary
Tips on selling against a cable schedule
Strata's holiday hours

November 2006
Client Information updates in TV Avails and VIEW32
Exciting new posting options in Strata's TV Post It
Columbine Group Numbers and BMS Sell Patterns added to TV Inventory
Locate any back issues of the newsletter on Strata's website
Confessions of a Strata Client

October 2006
Retail Dollars reveals your viewers retail spending power
Using duplicate views in VIEW32
Communicate electronically with agencies

September 2006
Loading individual programs from Inventory into VIEW32
Quickly setting Hiatus weeks in VIEW32
Columbine or BMS Traffic users can enter Group Numbers (Columbine) or Sell Patterns (BMS) in Inventory and have them appear automatically on the traffic report

August 2006
Using Duplicate View
Schedule Building with Daypart Summary
CW/My Network TV update

July 2006
Strata and EC/EDI
"Smart" Copying Weeks in a VIEW32 Schedule
Loading an Avail into a VIEW32 Schedule

June 2006
New Strata TV Suite with Post It
Strata and Spot Buy Spot Team Up to Provide e-Solutions

May 2006
You Are Not Alone...
Miss An Issue of the Newsletter?
Using Program Notes in TV Avails
Using Hiatus Weeks in VIEW32

April 2006
TAM XML Export
View Daypart Totals with Daypart Summary
Station Ranker View in VIEW32

March 2006
Farewell Windows 98
Adding a Projection Book in QTR
Ratings and Impressions in Buy Detail Report

February 2006
Welcome Interep!
Dr. StrangePrime or: How I Learned to Stop Worrying and Love to Source
Group Numbers for the Columbine Traffic Report

January 2006
Installing Your Nielsen Data
Rates by Week in VIEW32 1.4b
Multi-Program View in TV Avails

For additional newsletters see our 2004 and 2005 archives or our latest newsletters.