VIEW32 is the most powerful research, planning and scheduling application available. Working in conjunction with the Nielsen™ market survey data, VIEW32 helps you analyze your research quickly. Accommodating program average, time period, station totals, overnights, and LPM data, VIEW32 helps account executives tell the most compelling sales story possible. Unparalleled flexibility means any variable can be changed “on the fly” – more dayparts, different demos, add or subtract weeks are just a few of the schedule changes you can make in a split second. One-click technology allows you to select a wide selection of advanced research like Lead-in Lead-Out ratings, Audience Composition, and Station Trending.

When creating a broadcast schedule in VIEW32, it’s easy to load available inventory with multiple rate cards or specific flight dates. The calendar section in the VIEW32 Scheduler has the flexibility of allowing you to designate different spots in different weeks or even different days of the week.

VIEW32 provides advanced reporting capabilities, too. All reports are fully customizable to include your full-color station logo, name of the account executive and other contact information. Attach saved reports, and e-mail them directly to agencies, clients, or colleagues.

For metered markets, STRATA is proud to offer STORM (STRATA Overnights Research Manager). For LPM markets, the STORM solution downloads your data automatically, stores five (5) years worth of overnight data, and prints the reports you’d expect. For HH Overnight markets, our all-inclusive module takes your current overnight spreadsheets and makes them instantly available to all AE’s in scheduling and posting. With STRATA, Overnights and historical data are always available "on the fly".

STRATA’s broadcast TV software includes programs to showcase competitive trends between stations within your market. Detailed qualitative analysis and presentation software provides a powerful tool to handle your qualitative data, which can help your customers more effectively reach their targeted demographics. And, STRATA’s exclusive posting application allows electronic posting to prove your television can deliver as promised.

Find out what our broadcast TV partners say about STRATA in our Testimonials page.